Beauty

PureWow

How to Build a Beauty Brand in 2019

It used to be that there were only a handful of beauty brands that held a monopoly over what we bought and wore on our skin, hair and nails. Now, you can find hundreds of indie brands and...

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Want to Try an Olive Oil Hair Mask? Here Are 7 to Make at Home

It's no surprise that oils have been the staple of hair treatments for centuries (hello , coconut oil ), because who doesn't love shiny, healthy hair? Whether yours is dry, oily or a...

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These 10 Products Made Me Cancel My Botox Appointment

There comes a time in (most) every woman's life when she asks herself, “Do I need Botox?” Due to a lifetime of sun exposure and the ill-conceived notion that I didn't need...

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7 Skin Care Products Our Editors Buy Over and Over Again

Finding a skin care product you love is no easy feat. Many times, it takes weeks to see results—or worse, no results at all. Who wants to settle for that? Not us. To help streamline your...

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How to Build a Beauty Brand in 2019

svehlik/Getty Images

Want to Try an Olive Oil Hair Mask? Here Are 7 to Make at Home

These 10 Products Made Me Cancel My Botox Appointment

SPONSORED Walmart

7 Skin Care Products Our Editors Buy Over and Over Again

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Pumpkin Spice Latte Deodorant Exists, & This Company Sells 500 Sticks Per Day

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Why Do Skin-Care Experts Love Oil Cleansers?

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This Is Officially the Trendiest Nail Color in Hollywood Right Now

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9 Ways You Might Be Annoying Your Manicurist

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The Kardashians’ Hairstylist Swears by These 3 TRESemmé Products

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Viola Davis Just Announced Her Next Big Role and We Bet It's Going to Be an International Hit

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The Most-Used Hair Product Backstage at NYFW is a Whopping $6

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Keke Palmer Describes 'Hustlers' Co-Star Jennifer Lopez in One Word

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This Is Keke Palmer's Go-To Mascara for Fluttery Lashes

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The Most (and Least) Expensive Beauty Product in Keke Palmer's Bag

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5 Tips to Help You Achieve the Perfect Matte Lip

10 Clean Beauty Products on Our Fall Wish List

Bark x Glossier

Bark & Glossier Just Teamed Up to Drop the Most Unexpected Collab

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Hilary Duff Is Launching a Perfectly Timed Fall Makeup Collection

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The 3 Best Magnetic Eyelashes on Amazon

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