‘Tis the season for shopping! And this year, you can relax a bit and sip on a homemade PSL while adding things to cart from your couch, rather than feel overwhelmed by a laundry list of gifts you need to check off. ICYMI, we’ve made it our mission to help you navigate everything on the market with our handy holiday gift guide hub, and we are not stopping there. Below, we’ve sourced 47 must-have beauty gifts under $50 that make the best stocking stuffers or standalone gifts for yourself, your beauty-obsessed bestie or even your beloved grandmother.
The 47 Best Beauty Gifts Under $50
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Top Picks in Best Beauty Gifts Under $50 at a Glance
- For the Espresso Martini Sipper: Olive & June Shaken Espresso Nail Polish Set
- For the Beauty Influencer: Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
- For Baby Soft Skin: Fur Skin Reset Trio
- For the Girl on the Go: My Girl Wellness In the Bag
- For a Farrah Fawcett Hold: Mr Smith Dry Texture Spray
For the Multitasker
- Why We Love It: Easy-to-use, multi-use, compact
Whether you’re new to makeup or a total beauty pro, it’s time to add Ilia’s Multi-Stick to your bag. The creamy formula comes in 12 shades and can be applied to your cheeks, lips and eyelids with a simple swipe and blend using your fingers or favorite brush (we love the Perfecting Buff Brush). Plus, the pigment is buildable, so you can easily customize the intensity to your liking.
For the Massage Fiend
Alder New York
- Why We Love It: Relieves tension, reduces puffiness, easy-to-clean
What do you get when you create a face roller using pure obsidian rock formed after erupted lava cools into a crystal? This ultra-sleek tool by Alder New York that reportedly melts away tension and any puffiness or inflammation when you roll it over the contours of your face.
For the Facial Enthusiast
- Why We Love It: Exfoliates, cleanses, brightens, works for all skin types
If you dream about having that post facial glow, take a cue from one of the best in the beauty biz, Joanna Vargas, and start your routine with a good cleanser. This one is safe for all skin types, featuring vitamin C among other extracts and oils to gently cleanse and brighten skin. It also contains hyaluronic acid to moisturize, heal and improve overall hydration.
For the Gym Rat
- Why We Love It: Silicone-free, sulfate-free, restores & replenishes
This Living Proof duo featuring the Advanced Clean Dry Shampoo and Dry Volume and Texture Spray, will revive dirty hair in an instant. For people who prefer to go a few days between washes or workout frequently, this duo will be a life saver, as it’s formulated to absorb oil and odor. Plus, the texturizing spray adds luscious volume to lank locks.
For a Sun-Kissed Glow
Dr. Dennis Gross
- Why We Love It: Dermatologist made, cruelty free, paraben free
Winter is just around the corner, but that doesn’t mean our summer tans need to go away. Thanks to Dr. Dennis Gross, these self-tanning towelettes will bring back that vacation glow whenever you desire. Simply swipe a pad over a clean face and neck using circular motions for a natural, streak-free tan that develops within an hour. As one reviewer shares, “These help me look healthier without that orange glow [that’s] so common [with] self-tanners. A little goes a long way. I rub on my face, then use the rest of the towel on my neck, chest [and] arms [until] it's dry.”
For the Skin Device Devotee
- Why We Love It: Vegan, cruelty-free, fragrance-free, LGBTQ+-owned
We see you, our fellow skin device devotees, and we raise you this dreamy priming serum that delivers the ultimate base for most skin devices. From the creators of the celeb fav and PureWow editor-approved Solawave Wand comes the Renew Complex Activating Serum made with cooling Aloe Vera and hyaluronic acid, among other key ingredients, to work in tandem with your chosen device to boost its glow-inducing effects.
For a Textbook Cat Eye
- Why We Love It: Long-lasting, two-in-one, phthalate-free, paraben-free
Honestly, we’ll never be over a classic winged eyeliner look. And Tarte makes nailing the look easier with this double-sided, matte black eyeliner. Choose between the waterproof liquid edge for a bolder eye or the pencil side for a more subdued, natural finish. It also comes in a matte brown, bronze metallic and matte black mini size.
For the Espresso Martini Sipper
Olive & June
- Why We Love It: Long-lasting, fan-shaped applicator, free of 15 toxic ingredients
Go ahead and grab that espresso martini with on-theme nails courtesy of Olive & June. From a chocolate brown to a milky cream, you’ll get a taste of all the current nail trends with this gorgeous polish set, featuring a deliciously rich palette fit for the fall and winter months.
For a Flawless Complexion
- Why We Love It: Lightweight, full-coverage, sweat-proof
This uber-popular Charlotte Tilbury foundation currently has 4.8 out 5 stars by reviewers on Revolve. And there’s a reason for that: The full coverage, water-based formula goes on matte and is touted as being sweat-resistant and waterproof. One shopper saw the airbrushed effects immediately, saying, “Seriously the BEST! [It’s] lightweight, yet super full coverage [and it] leaves your skin looking completely flawless. [It] also smells great,” she exclaims. Enough said.
For DIY Spa Nights
- Why We Love It: Dermatologist-approved, clean ingredients, slip and drip free
Who isn’t a sucker for a good mask and spa night? Especially when there’s one for everyone in your friend group to try. Loops made its way on to the skincare scene when they launched with a non-slip hydrogel face mask line with aesthetically pleasing packaging and well-known Creative Directors like Camila Mendes and, previously, Emily Ratajkowski. Each mask in this variety pack targets specific needs (think: moisturizing and de-puffing), and they’re also free of any harsh chemicals like drying alcohols and irritating fragrances.
For the Makeup Professional
- Why We Love It: Cruelty free, vegan, complete set
We’ll let you in on a little secret: When it comes to nailing a red carpet-worthy look, it’s all in the brushes. And this nine-piece, synthetic hand-cut set from Real Techniques is a gamechanger. Soft to the touch and oh-so chic thanks to its chrome handles, each kit comes fully equipped with a variety of brushes fit for any makeup task like a precision fan brush for highlighting and a blurring concealer blush to help mask pesky zits.
For the Beauty Influencer
- Why We Love It: Vegan, supports mental health services, buildable
As an uber-talented actress, musician, executive producer, home chef and founder of Rare Beauty, Selena Gomez is the Renaissance woman of today. This dewy liquid blush is a TikTok favorite and comes in ten beautiful shades with two finishes to choose from. So, whether you’re into jelly skin or a matte finish, Sel’s got you covered. We’ll take one in every color and a Selena x Our Place collection in Rosa, please and thank you.
For the Skincare Fanatic
- Why We Love It: Exfoliating, contains AHA & BHA
Meet Moon Juice, the brand that prides itself on using traceable and sustainable ingredients in all of their products—including this exfoliating toner. Not only do we appreciate the Acid Potion’s packaging (just look at that little moon cap!), but we also love the powerful exfoliating properties in this toner. Containing a combo of 25 percent AHA and BHA, the exfoliating acids tackle scarring, blemishes, oily skin and wrinkles over time.
For the Skincare Minimalist
- Why We Love It: Has SPF 25, moisturizes, dark spot eraser
Whether you’re 15 or 50, it’s never too late to invest in your skincare routine. And Neutrogena’s Triple Age Repair Moisturizer does the hard work for you in one jar. With clinically proven ingredients like vitamin C, SPF and Hexinol, an ingredient that targets dark spots, the multitasking moisturizer helps to even out skin tone, improve elasticity and protect against sun damage. Slather it on your face, neck and décolletage day and night for best results.
For the Jetsetter
- Why We Love It: BIPOC-founded, travel-sized minis, color safe
Constant traveling and fluctuating weather changes can take a huge toll on hair and scalp health. Briogeo’s travel-friendly kit includes the best products from their line to renew and nourish irritated scalps (especially if you have wavy, curly or coily hair). Prepare to feel the relaxing tingle of the charcoal and tea tree oil while the products work their magic. Multiple reviewers say they saw drastic improvement in their overall scalp health in as little as two uses. So long, dusty dandruff.
For Baby Soft Skin
- Why We Love It: Female-founded, dermatologically and gynecologically tested
Female-founded grooming company, fur, is all about positively caring for every part of your body—aka your body fur. Improve your skin’s texture, while cleansing away any impurities and locking in moisture with this three-step routine that includes a dry brush, body wash and body oil. It’ll give the idiom, “As smooth as a baby’s bottom,” a run for its money.
For the Makeup Beginner
- Why We Love it: Nostalgic, reusable case, has a variety of compartments
This epic 39-piece Ulta Beauty box will bring all the nostalgic feels for millennials who grew up on Lizzie McGuire. And it may be time to share the magic of a Caboodle kit with the next generation while we’re at it. This ‘90s box has enough space and compartments to hold your eyeshadow palettes, creamy blushes, lip balms and so many more makeup goodies. It wouldn’t be complete without the flip-lid mirror, of course.
For Commercial-Ready Hair
- Why We Love It: Clean formula, sustainable packaging, brand supports cancer foundation
If you’ve ever found yourself daydreaming about being one of those girls flipping their luscious locks in a hair commercial, same. It’s time to make that daydream a reality with this shine mask which utilizes sea buckthorn, a superfruit and plant source rich in omega 7, to give you a glossy shine and silky-smooth strands. To use, simply section off your hair and apply it over freshly shampooed hair until the product has fully coated each section, then rinse after a minute.
For the Health-Conscious
- Why We Love It: Relaxing, sustainable packaging, balances chi
We’ve seen this ancient massaging technique all over our Instagram feeds and offered as add-ons during massages. There really is no escaping the many benefits of Gua Sha and why would we want to? Lymphatic draining and less bloat? Sign us up! In fact, it’s time to upgrade our beauty routine with this Sacheu Body Gua Sha made from stainless steel. Lather on your favorite body oil and begin scraping, carefully focusing on acupressure points.
For the Friend Who Is Constantly Blotting Her Face
- Why We Love It: Works fast, targets acne, contains salicylic acid, tightens pores
Whether you’re 20 years old or 40 years young, breakouts can happen at any moment and the proper steps for treatment might vary for everyone. Whatever your zit-zapping routine, we encourage you to add Murad spot treatment to your regimen. This powerful formula contains two percent salicylic acid gel to help reduce the size of spots. While it is completely safe to use on normal, dry, and combination skin types, it’s especially effective for oily skin types.
For the Lily Collins Fan
- Why We Love It: Long-lasting, editor-approved, dries clear
OK, so the soap brow look might be on its way out, but a long-lasting gel that holds your hairs in place will always be welcome in our book. Hot tip: Less is more with this product, as most reviewers notice white flakes if you overdo it. We love how you can sculpt and shape your brows to your liking with the double-ended brush applicator before the gel sets.
For the Sweat-Conscious
- Why We Love It: Fragrance free, clean ingredients, aluminum-free
When it comes to our deodorants and antiperspirants, it’s hard to find one without potentially harmful ingredients like aluminum and parabens (that scientific investigations have linked to breast cancer). And as Breast Cancer Awareness Month recently passed, we’re investing in a natural deodorant that actually works—like Drunk Elephant’s Sweet Pitti™ Cream. Made with mandelic acid (an alpha hydroxy acid), arrowroot powder and shea butter, the formula works to eradicate odor and moisturize skin without causing irritation.
For the Dr. Pimple Popper Watchers
- Why We Love It: Colorless, medical grade, fast-acting
Sometimes it’s impossible to hide a massive pimple, no matter how much concealer and powder we apply over it. We love these hydrocolloid patches because they allow us to go about our day, while keeping the offending zit under wraps. Each box includes 24 medium and 15 small near-invisible patches to prepare you for any skin woes life may throw your way.
For the Lash Lover
- Why We Love It: Ophthalmologist tested, safe for sensitive eyes, two-in-one
Lengthen, strengthen and revel in your lush lashes with the Kosas Glowpotion serum. It uses peptides and keratin to increase the thickness of existing hairs and encourage new growth in as little as three months with consistent use. Best of all, it’s safe to use on your brows, too.
For the Trendsetter
- Why We Love It: Long-wearing, three-in-one, hydrating
We love a hydrating lip oil that won’t dry out your pout like other products tend to do. Thanks to shea butter in the formula, you won’t need to reach for your lip balm constantly. This formula combines the properties of a lip gloss, lip balm and lip stain to give you the best of all worlds. Choose from six dreamy colorways (including this gorgeous taupe).
For Sculpted Definition
- Why We Love It: BIPOC-founded, long-wearing, easy-to-use applicator
As if the Fenty Beauty foundation wasn’t enough to win us over to the brand, this buildable cream-to-powder matte contour stick made us lifers. Simply swipe it above your cheekbones in a C-shape and blend the creamy formula in with your fingers. One reviewer said, “This product will last you a while—I have had it for a few months and use [it] almost daily and have not had to wind the barrel.”
For the Night Owl
- Why We Love It: Exfoliating, moisturizing, clean ingredients
Staying up late doesn’t always mean you have to contend with sad-looking skin the next day (though you certainly shouldn’t make a habit of it). This Drunk Elephant duo sets you up with a glycolic resurfacing serum to slough off dead skin cells and a whipped moisturizer jam-packed with ceramides, which PureWow’s Beauty Director, Jenny Jin, explains are fatty acids that help us retain moisture in our skin.
For the Traveler
- Why We Love It: Fast results, non-sticky, no “self-tan smell”
Is it too early to say that we miss summer already? Or rather, we miss our summer tan. St Tropez’s self-tan express kit is here to save the day and make our dull skin come back to life in a couple hours flat. The kit also comes with an applicator mitt, so you can easily blend the tanning mousse into your skin without causing any streaks. The tan continues to develop eight hours after rinsing off in the shower.
For Barely-There Skin
- Why We Love It: Two-in-one product, smoothing qualities, hydrating
For those days when a full face of makeup sounds like a little too much work, reach for this tinted serum for the most natural-looking, radiant finish. Not only is it incredibly lightweight, but it also has plumping properties and tiny balls of pigment that burst when you blend it in. One reviewer shares: “Love this! Works beautifully on my dry skin and leaves it looking hydrated and glowy. I did purchase the foundation brush to go with it and have only applied it with that—I feel it may not be the right consistency to work with a beauty blender, but I'll be trying that soon. I will definitely repurchase!”
For a Runway-Ready Glow
- Why We Love It: Compact, shimmery, customizable
Beautiful shine comes in all shades and sizes—four, to be exact, in this compact Dior palette. Decide between white, gold, pink or bronze or blend them altogether for a melded shimmer that’ll highlight even those places you never thought to try.
For the Mascara Snob
- Why We Love It: Conditioning, has clean ingredients, volumizing
Instantly transform your lashes with Milk Makeup’s volumizing and lengthening mascara. It’ll look like you’re wearing falsies, sans the effort—and annoying glue. Designed with crisscrossed bristles, the wand grabs ahold of all your lashes and evenly coats them with a conditioning formula that features hemp-derived cannabis seed oil and vegan beeswax. One reviewer says it’s “very lightweight” and that it “extended [her] lashes” without causing them to clump together.
For Perpetually Dry Skin
- Why We Love It: Moisturizing, hydrating, fragrance free
Hell hath no fury like dry, scorned skin. Seriously…red, inflamed and itchy skin is not only irritating, but can feel embarrassing when you’re trying to get through a major work presentation or go on a first date. To avoid the flakes and restore those much-needed lipids, reach for a creamy moisturizer with ceramides, hyaluronic acid, niacinamide and glycerin, like this one from Summer Fridays. Lather a thin layer over clean skin and let the rich ingredients work their restorative magic. After ten minutes, you can either use a warm washcloth to wipe off the excess product or leave it on as an overnight mask (and wake up “feeling like a glazed donut,” says one reviewer).
For the Fall Lover
- Why We Love It: Packaging uses recyclable materials, three finishes, warm tones
This warm-toned eyeshadow palette screams colored leaves, chunky cardigans, pumpkin spiced lattes and Thanksgiving stuffing. From the rich brown to the terracotta matte and shimmery gold pearl, you can create a plethora of bold or natural eye looks to take you from day to night. Not only are the shadows highly pigmented, but they also come in three different finishes: matte, satin and metallic.
For the Girl on the Go
My Girl Wellness
- Why We Love It: Durable, functional
Keep all your toiletries, makeup and supplements in one place with this plush bag from My Girl Wellness. It’s large enough to fit your makeup wipes, cleanser and even their uber-cute travel pouches for all of your other organizational needs. Made from a terry cloth material, this extremely durable bag can also be cleaned with a quick wash-and-dry. Plus, PureWow readers can take 15 percent off the entire site when you use code PUREWOW15 at checkout.
For an Irresistible Pout
- Why We Love It: Plumping, hydrating, variety of shades, recyclable packaging
Rose Inc’s mini trio of lipsticks comes with three, long-lasting hues of muted peach, burnt coral and deep raspberry. Containing natural ingredients like organic mustard sprouts, oil-dispersed hyaluronic acid and swertia chirata extract (a medicinal herb used to treat skin diseases), you’ll begin to see those pesky vertical lines fade away and full, plump lips take its place.
For Glowing Skin
- Why We Love It: Dark spot corrector, brightens, has vitamin C
PureWow readers adore this skincare brand’s lactic acid treatment, but we’re here to rave about their face oil, too, which is packed with vitamin C, turmeric and primrose oil to brighten, tighten and soften uneven texture and dark spots. Simply add a few drops of this oil to your morning and evening routine to reap the benefits.
For a Farrah Fawcett Hold
- Why We Love It: Texturizing, volumizing, lightweight
There’s a reason the Mr. Smith products were recently deemed a must-have by Nova Arts Salon artist, Amanda Aldana De Jesus. Their dry texture spray is formulated with a nutrient-rich blend of linseed, calendula and rosemary and claims to provide moisture to all hair types, while adding that voluminous, texturized hold reminiscent of Farrah Fawcett’s iconic blowout.
For the Workaholic
- Why We Love It: Multi-use, contains aloe vera, collagen-packed, brightening, depuffing
Thinking about pulling an all-nighter to work on that project or binge season 5 of The Crown? We won’t judge. In fact, we’re here to help you out with some R&R from this Beauty Bio set that includes a silky sleep mask Barbie herself would adore and five pairs of collagen-packed gel patches intended to depuff and brighten the eye area in as little as ten minutes. It also contains aloe vera, the holy grail skin healer, and can be used over mouth lines for some extra TLC, too.
For Kissable Lips
- Why We Love It: Moisturizing, hydrating, long-lasting
Eradicate dry, cracked lips with this sleeping mask. It’s made with a Berry Fruit Complex™ that consists of vitamin C, shea butter and murumuru seed, a moisturizing butter found in Amazonian palm trees. Use it as a hydrating mask at night to wake up with plump lips or swipe it on as a base before applying your favorite lipstick.
For the Gym Bag
- Why We Love It: Travel-sized, dermatologist approved, variety pack
Throw these Alo Yoga goodies in your gym bag and refresh after your next sweat sesh. This set includes a facial cleanser, face moisturizer, magnesium spray, body oil, body wash and body lotion. One reviewer saw immediate results, saying it gave her “hydrated and glowing skin,” but she really couldn’t get enough of the magnesium spray (a PureWow hack to falling asleep faster), adding, “It’s my favorite! I spray it on my chest and wrists before bed and it is so calming that I would say it is A MUST for a nighttime routine.”
For Damaged, Frizzy Hair
- Why We Love It: Detangles, heat-protectant, frizz control, strengthens
This leave-in treatment helps repair split ends and prevents breakage, while also protecting your strands against heat damage. Apply a small amount of this floral- and citrus-forward spray to damp hair before styling and revel in your silky smooth, tangle-free hair.
For the Bridal Party
Peter Thomas Roth
- Why We Love It: Variety-pack, brightening, firming, soothing
No party with your gals is complete without some soothing eye patches to combat the effects of those empty Pinot bottles piled up in the recycling bin. This Peter Thomas Roth party pack is the crème de la crème of eye patches, made with 24k gold that’s intended to firm and brighten your tired peepers. The box includes multiple sets of Potent-C Power Brightening, 24K Gold Pure Luxury Lift & Firm and a Cucumber De-Tox patches designed to target specific skin woes. So, whether you’re looking to plump up dehydrated skin after a long night or prepping for wedding photos, this party pack will be your saving grace.
For a Photo-Op
- Why We Love It: Dewy, moisturizes, highlights
Twist and swipe on a dewy, gorgeous glow that’ll turn heads with this Chanel glow stick. With seven shades to choose from, this creamy balm provides a shimmery radiance wherever you put it. Use it as a finishing touch to your Cupid’s bow or as a shimmery pop along the inner corners of your eyes. Our simple trick? Step into the sun with a mirror and add a little balm wherever you see the sun reflect off your face.
For Buttery Skin
- Why We Love It: Clean ingredients, sustainable ingredients, female-founded
Unfortunately, there’s no escaping the harsh winter weather, but there is a way to protect your skin from getting cracked and itchy. With a citrus-forward scent, this buttery lotion melts into your skin to nourish compromised skin using potent nutrients found in seaweed, shea butter and ceramides. Need we say more?
For the Ponytail Queen
- Why We Love It: Female-founded, prevents damage
For people who live in a pony, you can take some measures to prevent hair damage—starting with these cute hair ties by Slip. This set of six comes with two pairs of gold, black and leopard print ties that are made from 100 percent silk. In short, they’ll hold your hair without pulling and adding tension, which often causes breakage or even traction alopecia over time.
For the Fact-Checker
- Why We Love It: Nutrient-dense, brightening, clean ingredients
Powered with hyaluronic acid, vitamin E, vitamin C and aloe vera, you can think of this plant-derived serum as the ultimate remedy for targeting redness, protecting against free radicals and improving hydration and overall skin tone. One reviewer purchased this for a relative who was struggling with red, inflamed skin and was surprised with the positive results. “He’s tried all sorts of stuff to bring the redness down [without] much luck. [He started] using this product as directed on his face twice per day, morning and night, and [within] two days the redness on his face had been reduced by maybe 75 to 80 [percent].”
For the Sun-Bum
- Why We Love It: SPF, no white cast, oil-free
No skincare regimen would be complete without a seriously good SPF—even during those dreary winter days. EltaMD’s mineral-based sunscreen is not only dermatologist recommended for sensitive skin, but it applies clear, so it won’t leave you with a chalky cast. And with nearly 29,000 five-star reviews, customers go bananas this staple, noting the lightweight texture and oil-free formula that’s safe to use on acne-prone skin.