Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

Chelsea
Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

SUMMER TRENDS

Twee Nails Are Kicking Soap Nails to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

9 Summer Beauty Essentials That Live Up to the TikTok Hype

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

The 10 Best Laser Hair Removal Tools, Tested and Vetted by Editors

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Clinique Is Cool Again. Here’s What I’m Buying

The 36 Best Haircuts for Round Faces

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Editors

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

Every Time I Wear One of These Glossier You Fragrances, People Go Wild

How to Curl Straight Hair So It *Actually* Holds All Day

Reddit Is Obsessed with Dolce and Gabbana Light Blue Perfume, But Is It Worth the Hype?

TikTok is Begging Millennials to Reconsider *this* Tattoo Trend

'90s Supermodel Lips Are Back—Here's How to Copy the Look

Got Dark Circles? This Peace Out Retinol Eye Stick Is My Remedy (and It's on Sale)

The 12 Best Retinol Serums for Every Skin Type and Concern, Tested and Reviewed

These Are the 8 Best Self-Tanners on the Market, Tested by PureWow Editors

Run! This Kosas Sale Has Markdowns on All Your Favorite Summer Beauty Products

Why I’m Adding Kiss Curls to My Summer Vision Board

Chanel Beauty's New Golden Hour Collection Will Give You a Vacation Glow All Summer Long

The Scent of the Summer Is...Tomatoes?!

Move Over, Butter Yellow—This Fruity Shade Is the Next Big Color Trend

Not a Drill! *All* of Your Favorite Olaplex Hair Products Are on Sale RN

Leslie Bibb’s CLB Haircut Is Summer’s Hottest Look Thanks to 'White Lotus'—Here’s How to Get It

Parfums de Marly Valaya vs. Delina: How These Popular Scents Compare

Iconic Candle Brand Voluspa Just Launched Perfumes—but, Hurry, They're Bound to Sell Out

I Tried the Viral Manucurist Green Flash Nail Kit. Here’s How It Really Held Up

The 12 French Perfume Brands That Will Have You Saying Oui, Oui Et Oui

Resort Bob, Bora Bora Braids and 10 More Hair Trends Ruling Summer 2025

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

How to Curl Straight Hair So It Actually Holds All Day

TikTok is Begging Millennials to Reconsider this Tattoo Trend

Not a Drill! All of Your Favorite Olaplex Hair Products Are on Sale RN