Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

Chelsea
Candelario

Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

Beauty

Editors' Picks

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

8 Items Every French Woman Has in Her Bathroom

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Rihanna Had the *Best* Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

SUMMER TRENDS

Twee Nails Are Kicking Soap Nails to the Curb

Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025

9 Summer Beauty Essentials That Live Up to the TikTok Hype

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

The 10 Best Laser Hair Removal Tools, Tested and Vetted by Editors

NYC It-Girls Are Obsessed With Le Labo’s Santal 33—Here’s My Review of the Viral Fragrance

Most Popular

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Clinique Is Cool Again. Here’s What I’m Buying

The 36 Best Haircuts for Round Faces

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Editors

ChelseaCandelario

Beauty and Cultures Editor

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

The Latest

These New Loops Eye Masks Are Like a Cool Glass of Water for My Under-Eyes

From Victoria Beckham to Kate Bosworth: The One Fragrance Brand That Celebrities Swear By

You Deserve a Vacation, & Our July Editors’ Picks Will Help You Make the Most of It

Bags Begone! The Peter Thomas Roth Instant FirmX Eye Tightener Bundle Is on Sale on TikTok

The 8 Best Korean Skincare Brands That Are Worth the Hype, According to a Korean Beauty Editor Who’s Tried It All

PureWow Editors Spent 12 Weeks Testing the Best SkinCeuticals Products—Here Are 9 Items That Made the Cut

Prime Day May Be Over, But These 56 Items Are *Still* on Sale

The Hottest Summer Scent Sucks (There I Said It)

I Test Beauty Products for a Living—Here's Everything I'm Buying at the Nordstrom Anniversary Sale

11 Royal-Approved Fashion & Beauty Finds to Scoop Up During the Nordstrom Anniversary Sale

64 Nordstrom Anniversary Sale Items That Are Still In Stock (Including Mother Jeans, Uggs and More)

I Sniffed Out the Best Fragrance Deals at the Nordstrom Anniversary Sale—But Hurry, They're S(m)elling Fast!

Meghan Markle and Hailey Bieber's Go-To Beauty Brand Medicube Is Having a Serious Sale on TikTok

Calling All Millennials: ‘Topanga Hair’ Is Trending

21 PureWow Reader Obsessions Are Steeply Discounted During the Nordstrom Anniversary Sale

Supergoop Sunscreens Are *All* on Sale for Amazon Prime Day, So You Can Stay Covered Through the Summer

I Browsed Thousands of Items in the Nordstrom Anniversary Sale 2025 Preview—These 13 Are in My Cart to Shop Tomorrow

The Solawave Red Light Wand Reese Witherspoon Uses for Glowing Skin Is on *Major* Sale for Prime Day

Red Light Therapy Is *Still* Trending—Here Are 5 Devices to Buy on Prime Day and During the Nordstrom Anniversary Sale

The Viral Medicube Jelly Is 55% Off for Prime Day—and Here Are 3 Other Products On Sale

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here’s How to Copy the Look

Chelsea
Candelario

Jane Austen Bangs Are Trending (& the Book Girlies Have Thoughts)

Prime Day May Be Over, But These 56 Items Are Still on Sale

Supergoop Sunscreens Are All on Sale for Amazon Prime Day, So You Can Stay Covered Through the Summer

The Solawave Red Light Wand Reese Witherspoon Uses for Glowing Skin Is on Major Sale for Prime Day

Red Light Therapy Is Still Trending—Here Are 5 Devices to Buy on Prime Day and During the Nordstrom Anniversary Sale