Style


Look great, feel great—from fashion and beauty to shopping and home decor

fashion
/ Marissa Wu

13 Pairs of the Most Comfortable Pants, Vetted by PureWow Editors

beauty
/ Deena Campbell

The Kicktail Bob Is the Flirty, Low-Maintenance Haircut Taking Over Spring

fashion
/ Deena Campbell

Is the Gen Z 'No-Pants' the New Millennial Side-Boob?

fashion

Getting the Biggest Trends for Festival Season Just Got Way Easier—Here’s How to Do the Desert Right with Amazon

fashion
/ Deena Campbell

Move Over Butter Yellow, *This* is the It Color of 2026

fashion
/ Catrina Yohay

These Jeans Feel Like Sweatpants, but They’re Hiding a Major Secret (OK, It’s Cashmere!)

beauty
/ Deena Campbell

I’m Immediately Texting My Stylist After Seeing These Spring Hair Trends

beauty

Vanilla Is the Classic (and Non-Cloying) Scent All the Cool Girls Are Coveting

beauty
/ Deena Campbell

I’m In My 40s and I Stand By My Botox

beauty
/ Delia Curtis

I Tried All 25 Phlur Fragrances. Here’s How I'm Ranking Them (With Original Photos)

fashion
/ Natalie LaBarbera

Your Guide to Abercrombie & Fitch’s Jeans, Complete with One Editor’s Reviews and Photos

beauty
/ Courtney Mason

Summer Fridays’ First Fragrance Sunlit Vanilla Is Here & It Smells Like Summer in a Bottle

beauty
/ PureWow Editors

Ulta Beauty Just Launched a $10K Grant Program to Support Female Athletes

fashion
/ Destinee Scott

Make Room In Your Closet—I Found the Best Spring Fashion Deals at the Amazon Big Spring Sale

beauty
/ Stephanie Maida

Yes, the Gen Z Platypus Pout Is the New Millennial Duck Lips

beauty
/ Deena Campbell

The Secret to Misty Copeland’s Soft, Glowing Oscars Makeup

fashion
/ Stephanie Maida

All the Best Looks on the 2026 Oscars Red Carpet

home
/ Candace Davison

Joanna Gaines Called It: This Old-Timey Color Is the “It” Hue of 2026

fashion
/ Stephanie Meraz

Quince’s Spring Collection Has Everything on My Wish List (& I’m Betting Yours Too)

fashion
/ Rachel Bowie

I’m 5’2”—These Are the Spring Trends That Actually Work for Petites

See More