PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

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I Used to *Hate* Getting Socks as a Holiday Gift. This Brand Changed My Mind

I don't want to be a Debbie Downer, but Christmas was objectively more fun as a kid than it is as an adult. More presents to open, fewer presents to buy, SANTA. But—for me, at least—there...

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Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

If you thought that hideous pullover with (literal) bells and whistles 'll Actually Kinda Love was just for your friend's annual ugly holiday sweater party, think again. For the third...

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Every year, my friends and I exchange gifts for the holidays. We decided on a classic White Elephant situation, but I suggested a twist: Instead of the usual booze and candy, this year,...

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18 Thoughtful Holiday Gifts for Best Friends

Sure, your bestie loves anything you give her, but since she's been there for you through thick and thin (including every single emergency vent session), give her a present this holiday...

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Fashion

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agrobacter/getty images

I Used to Hate Getting Socks as a Holiday Gift. This Brand Changed My Mind

Travel

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svetikd/Getty Images

Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

Fashion

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Fashion

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SolStock/Getty Images

18 Thoughtful Holiday Gifts for Best Friends

Fashion

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This Is the Trendiest Sweater to Give This Holiday Season

Beauty

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Katsumi Murouchi/Getty Images/Amazon

I Was Convinced That Dry Shampoo Didn’t Work—Until I Tried This One

Gift Guide

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The 16 Absolute Best Gifts for Grandmas (We Should Know, We Checked with One)

Home

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18 Holiday Gifts That Give Back (but Are Still Super Cool)

Featured Content

16 Last-Minute Fashion Gifts Under $50

Fashion

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16 Pairs of Snakeskin Boots That Are Actually Easy to Wear (We Promise)

Fashion

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Macy’s Is Having a Major Sale on Winter Essentials & Here Are Our 6 Favorites

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Chris Pratt’s Amazon Store Is Full of Holiday Gift Ideas

Food

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Photo: Liz Andrew/Styling: Erin McDowell

23 Dairy-Free Holiday Recipes Everyone Can Enjoy

Fashion

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These Are the Best Maternity Jeans (And I Would Sleep In Them If I Could)

Featured Content

21 Fashion Gifts That You’ll Have at Your Doorstep Tomorrow

Wellness

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The ‘$100 Diner Challenge’ Is Trending & It’s a Great Way to Give Back During the Holidays

Wellness

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New Year, New Me: 10 Editors Share Their New Year's Resolutions

Entertainment

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11 Holiday Gifts That Take Up Zero Space

Beauty

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Ali Brown for PureWow

Kristen Bell’s Stylist Shows Us Two Easy Hairstyles That Are Perfect for Holiday Parties

Home

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This Space Heater Doubles as Wall Art—No, Really

Home

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8 Hostess Gift Ideas to Keep on Hand for Last-Minute Holiday Invites

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