beauty

by PureWow Editors

Umm...Why Does Hair Turn Gray (& Can We Slow Down the Process)?

We Tested This Fenty Beauty Concealer with a $9 NYX Alternative

by Chelsea Candelario

Glazed Donut Who? Milk Bath Nails Are the Latest Style for Spring (and Here's How to Get Them)

by Stephanie Meraz

Nicole Kidman Stuns in Her Natural Hair in Latest Instagram Post

by Chelsea Candelario

Sephora Is Having a Huge Sale With Up to Half Off Fenty Beauty, Olehenriksen and More—Here Are Our Top Picks

by Greta Heggeness

See Kelly Ripa’s Hair Transformation Throughout the Years

7 Haircuts Everyone in London Wants Right Now

Don't Make This Rookie Retinol Mistake Like I Did

The 30 Best Haircuts for Gray Hair

I Tried FILA's New Skincare Line & These 3 Products Are Worth Every Penny

Sofía Vergara Posts Gorgeous Saturday Selfies and Fans Are Dying to Know What Lipstick She’s Wearing

Watch Your Hair Goals Come Alive with the New Olaplex Brilliant Shine & Hydration Duo Kit—Only at Ulta Beauty

Gabrielle Union Reveals the One Beauty Tip She’s Passing on to Her Daughter, Kaavia

by Destinee Scott

The Top-Rated Sephora Products You Need to Buy for Spring (with Over 1,000+ Rave Reviews)