Warby Parker is officially in the contact lens business, people.
The direct-to-consumer glasses company announced today that it’s dipping a toe in uncharted waters and launching a brand-new collection of daily contact lenses under a new brand: Scout.
As of today, those in need of a little extra visual assistance can subscribe to Scout for $440, which will provide a year's supply of contacts (or $110 for three months). Not only is this price slightly less expensive than other contact retailers, but thanks to Warby Parker’s user interface, the ordering process is also way more seamless. How so? Well, customers can take a vision test and update their prescriptions using their phone or laptop. That’s a whole lot simpler than schlepping all the way to the optometrist.
Unlike Warby Parker’s trendy frames, the contacts won’t be on display and will not be available to try-on in-store (which makes sense). In fact, their new Scout contacts will be sold almost exclusively online. Technophobes, however, will be happy to know that Warby Parker’s Scout is making the prescription process more seamless and less daunting by offering eye exam suites in 40 or more of their brick and mortar stores this year. (Think hipster doctor’s office with Instagram-friendly lighting and wallpaper. We’re down with that.)
With 40 percent of Warby Parker’s customers already using contacts in addition to their stylish frames, this seems like a natural progression for the company’s first expansion since it launched nearly a decade ago.
So, how does it work? Just like Warby Parker’s try-before-you-buy ethos, Scout customers can request a $5 trial that includes a six-day supply of daily contacts before committing. If you like the easy-to-carry super moist contacts, then you can sign up for a longer-term subscription. If not, no sweat.
Leave it to Warby Parker to make ordering contacts way more fun.