PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

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I Used to *Hate* Getting Socks as a Holiday Gift. This Brand Changed My Mind

I don't want to be a Debbie Downer, but Christmas was objectively more fun as a kid than it is as an adult. More presents to open, fewer presents to buy, SANTA. But—for me, at least—there...

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Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

If you thought that hideous pullover with (literal) bells and whistles 'll Actually Kinda Love was just for your friend's annual ugly holiday sweater party, think again. For the third...

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Every year, my friends and I exchange gifts for the holidays. We decided on a classic White Elephant situation, but I suggested a twist: Instead of the usual booze and candy, this year,...

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What’s the Deal with Caffeine and Breastfeeding?

You got through nine months of eliminating your favorite things (alcohol, sushi, coffee, the list goes on and on...) and now that your tiny human is finally here, you can't wait to start...

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Fashion

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agrobacter/getty images

I Used to Hate Getting Socks as a Holiday Gift. This Brand Changed My Mind

Travel

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svetikd/Getty Images

Alaska Airlines Is Offering Early Boarding to People Wearing Ugly Holiday Sweaters

Fashion

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My Friends and I Are Gifting Each Other Self-Care Gifts This Year. Here's What I've Got My Eye On

Family

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lolostock/Getty Images

What’s the Deal with Caffeine and Breastfeeding?

Beauty

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Ana Silva / EyeEm / Getty Images

10 Gifts to Get the Person Who “Doesn't Want Anything”

Fashion

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What Your Winter Coat Says About You

Fashion

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SolStock/Getty Images

18 Thoughtful Holiday Gifts for Best Friends

Fashion

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Christian Vierig/Getty Images

This Unexpected Shade of Blue Is Going to Be a Huge Trend This Winter

Featured Content

16 Last-Minute Fashion Gifts Under $50

Family

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The 11 Best Gifts for Dads Under $50

Fashion

Perfect Moment Ski Intarsia Knit Wool Sweater 400

This Is the Trendiest Sweater to Give This Holiday Season

Beauty

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Katsumi Murouchi/Getty Images/Amazon

I Was Convinced That Dry Shampoo Didn’t Work—Until I Tried This One

Gift Guide

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The 16 Absolute Best Gifts for Grandmas (We Should Know, We Checked with One)

Home

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18 Holiday Gifts That Give Back (but Are Still Super Cool)

Featured Content

21 Fashion Gifts That You’ll Have at Your Doorstep Tomorrow

Fashion

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16 Pairs of Snakeskin Boots That Are Actually Easy to Wear (We Promise)

Fashion

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Macy’s Is Having a Major Sale on Winter Essentials & Here Are Our 6 Favorites

Home

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Jason Merritt/Getty Images

Chris Pratt’s Amazon Store Is Full of Holiday Gift Ideas

Food

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Photo: Liz Andrew/Styling: Erin McDowell

23 Dairy-Free Holiday Recipes Everyone Can Enjoy

Fashion

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These Are the Best Maternity Jeans (And I Would Sleep In Them If I Could)

Wellness

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Joe Raedle/Newsmakers/Getty Images

The ‘$100 Diner Challenge’ Is Trending & It’s a Great Way to Give Back During the Holidays

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