PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

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I Used to *Hate* Getting Socks as a Holiday Gift. This Brand Changed My Mind

I don't want to be a Debbie Downer, but Christmas was objectively more fun as a kid than it is as an adult. More presents to open, fewer presents to buy, SANTA. But—for me, at least—there...

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Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

If you thought that hideous pullover with (literal) bells and whistles 'll Actually Kinda Love was just for your friend's annual ugly holiday sweater party, think again. For the third...

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Every year, my friends and I exchange gifts for the holidays. We decided on a classic White Elephant situation, but I suggested a twist: Instead of the usual booze and candy, this year,...

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16 of the Best Outdoor Games for Kids

Remember all the fun you had running around outside when you were a kid? Well, at the risk of sounding a million years old, kids these days are more likely to be staring at their iPads than...

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Fashion

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I Used to Hate Getting Socks as a Holiday Gift. This Brand Changed My Mind

Travel

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Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

Fashion

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Family

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16 of the Best Outdoor Games for Kids

Entertainment

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Everything We Know About Reese Witherspoon’s Husband, Jim Toth

Wellness

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I’m an Astrologer, and Here Are 7 Things I Never Do When Mercury Is Retrograde

Family

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What’s the Deal with Caffeine and Breastfeeding?

Beauty

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10 Gifts to Get the Person Who “Doesn't Want Anything”

Featured Content

16 Last-Minute Fashion Gifts Under $50

Fashion

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What Your Winter Coat Says About You

Fashion

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18 Thoughtful Holiday Gifts for Best Friends

Fashion

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This Unexpected Shade of Blue Is Going to Be a Huge Trend This Winter

Family

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The 11 Best Gifts for Dads Under $50

Fashion

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This Is the Trendiest Sweater to Give This Holiday Season

Featured Content

21 Fashion Gifts That You’ll Have at Your Doorstep Tomorrow

Beauty

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I Was Convinced That Dry Shampoo Didn’t Work—Until I Tried This One

Gift Guide

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The 16 Absolute Best Gifts for Grandmas (We Should Know, We Checked with One)

Home

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18 Holiday Gifts That Give Back (but Are Still Super Cool)

Fashion

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16 Pairs of Snakeskin Boots That Are Actually Easy to Wear (We Promise)

Fashion

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Macy’s Is Having a Major Sale on Winter Essentials & Here Are Our 6 Favorites

Home

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Chris Pratt’s Amazon Store Is Full of Holiday Gift Ideas

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