Deep Discount Alert: The 12 Best Sellers to Buy During the Ulta Black Friday Sale

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Whether you’re in search of stocking stuffers, gifts for your bestie or simply looking to restock your beauty cabinet, you won’t find better beauty deals any other time of the year than now. It's a big reason why we're particularly excited that the Ulta Black Friday Sale 2022 is finally here.

Starting right now (and in stores on Sunday, November 20), you can find discounts of up to 50 percent on more than 300 different products right now. From skincare goodies to hair tools, we spy a few brands to add to your cart.

The sale runs now through November 26, so get ready to snag some sweet deals. Not sure where to start? Read on to shop a few of our favorite products we can't wait to get our hands on.

These 7 Ulta Holiday Gift Sets Will Take Your—Er, *Their*—Beauty Routine to the Next Level

The Ulta Beauty Black Friday Sale 2022 At a Glance:

1. Ulta Beauty: Discover The Joy Of Fragrance

This sampler kit is a cornucopia of popular fragrance brands for a whopping value of $54. It offers ten travel-size perfumes to try out before making the big purchase for the holidays. A few favorites include Carolina Herrera Very Good Girl Glam, Marc Jacobs Daisy and Dolce & Gabanna Light Blue. Enjoy testing out the best scent for you and just pop it into your bag for a nice refresh. Plus, it comes with a one-time coupon that takes $15 off any $40 or more fragrance featured in the box.

2. Neutrogena Hydro Boost Water Gel

Fan-favorite brand Neutrogena is known for its low-lift but highly effective skincare products. Exhibit A: This water-gel moisturizer that promises to hydrate dry skin instantly without clogging your pores. Its gentle formula, including hyaluronic acid, helps to keep your face nourished around the clock. Wear it alone or under makeup for a smooth, plumped finish.

3. It Brushes Airbrush Blurring Foundation Brush #101

If you're looking for a smoother application, look no further than this blurring brush. Whether you prefer liquid, cream or powder foundation, this one by IT Brushes promises a flawless finish. The dome shape allows you to easily buff or sweep across your skin and look like a real-life IG filter.

4. Revlon One-Step Volumizer Hot Air Brush

Forget about booking a salon appointment when this one-step volumizer is involved. This hair tool promises a faster drying time and a voluminous blowout. It's designed with nylon pin and tufted bristles to help detangle locks, while the barrel design makes it easy to create the bounce you're going for. Plus, it comes in two heat settings and a cooling option for all hair types.

5. NYX Limited Edition Holiday Butter Lip Gloss Vault

It's time to step up your gloss game and this holiday kit is proof. This set comes with NYX's most popular lip product—butter gloss—in 14 different shades. From rosy reds to striking browns, each gloss delivers on shine, sheer to medium coverage and a non-stick finish. Keep the whole pack for yourself or add it as a sweet stocking stuffer for your besties.

6. Co. By Colgate SuperNova Rechargeable At-Home Teeth Whitening Kit

This teeth whitening kit includes a rechargeable LED device that is recommended to use ten minutes a day for ten days. (It could lighten your teeth up to six shades, according to the brand.) Enamel-safe and designed to work with no tooth sensitivity, this works for up to 30 applications and comes with everything you'll need in the box: device, charging case and whitening wand. (Note: For future applications, you only have to replace the whitening wand after a month's use.)

7. Benefit Cosmetics Roller Lash Curling & Lifting Mascara

Skip the falsies and reach for this mascara instead. This one by Benefit promises to curl and lift your lashes for a voluminous look. The brush is designed to separate and curve your lashes while holding them up for 12 hours. Plus, the formula features provitamin B5 and serin to condition your lashes.

8. Ouidad Advanced Climate Control Heat and Humidity Gel

This winter we're trying to forget all about frizz and this gel just might be up your alley. It's formulated with proteins to improve definition and minimize flyaways. The sericin protein (which is derived from silk) fights against frizz while the wheat protein adds shine, reduces tangles and encourages stronger strands. Just apply a nickel-size amount and rock your hair in style.

9. Ulta Beauty Collection Beauty Box: ULTAmate Color Edition

Whether you're a beginner or a seasoned pro, this tri-fold beauty palette is a makeup maven's dream. It has 87 (yes, 87) pieces in the kit. You'll find eyeshadows, blushes, highlighters, brow powders and more. Simply put: It's a one-stop shop for any look you want to try. Oh, and it has a built-in mirror and is foldable, so you can always take it on the go.

10. IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer

When 'confidence' is in the name, it's only right to take a closer look. This hydrating cream claims to tackle ten signs of aging skin in under two weeks. How? It's formulated with a peptide-lipid complex that aims to improve elasticity and reduce the appearance of fine lines and wrinkles. It also has ceramides to boost hydration and repair the skin's moisture barrier.

11. Sally Hansen Salon Gel Polish Starter Kit

It's time to rock a chic mani right at home—sans the appointment. This starter kit features LED lamp, gel base and gel top coat, so there's no need to assemble your own home gel manicure station from scratch.

12. Hot Tools Professional Gold Curling Iron

This heat tool wants to make curling your strands easy. Its 1.25-inch barrel is designed to distribute heat evenly for shiny, defined locks. The curling iron offers four settings catered to all hair types while preventing any frizz and/or dryness. Plus, it comes with a counter safety stand and two replacement springs, so you can rest assured you won't have to buy another heat tool for a long time.

dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...

about face matte fluid eye paint review chelsea candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...