Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

SUMMER TRENDS

What’s in (and out) this season, across fashion, beauty and home

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My New Fashion North Star Is…Pam Anderson?

Malibu meets Paris

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Style

Editors' Picks

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

Twee Nails Are Kicking Soap Nails to the Curb

Blokette Core Is the Micro Trend Giving Athleisure a Run for Its Money

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

The 8 Pieces PureWow Editors Get Complimented on All the Time

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

SUMMER TRENDS

Mark My Words: *This* Is the Shoe of the Summer

I Just Spent 3 Weeks in Paris—Here Are the Top 3 Fashion Rules Everyone Abides By

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

Step Aside Pickleball, There’s a New Sport Aesthetic Taking Over Our Summer Wardrobes

Boomers Will Love this Spring Pant Trend (But It Gives Me the Ick)

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Color Drenching Might Be Everywhere, But My Mom’s Been Doing It Since the ’90s

The Hydro Bob Is the It Hairstyle to Take You Into Summer

The Instagram Explore Page Has Spoken: These Are the Top 10 Kitchen Trends of 2025

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

My New Fashion North Star Is…Pam Anderson?

The Latest

TikTok is Begging Millennials to Reconsider *this* Tattoo Trend

Anthropologie Petite Summer Styles: Tested & Reviewed by a 5'3" Editor

Did Kate Middleton Channel Princess Diana at Trooping the Colour? These 2 Images Are Proof

Zara’s Summer Home Drop Looks Incredibly Expensive—But These Decor Pieces Are All Under $100

'90s Supermodel Lips Are Back—Here's How to Copy the Look

Kate Middleton Stuns at Trooping the Colour in Surprising Electric Blue Hue

TikTok’s Controversial "Caveman Method" Is Driving Dermatologists Bananas

Tested and Reviewed: The Beautiful by Drew Barrymore Slow Cooker Lives Up to Its Name

My Running Buddies and I Tested New lululemon Trail Running Shoes on L.A. Hills—Here’s How it Went

The *Exact* Same Hulken Bag from 'And Just Like That' (You Know the One) Is On Sale

Homestead Core is Trending on TikTok. And It’s Making Survival Look Like a Hobby

Summer’s Most Controversial Shoe Trend Has the PureWow Team Majorly Divided

Why I’m Adding Kiss Curls to My Summer Vision Board

These Patio Furniture Finds Look Designer—But They’re All Under $1,000 From Amazon

The Scent of the Summer Is...Tomatoes?!

Meghan Markle Spotted at Disneyland Wearing Her Beloved Birdies Flats (and They’re a Favorite of Mine as Well)

Princess Eugenie Posts Pics in Racerback Swimsuit and It Has Me Rethinking My Summer Style

Sardine Girl Summer Is the New Tomato Girl Summer

Mark My Words: This Is the Shoe of the Summer

TikTok is Begging Millennials to Reconsider this Tattoo Trend

The Exact Same Hulken Bag from 'And Just Like That' (You Know the One) Is On Sale