PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

Supergoop/Facebook

I Thought Eye Creams Were a Scam Until I Found This SPF One from Supergoop

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Gretchen Mayhew

An Expert Found the Most Flattering Colors for My Complexion and It Changed the Way I Think About Myself (And My Clothes)

I have a confession to make: I'm not always super confident. There are some days where I pull together an outfit, look in the mirror and think 'eh, good enough.' (Not a great way to think...

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Ryland, Peters & Small/Cucina Siciliana

Here’s What to Cook Every Night This Week (January 27 – February 2)

It's the last week of January, and you officially have our permission to cancel all your plans, change into your pj's at 6:30 and cook a cozy dinner at home every night. There's nothing fun...

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Fenty Beauty

The 7 Best Eyeshadow Palettes to Buy (From Everyday Neutrals to Bold Statement Colors)

The best eyeshadow palettes should, at a minimum, have an assortment of shades that you can use daily to define your eyes. A great eyeshadow palette does that and gives you options for when...

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Beauty

supergoop bright eyed eye cream review 400

Supergoop/Facebook

I Thought Eye Creams Were a Scam Until I Found This SPF One from Supergoop

Fashion

color analysis cat

Gretchen Mayhew

An Expert Found the Most Flattering Colors for My Complexion and It Changed the Way I Think About Myself (And My Clothes)

Food

weekly meal plan january 27 february 2 400

Ryland, Peters & Small/Cucina Siciliana

Here’s What to Cook Every Night This Week (January 27 – February 2)

Beauty

cat

The 7 Best Eyeshadow Palettes to Buy (From Everyday Neutrals to Bold Statement Colors)

Family

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Westend61/Getty Images

Toddler Biting: What to Do When Your Kid Turns into a Mini Vampire

Beauty

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30 Red Nail Designs That’ll Step Up Your Mani Game

Wellness

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Marla Aufmuth/Getty Images

Brené Brown Talks About Square Breathing, but What Is It?

Wellness

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Harpazo_hope/Getty Images

The Best Weighted Blankets for Kids (and How to Know If You Should Try One)

Featured Content

Everything You Need to Know About the New WW (Formerly Weight Watchers) Program

Recipes

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Kristen Kilpatrick/The Defined Dish

Black Pepper Chicken

Fashion

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It’s the Most Wonderful Time of the Year to Invest in a Designer Bag (Because So Many Are on Sale)

Beauty

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Sephora Is Having a Clean Beauty Sale—Here’s What’s in Our Cart

Food

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Anjelika Gretskaia/Getty Images

Need a Substitute for Butter? These 5 Options Will Work in a Pinch

Fashion

everlane leggings 400

Everlane Just Launched Workout Legging for the First-Time Ever (and They're Bound to Sell Out)

Featured Content

2 PureWow Staffers Put WW’s Newest Weight Loss Program to the Test (and Here’s Why They Love It)

Wellness

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I Felt Super Zen After Using Muse’s Meditation Headband—but Is It Really Worth $250?

Beauty

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15 Best-Selling Beauty Products at Walmart, All Under $40

Home

moss art 400

Moss Art: The Plant You Can Actually Keep Alive

Family

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The Best Wallpaper for Kids’ Rooms

Fashion

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Stígur Már Karlsson /Heimsmyndir / Getty Images

How to Shrink Cotton Clothing to Fit Like a Glove

Beauty

shellac vs gel category

Shellac vs. Gel: How Are They Different and Which One Is Better?

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