Beauty

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The $5 Unicorn-Themed Beauty Line You Never Knew You Secretly Needed

It’s official: The unicorn trend has officially become as mainstream as rosé pool floats and avocado everything . But we’re kinda OK with it in a silly, affordable...

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Presley Ann/Getty Images

Important: A RuPaul Makeup Line Is Coming (and Here’s What We Know So Far)

Hi, we’re PureWow, and we love celebrity beauty collaborations . The latest one we’re excited for? Drag icon and reality TV host RuPaul will release a limited-edition...

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Jacob Ammentorp Lund/Getty Images

The Hands-Down Easiest Trick to Finding Your Perfect Foundation Match

Finding a foundation formula that works for your skin type is one thing. Add in also having to choose from cool, warm and neutral tones out of a solid 40 shades, and it’s enough to...

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These 10 Crystal-Infused Beauty Products Rock (Literally) and Here’s Why

You’ve dabbled in jade rolling and bought a crystal for your nightstand. But now it’s time to move up to the big leagues: Beauty products. Here, 11 of our favorite...

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The $5 Unicorn-Themed Beauty Line You Never Knew You Secretly Needed

Presley Ann/Getty Images

Important: A RuPaul Makeup Line Is Coming (and Here’s What We Know So Far)

Jacob Ammentorp Lund/Getty Images

The Hands-Down Easiest Trick to Finding Your Perfect Foundation Match

These 10 Crystal-Infused Beauty Products Rock (Literally) and Here’s Why

The Best-Selling Products on Amazon for 2018 (So Far)

The Lipstick Color You Should Try, According to Your Zodiac Sign

The Real Reason These Models Look So Refreshingly Beautiful

Bite Beauty Just Launched Its Latest Zodiac Lipstick for Taurus—and Every Other Sign Will Probably Want It

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SPONSORED Laura Wing-Kamoosi

See How Lifestyle Blogger Priscilla Flete Navigates Her Day-to-Day

SPONSORED Tyler Fairbank

Goodbye Dry, Hello Dewy: Here’s How to Freshen Up Your Routine for Spring

TAYLOR HILL/WIREIMAGE;Gregg DeGuire/FilmMagic;Bryan Bedder/Getty Images for A+E

The Best Summer Hair Color For Your Zodiac Sign

Puma and M.A.C Cosmetics Want to Match Your Lips to Your Kicks and…Yes, Please

@igkhair/Instagram

This Glitter Hair Trend Is Taking Over Festival Season

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Lush Just Launched a Mother’s Day Collection Perfect for Superheroes (aka Moms Everywhere)

Hang On, We’re All Missing the Best Part of a Sheet Mask

How to Fix Dry Skin Patches Under Your Foundation

Osmia Organics/Facebook

The Only Bar Soap I’d Ever Use on My Face

Beware, Makeup Lovers: A Ton of Counterfeit Beauty Products Were Found to Contain Lead and Bacteria

@tonymoly.official.us/Instagram

#Blessed: Ulta’s Spring Haul Sale Has All of Your Favorite Products for 50 Percent Off

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