Beauty
Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more
Most Recent
The 70 Best Gifts for Sisters That Will Make You the Favorite Sibling
The 48 Best Sales to Shop This Weekend at Everlane, Macy's, Samsung and More!
This $8 Styling Gel Is the Key to the Slickest Bun Ever, Tested and Confirmed by This Curly Editor
Coming In Hot: Cajun Spice Will Be *the* Hair Color of Fall
Clinique's Iconic Black Honey Lipstick Is Trending (Again), and It's Actually the Perfect Shade for Fall
Beauty Pie Just Relaunched Its TikTok-Famous Moisturizer with a New and Improved Formula (Psst: I'm Obsessed)
Most Popular
The Hydro Bob Is the It Hairstyle to Take You Into Summer
15 Products for Low Porosity Hair to Nourish Your Dry Strands
These Are the 3 Worst Words You Can Say to Your Hairstylist
8 Easy Tips for How to Pose for Pictures
These Are the 7 Best Self-Tanners on the Market, According to Our Editors Who Tested Them
I Got French Curl Braids aka the Protective Style That’s Going to Take Over This Summer
Editors
Jenny Jin
Beauty Director
- Oversees all beauty content at PureWow
- Has over a decade of experience in writing and editing, both in print and digital media
- Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond
Chelsea Candelario
Beauty and Cultures Editor
- Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
- Over 5 years of experience as a Beauty Editor
- Studied journalism with a minor in creative writing at SUNY New Paltz
Editor's Picks
We Ask a Dermatologist: What’s the Difference Between Child and Adult Sunscreen?
The 17 Best Korean Makeup Brands to Try Now, According to a Korean Beauty Editor
The Whisper Pixie Is the Short Haircut of Our Dreams
What Is Ozempic Face? 4 Doctors Explain the Buzzword—And the Misconceptions Behind It
The 10 Best Under-Eye Patches for Puffiness, Tested & Vetted
The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists
Trending
Wait, What Is the Scandinavian Hairline and Why Does Everyone on TikTok Want It?
The 13 Best Hairsprays for Fine Hair, Tested & Vetted by Editors
I Definitely Wasn’t Ready for This Y2K Hair Trend to Make a Comeback
What Is the Mom Cut (and How Has It Changed Since 2007)?
10 Brands to Shop That’ll Help You Nail the French Girl Makeup Look
The Pros Have Spoken: This is the *One* Nail Color You Should Wear This Summer
More Stories You’ll Love
The Tula Cooling Eye Balm Is Like Cold Brew for Your Under-Eyes—and It's Totally Wallet-Friendly
The 4 Rules of Using Curly Hair Products to Get the Best Definition
I Tested the TikTok-Famous Bisou Balm for That “Just Bitten” Lip Look, and I’ve Never Felt So French
‘Soft Baddie’ Makeup Is Already Everywhere—Here’s How to Get the Look
The Viral Peter Thomas Roth Pumpkin Enzyme Mask Is on Sale—So I'd Say It's Time for the Ultimate Fall Facial
Does Botox Help Acne? Here’s What Happened When I Tried It
The Cult-Favorite Obagi Vitamin C Serum Is Your Ticket to Even, Glowy Skin—and It's on *Rare* Sale RN
I Tried Grace & Stella Energizing Eye Masks PureWow Readers Love & Here’s What I *Really* Think
Should I Be Concerned About Cortisol Face? A Physician and a Dermatologist Weigh in on the Latest TikTok Trend
This $8 e.l.f. Foundation Is Going Viral on BeautyTok—Here's Why I Immediately Added-to-Cart
68 Halloween Nail Art Designs That Go Beyond Your Basic Black Mani
The 10 Best Hair Growth Shampoos
This Quinoa-Based Body Butter Rivals the Brazilian Bum Bum Cream—and It Smells *So* Good
I Got the Best Haircut of My Life in Korea. Here’s the One Thing We Can Learn from Korean Stylists
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