Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

STYLE 3
Original photos by editors
fashion / Dana Dickey

The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors

With original photos and wear-tested fit tips
fashion
/ Natalie LaBarbera

Oh Snap, Loft's New Winter Styles Are All Nearly *Half Off* This Weekend

fashion
/ Natalie LaBarbera

I Just Got One of Loveweld's Permanent Bracelets, and It's the Perfect Way to Treat Yourself Ahead of the Holidays

fashion
/ Natalie LaBarbera

Psst: There's a Super Rare Sitewide Sale Happening at Free People (But It Ends Soon!)

fashion
/ Stephanie Meraz

14 Brands Like Canada Goose, Because It’s Officially Winter

fashion
/ Natalie LaBarbera

This Levi's Sale Scores You Big Savings On Jeans, Jackets and More

news
/ Stephanie Meraz

The Walmart Black Friday Sale Is Overflowing with Deals on Dyson, Vitamix, Olaplex and More, So Prepare to Shop ‘Til You Drop

fashion
/ Jael Rucker

Vintage-Inspired Fair Isle Sweaters Are Trending (and They're All I Want to Wear This Holiday Season)

fashion
/ Dana Dickey

Hill House Home’s Only Sale of the Year Is Now (and It’s Kate Middleton-Approved)

news
/ Danielle Long

Eva Longoria Smolders in Dramatic New Haircut and Sheer Gown

fashion
/ Rachel Bowie

Princess Eugenie Wears Bold Skirt with Geometric Print to Royal Dinner—and Anyone Can Copy Her Party Look

fashion
/ Stephanie Meraz

Behold: 10 Handbags Kate Middleton Wears (and Re-Wears) On the Regular

fashion
/ Abby Hepworth

The Jenni Kayne Black Friday Sale Has Amazing Deals on All the Coziest, Comfiest Wardrobe Staples

fashion
/ Natalie LaBarbera

I Track Sales and Deals for a Living—Here's Everything in My Cart Ahead of Black Friday

fashion
/ Deena Campbell

No, You’re Not Imagining It. Everyone’s Suddenly Obsessed With Tights

news
/ Danielle Long

Demi Moore Celebrates Her 63rd Birthday in Sheer Barely-There Gown

fashion
/ Natalie LaBarbera

Editor's Picks: Here Are All the New Zara Styles in My Cart Right Now

fashion
/ Jael Rucker

Alo's Massive Singles Day Sale Scores You 30% Off Hailey Bieber's Go-To Athleisure

news
/ Danielle Long

Millie Bobby Brown Wows in Sheer Dress with Plunging Neckline

fashion
/ Jael Rucker

Four Editors Tested Quince’s Winter Coats—Here’s What We Really Thought

fashion
/ Natalie LaBarbera

Anthropologie Is Serving Holiday-Ready Versions of PureWow Readers' Favorite (Ultra-Flattering) Pants

See More