PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

Abby Hepworth

Want to Support Small Businesses? Shop These 15 Fashion and Beauty Brands

It may seem like an odd time to pick up a new pair of shoes or a cushy cashmere cardi, but it's actually a better time than ever to shop from small businesses and boutique brands. Many of...

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McKenzie Cordell for PureWow

What Is Hair Density and Why Does It Matter?

Typically, when we're categorizing our hair and how to treat it, we're looking at how thick or long it is. We'll also look at what texture it is and whether or not it's processed to...

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Photo: Liz Andrew/Styling: Erin McDowell

Cacio e Pepe

You can wow 'em with breakfast mac and cheese or carrot gnocchi . But sometimes simplicity wins out. That's why everyone should know how to make cacio e pepe. The Italian classic requires...

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Digital art by McKenzie Cordell

10 Genius Home Spa Treatment Ideas to Try Right Now

Now more than ever, our tense muscles and broken out faces could use a little TLC. But unfortunately, we can't exactly book a session with our favorite masseuse or spring for a detoxifying...

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Fashion

small brands to shop 400

Want to Support Small Businesses? Shop These 15 Fashion and Beauty Brands

Beauty

hair density cat

McKenzie Cordell for PureWow

What Is Hair Density and Why Does It Matter?

Recipes

cacio e pepe pasta recipe CAT

Photo: Liz Andrew/Styling: Erin McDowell

Cacio e Pepe

Beauty

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Digital art by McKenzie Cordell

10 Genius Home Spa Treatment Ideas to Try Right Now

Home

grove co cat

Grove Collaborative

10 Editor-Approved Subscription Boxes Guaranteed to Make Your Life Easier

Entertainment

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Courtesy of WarnerMedia

New ‘Sesame Street’ Special Will Star Elmo Hosting a Virtual Playdate

Home

madewell parachute pjs

madewell x parachute

6 Things We’re Totally Eyeing from the Brand-New Madewell x Parachute Collab

Family

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Blend Images - JGI/Jamie Grill/Getty Images

How to Throw A Kid’s Birthday Party While Social Distancing

Beauty

HairRoot CAT

The 2 Best Root Touch Up Kits, According to Goop’s Beauty Director Jean Godfrey-June

Wellness

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This $40 Belly Band Is Giving My Extremely Pregnant Body Some Much Needed Relief

Family

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Justin Sullivan/Getty Images

12 Virtual Museum Tours for Kids You Can Do Right This Second

Beauty

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A Ton of Fenty Beauty Products by Rihanna Are Currently on Sale at Sephora

Wellness

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Thomas Barwick/Getty Images

21 Things We’ll Never Take for Granted After This Pandemic Is Over

Food

great virtual bake off bread and pie

Katherine Gillen / Anne Gillen

I Competed in a Virtual Bake-Off, and It Was Exactly What I Needed

Wellness

hiit workouts cat

Kathrin Ziegler/getty images

7 HIIT Workouts You Can Do at Home…for Free

Home

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Apartment Gardening: Yes, It’s a Thing, and Yes, You Can Do It

Wellness

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Oliver Rossi/Getty Images

What Are the Rules of Social Distancing? We Asked 4 Doctors All the Questions We’re Still Wondering

Entertainment

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Tim Graham Photo Library/Getty Images

9 Princess Diana Wedding Details You Probably Never Knew

Family

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Sofia Kraushaar

My Son’s Graduation Ceremony Has Been Canceled—How Do I Help Him Deal with the Disappointment?

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