PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

Photo: Liz Andrew/Styling: Erin McDowell

26 Ketotarian Recipes to Try That You'll Actually Be Excited to Eat

The ketogenic diet might help you shed a few pounds , but if you're not a fan of eating bacon, chicken and cheese for every meal, you might find the diet limiting. Enter the ketotarian...

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Naomi Rahim/Getty Images

How to Make Aioli, Because It Makes Every Sandwich (and Plate of Fries) Better

It's slathered on every gourmet sandwich. It takes a basket of fries from tasty to exquisite. And no crab cake is complete without it. We're talking about aioli, the fancy mayo we can't get...

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Cristina G./Jiya P./Erica C.

The 12 Best Blushes for a Rosy Glow

Blush is finally getting the recognition it deserves and we're here for it. If it wasn't for new trends (hello, cottagecore and dolphin skin ) and TikTok coining the 'soft girl ' (aka the...

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Sven Hansche / EyeEm / Getty Images

These are the 20 Trendiest Kids’ Gifts of 2020

That'll be all, Baby Yoda. This year's 'it' gifts have one goal in common: to make life at home a lot more delightful. And let's be clear: Not a single one of these items is intended to...

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Money

PureWow 20 in '20

PureWow 20 in ’20

Food

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Photo: Liz Andrew/Styling: Erin McDowell

26 Ketotarian Recipes to Try That You'll Actually Be Excited to Eat

Food

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Naomi Rahim/Getty Images

How to Make Aioli, Because It Makes Every Sandwich (and Plate of Fries) Better

Beauty

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Cristina G./Jiya P./Erica C.

The 12 Best Blushes for a Rosy Glow

Family

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Sven Hansche / EyeEm / Getty Images

These are the 20 Trendiest Kids’ Gifts of 2020

Food

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Photo: Mark Weinberg/Styling: Erin McDowell

The Best 10-Minute Desserts to Satisfy Your Sweet Tooth, Like, Now

Wellness

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PeopleImages/ Getty Images

Toning This Part of Your Body Can Help Relieve Foot Pain (And No, It's Not Your Feet)

Family

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Tetra Images/Getty Images

Why Pretending There's a ‘Hot Mic’ in the Room Could Help Improve Your Marriage

Beauty

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Quiz: What Are the Best Hair Products for My Curls?

Entertainment

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17 of the Best British Shows on Netflix Right Now

Entertainment

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Quiz: Discover the Ultimate Halloween Night In

Food

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picture alliance / Contributor

Is Pumpkin a Fruit or Vegetable?

Home

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The 12 Best Home Organization Products on Amazon, According to the Neatest PureWow Staffers

Weddings

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Danielle Riley Photography

How to Plan a Backyard Wedding for Under $2000

Food

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Candace Davison

What’s the Best Store-Bought Chocolate Chip Cookie Dough? We Tested 9 to Find One for Every Palate

Fashion

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13 Purse Storage Ideas, According to a Professional Organizer

Family

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Artifact Uprising

The Best Photo Gift Ideas to Delight Every Relative, Near or Far

Wellness

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Sofia Kraushaar/Getty Images

Feel Stuck? Astrocartography (Aka Astrology of Place) Can Tell You Where in the World You’ll Thrive

Food

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Quiz: Tell Us What You’re Having for Dinner and We’ll Tell You Which Cocktail to Make

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