Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

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SPRING TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

Chelsea
Candelario

Denny Keeler/Getty Images

beauty / Dara Katz

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

Remember the smile trick?

The Latest

Beauty

Editors' Picks

Bye Bye Bixie: The Curtain Bob Is Taking Over

7 Ways for Petites to Look Taller in Pictures, According to a 5'1" Editor and a Professional Photographer

Tubular! The Mall Bangs Are Back and Gen X Is Here for It (Or Not)

I Tried TikTok’s Red Lipstick Theory and It Brought Me Closer to My Culture

Is MFK’s Baccarat Rouge 540 Really Worth the Splurge? The Extrait de Parfum, Reviewed

TikTok Is Fixated on the ‘Accutane Nose,’ So I Asked a Dermatologist If It’s Real or Not

7 Makeup Tips for Women in Their 50s, According to Makeup Artists and a Lazy 50+ Beauty Editor

SPRING TRENDS

58 Black-Owned Haircare Brands to Shop Before Your Next Wash Day

Cherry Cola, Vinyl Espresso & 14 More Trendy Spring Hair Colors to Usher in the New Season

8 Nail Trends That Are Sure to Blossom This Spring

Texan Hair, Old Money Bob and 9 Other Spring Hair Trends That Are Going to be Everywhere

Mark My Words: This ’90s Hairstyle Is Going to Rule 2025

ATTN ’90s Girlies: The C-Cut Hairstyle Is 2025’s Answer to The Rachel

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The 30 Best Haircuts for Gray Hair

Should We Be Using Batana Oil for Hair Growth?

10 Foolproof Solo Poses for Pictures, So You Always Get a Great Shot

The 11 Best Red Light Therapy Masks in 2025, Tested & Vetted by Editors

The 11 Best Body Washes for Sensitive Skin, Vetted by Editors

Editors

ChelseaCandelario

Beauty and Cultures Editor

TikTok Is Begging Millennials to Stop Doing *This* When Applying Their Makeup

The Latest

Sale Alert: Augustinus Bader, Peter Thomas Roth, Olaplex and More Summer Beauty Must-Haves Are on Rare Sale RN

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here's How to Copy the Look

Haus Labs Balm Highlighter Stick Is the Answer to Achieving Glass Skin

Jennifer Garner Teases What Fans Can Expect in 'The Last Thing He Told Me' Season 2 & Reveals Her Biggest Beauty Secrets

Twee Nails Are Kicking Soap Nails to the Curb

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

How to Sport Texas Hair Like Beyoncé for Your Upcoming Cowboy Carter Concert

4 Different Hair Types Try the RevAir Hair Dryer with Stunning Before & After Photos

Nicola Peltz Beckham Put Me on to Her Favorite Sunscreen—and Shared a Brilliant Beauty Hack to Go with It

OMG! Scarlett Johansson's *Entire* Skincare Line Is Marked Down

Get Your Card Ready: The Amazon Summer Beauty Event Has a Ton of Editor-Approved Products for Up to 70% Off

12 Beauty Deals to Shop RN (Because Your Vanity Needs a Spring Refresh, Too)

I Tested the $240 Perfume Worn By Princess Diana on Her Wedding Day

Sweet Relief! The 12 Best Dandruff Shampoos for Color-Treated Hair in 2025

The TIRTIR Mask Fit Red Cushion Foundation Has 13,000 5-Star Reviews—Is It *That* Good?

Charlotte Tilbury’s Pillow Talk Soulmates Collection Review: What’s Actually Worth the Hype

The Editor-Approved Sunday Riley C.E.O. Glow Face Oil Is on Sale at Amazon, But Not for Long

The 2025 PureWow Readers' Favorite Awards

Is the $400 T3 Aire IQ Hair Dryer Worth It? A Beauty Writer’s Review

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Chelsea
Candelario

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here's How to Copy the Look

OMG! Scarlett Johansson's Entire Skincare Line Is Marked Down

The TIRTIR Mask Fit Red Cushion Foundation Has 13,000 5-Star Reviews—Is It That Good?