Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

COOL WEATHER TRENDS

Wearable ways to amplify your look, from head to freshly-painted toe.

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Editors

Deena
Campbell

Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.

Chelsea
Candelario

Chelsea Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

COOL WEATHER TRENDS

Fall Trend Alert: The Ripped Bob Is Kicking All Other Short Haircuts to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

The Blurred Lip Is My Favorite French Woman’s Makeup Hack

Ugly Duckling Core Just Reeks of Pretty Privilege

What Does Jennifer Aniston Smell Like? The 3 Perfumes She Loves to Wear

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 13 Best Hair Perfumes of 2025, Tested by Editors

8 Easy Tips for How to Pose for Pictures

The 36 Best Haircuts for Round Faces

It’s a Concealer. It’s a Foundation: How ‘The Minimalist’ Perfecting Complexion Stick Became Our Everything

Calling All Millennials: ‘Topanga Hair’ Is Trending

Editors

DeenaCampbell

Fashion and Beauty Director-at-Large

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

Influencers Are “Obsessed” with This New Vanilla Body Care Routine

This French Skincare Brand Has a Movie Star Founder and a Major Cult Following

PSA to Perfume Lovers: Kate Middleton and Taylor Swift's Signature Scents Are on Rare Sale at Nordstrom

Whoa, the Dermstore Beauty Advent Calendar Has *Full-Size* SkinCeuticals, Paula's Choice and More

Byredo’s Lucia Pica Is Rewriting the Rules of Holiday Beauty

Fenty Skin’s New Body Collection Is for the Bubble Bath Lovers Out There

I *Always* Shop the Sephora Fall Savings Event—Here Are the 36 Best Beauty Deals *All* Insiders Can Score Now

I Tested the Dyson Airwrap Against the Shark FlexStyle—Here's My Review

This Bliss x Gilmore Girls Skincare Collection Is *So* Rory Coded (and I Need It All)

I Get Asked If My Lashes Are Real Twice a Day Thanks to This GrandeLASH Serum (and It's Finally on Sale)

Pamela Anderson Sparked The Hair Color of the Season—And Here's How to Copy Her

Psst: Vegamour Just Dropped Totally Giftable Holiday Hair Kits (That You Can Save Big On)

Dyson Airwrap I.D. Styler vs. Laifen SE Hair Dryer: A Curly Editor’s Comparison

This $60 JLo Beauty Skincare Kit Includes the Star's Buzzy New Eye Masks

The 34 Best Gifts Under $150 for Everyone on Your List

PureWow Readers Are *Obsessed* with Obagi's Vitamin C Serum—and DermStreet Has the Best Deal on It RN

Pomegranate Is Finally Having Its Season

54 Holiday Hairstyles for Every Invite on Your Calendar

Meet Deena Campbell, PureWow's New Fashion and Beauty Director at Large

The 25 Best-Smelling Body Washes for Men, According to Dermatologists, Editors and Reviewers

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Deena
Campbell

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Whoa, the Dermstore Beauty Advent Calendar Has Full-Size SkinCeuticals, Paula's Choice and More

I Always Shop the Sephora Fall Savings Event—Here Are the 36 Best Beauty Deals All Insiders Can Score Now

This Bliss x Gilmore Girls Skincare Collection Is So Rory Coded (and I Need It All)

PureWow Readers Are Obsessed with Obagi's Vitamin C Serum—and DermStreet Has the Best Deal on It RN