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Editors

Jillian
Quint

Alexia
Dellner

Rachel
Bowie

Emma
Singer

Phillipe Turpin/Getty Images

family / Rachel Bowie

Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing

Thanks, Tiktok?

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Editors

JillianQuint

Editor-in-Chief

AlexiaDellner

Executive Editor

RachelBowie

Senior Director, Special Projects and Royals

EmmaSinger

Freelance PureWow Editor

Attention Gen Alpha Moms: Apparently ‘Smellmaxxing’ Is Now a Thing

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Jillian
Quint

Alexia
Dellner

Rachel
Bowie

Emma
Singer

Alert! The Nuna Rava Car Seat Is Majorly Discounted for the Nordstrom Anniversary Sale

ATTN, Cat Parents: Litter-Robot Just Dropped Its Best-Ever Bundle Deals