Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

SPRING TRENDS

What’s in (and out) this season, across fashion, beauty and home

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I’m a Fashion Editor and Here’s Everything I Wore This Week

Borrowing from Tonne Goodman and HBO Max

The Latest

Style

Editors' Picks

Are Barbour Coats Worth the Hype? Here Are My Honest Thoughts as a Fashion Editor and Outdoor Enthusiast

Tubular! The Mall Bangs Are Back and Gen X Is Here for It (Or Not)

5 Rules for Wearing Wide-Leg Pleated Pants as a Petite, According to a 5’ 1” Editor and a Stylist

17 Pixie Haircuts That Will Make You Want to Chop, Chop

How to Wear Ankle Boots with Leggings (Plus, the 2 Pairings You Should Skip)

I Tested the Merit Beauty Collection and Fell in Love with the Simplicity—Here’s What’s Worth Buying

How to Look Better in Selfies, According to a Photographer

SPRING TRENDS

I’m Calling It: These Are the 4 Prints That’ll Be Everywhere This Spring

Nancy Meyers Fans, Meet Your New Aesthetic: Coastal Scandifornia

Millennials Are *Not* Ready for 2025’s Biggest Fashion Trend

ATTN ’90s Girlies: The C-Cut Hairstyle Is 2025’s Answer to The Rachel

Fashion Girlies Are Styling Their Barn Jackets with This Unexpected Item (and I’m Obsessed)

Cherry Cola, Vinyl Espresso & 14 More Trendy Spring Hair Colors to Usher in the New Season

Most Popular

The Boomer Kitchen Trend That’s Officially Out (And What to Do Instead)

The Hydro Bob Is the It Hairstyle to Take You Into Summer

The Kitchen Trend We Called in 2021 Is Finally Going Mainstream, So Prepare to See It Everywhere

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

I’m a Fashion Editor and Here’s Everything I Wore This Week

The Latest

Do I Pass TikTok’s Eyebrow Theory? How a Filter Can Make or Break Your Arches

The 13 Best Hair Perfumes of 2025, Tested by Editors

15 Brands to Shop to Nail the French Girl Makeup Look

I’m 5’2” & Loving These 5 Spring Trends for Petites

7 Trends That Will Be Everywhere This Spring

I Tried Rihanna’s $275 Signature Scent, and Now I Understand Why Everyone Says She Smells Like Heaven

AliExpress Has a Major Sale Going on RN and We’re Shopping Everything from Beauty Must-Haves to Kitchen Supplies

What Is 3C Hair? Here's a Complete Guide to the Coily Hair Type

7 Things Stylists Are Begging You to Stop Doing If You Have Thin Hair

A Beauty Editor's 15 Best Beauty Buys From the Past 15 Years

15 Timeless Fashion Pieces I’ve Kept in My Closet for 15 Years

15 Years of PureWow

15 Beauty Tricks That Stand the Test of Time

Zendaya Proves 2023's Hottest Haircut is Back for 2025

Is the Viral Ouai Curl Cream Worth It? Two Editors Test It Out

I’m a Veteran Fashion Editor and These Are the Best Styling Tips I’ve Learned On the Job

Is ‘Unrecognizable Makeup’ the New Clean Girl Aesthetic?

My Foolproof Hack for Getting the Perfect Photo from a Stranger

Your Guide to Soap Nails, the Buzzy Mani Trend of 2025

I Cannot *Believe* This Shoe Is Trending for Spring/Summer 2025

Millennials Are Not Ready for 2025’s Biggest Fashion Trend

I Cannot Believe This Shoe Is Trending for Spring/Summer 2025