@josephmaine/Instagram

We Ask a Stylist: How Important Is It to Use Silicone-Free Shampoo?

Silicones are typically added to hair care products as a smoothing agent to seal cuticles and make your strands lie flatter and smoother. Which sounds good, right? The trouble is, using too...

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Ana Gambuto

This $70 Zara Dress Has Gone Viral…At Least in the PureWow Offices

Just last week I realized that I had bought the same Zara dress as not one, not two, but five of my coworkers. The miracle? So far, not a single one of us have worn it on the same day.

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Abercrombie & Fitch

I Got All My Fall Staples at Abercrombie & Fitch (and I’m *Almost* Too Embarrassed to Admit It)

“I love that blouse. Where'd you get it?” The question hangs in the air as I hesitate slightly: “Oh, it's Abercrombie & Fitch.” This exact exchange has occurred...

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@Aetherbeautyco/Instagram

Zero-Waste Beauty: What It Means and Our 5 Favorite Products

Lately you may have seen the words zero waste on your body lotion (and if that's the case, we applaud you). It's a growing trend within the beauty industry, and as someone who has spent the...

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Beauty

silicone free shampoo category

@josephmaine/Instagram

We Ask a Stylist: How Important Is It to Use Silicone-Free Shampoo?

Fashion

zara dress gone viral at purewow cat

This $70 Zara Dress Has Gone Viral…At Least in the PureWow Offices

Fashion

abercrombie fall clothing round up CAT

Abercrombie & Fitch

I Got All My Fall Staples at Abercrombie & Fitch (and I’m Almost Too Embarrassed to Admit It)

Beauty

zero waste beauty category

@Aetherbeautyco/Instagram

Zero-Waste Beauty: What It Means and Our 5 Favorite Products

Food

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haha21/Alexandra Ribeiro/EyeEm/Getty Images

Rutabaga vs. Turnip: How to Tell the Difference Between These Yummy Vegetables

Recipes

sweet potato sugar cookies with marshmallow topping recipe 400

Photo: Christine Han/Styling: Erin McDowell

Sweet Potato Sugar Cookies with Marshmallow Topping

Fashion

amazon coat kids

You Can Now Buy the Amazon Coat For Your Kids—And Yes, It’s Just as Cute As You’d Expect

Food

substitute for corn syrup 400

PHOTO: JON COSPITO/STYLING: ERIN MCDOWELL

7 Substitutes for Corn Syrup You Can Buy at the Grocery Store

Featured Content

Home

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Hero Images/Getty Images

15 Useful Gift Ideas for Gardeners—or Anyone Who Dreams of Having a Green Thumb

Home

nightstand cat

I Just Bought a $50 Nightstand from Amazon, and No, It Isn't Made of Cardboard

Fashion

grandma of bride cat

Jose Luis Pelaez/Getty Images

10 Grandmother-of-the-Bride Dresses Glam-Ma Will Love

Food

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Darn Good Veggies

15 Plant-Based Breakfast Ideas for Vegans and Carnivores Alike

Food

weekly recipe roundup 400

Photo: Michael Marquand/Styling: Jodi Moreno

Here’s What to Cook Every Night This Week (November 18 - 24)

Featured Content

Travel

BorgoEgnazia Piazza tramonto cat copy

The Borgo Egnazia Is What Would Happen If an Entire Italian Village Became a Luxury Resort

Fashion

amazon coat 400

Can I Wear the ‘Amazon Coat’ Again This Winter? Or Will I Be Silently Shamed?

Food

macaroons vs macarons 400

Monica Murphy/Getty Images/Line Klein

Macaroons vs. Macarons: What’s the Difference Between the Cookies, Anyway?

Food

How to peel a pomegrante 400

Luxy Images/RF/Getty Images

How to Peel a Pomegranate Without Making a Total Mess

Recipes

baked coconut curry meatballs recipe 400

Tieghan Gerard/Half Baked Harvest Super Simple

Baked Coconut-Curry Meatballs

Recipes

thanksgiving table category

Foxys_forest_manufacture/Getty Images

Here’s How to Make Keto Stuffing for Thanksgiving

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