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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
fashion
/ Natalie LaBarbera

Straw Bags Are Trending for Summer and These 5 Are Under $60 During Amazon Prime Day

fashion
/ Abby Hepworth

I Cover Fashion Deals for a Living and These Are the 8 Things I’m Buying for Prime Day

fashion
/ Stephanie Meraz

I’m a Fashion Editor and These Under $100 Prime Day Finds Look Like Designer

fashion
/ Stephanie Maida

These Are the 3 Most Flattering Dresses on Sale for Prime Day (Trust Me, I Tried Them)

home
/ Sydney Meister

41 Viral Products That Are Majorly Discounted During Amazon Prime Day 2025

news
/ Destinee Scott

21 Editor-Tested Picks You’ll Want to Snap Up on Amazon Prime Day 2025

fashion
/ Destinee Scott

The Nordstrom Anniversary Sale Is Open for Early Access, and Icon Members Have First Dibs on These 57 Coveted Deals

fashion
/ Stephanie Meraz

The Cult-Favorite Natori Feathers Bra Is *the* Most Comfortable Bra That I Own (& It's Over 30% Off During the Nordstrom Anniversary Sale)

fashion
/ Olivia Dubyak

4 of the Sleekest Crocs Styles Are on Sale for Amazon Prime Day 2025

home
/ Destinee Scott

Your Amazon Prime Day Shopping Spree Starts Now: Here Are the 86 Best Deals to Score on Away, Stanley and More

fashion
/ Dana Dickey

The 29 Best Amazon Dresses—on Sale for Prime Day

fashion
/ Dana Dickey

Snap Up Designer Handbags from Coach, Rebecca Minkoff & More at the Nordstrom Anniversary Sale

fashion
/ Stephanie Meraz

These 35 Prime Day Fashion Deals Are Way Too Stylish to Pass Up

fashion
/ Dara Katz

‘90s Movie Mom Is My Look of Summer

fashion
/ Destinee Scott

Jennifer Lawrence Is Bringing Slip Dresses Back—Get the Look With These 4 Lacey and Elegant Styles

news
/ Danielle Long

Eva Longoria Sizzles in Plunging Halter Dress in the Season’s Hottest Color & Now I Need One Too

fashion
/ Natalie LaBarbera

ATTN: Ann Taylor Has a Sitewide Sale RN—Here Are 12 Deals You Shouldn't Miss

news
/ Destinee Scott

lululemon's Summer Scores Will Have You Sweating In Style—Without Breaking the Bank

fashion
/ Destinee Scott

These Are 62 of the Best 4th of July Sales to Save on Everything From Sundresses to Cooling Bedding

fashion
/ Destinee Scott

These 6 Kate Spade Outlet Deals Will Save You *Hundreds* On Your Summer Handbag

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