Fashion

Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors' Picks

COOL WEATHER TRENDS

The latest looks we're surfacing from street style here and abroad

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Editors and Experts

Deena
Campbell

Abby
Hepworth

Stephanie
Maida

Natalie
LaBarbera

Courtney
Mason

Original photos by editors

fashion / Dana Dickey

The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors

With original photos and wear-tested fit tips

The Latest

Fashion

Editors' Picks

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The 13 Best Cashmere Sweaters to Buy in 2025, According to Experts and Editors

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Quince vs. Naadam: We Review Which Under $100 Cashmere Sweater Is Best

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COOL WEATHER TRENDS

The 21 Best Amazon Coats of the Season, Straight from 3 Top Stylists

Here’s How I Pull Off Barrel Jeans as a 5’1″ Petite

Now That I’m in My 30s, I Just Want to Dress Like Lorelai Gilmore

The 15 Best Jeans for Flat Butts That Won’t Sag or Gape in the Rear

Welp! In Paris, Women Have Finally Embraced Sneakers

I’m Actually Thrilled this Millennial Trend Is Making a Comeback

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Ballet Sneakers Are the Latest Evolution of the Flat—Here Are 5 Styles to Shop

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

19 Things We Wish Men Would Stop Wearing ￼

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Are These the Most Comfortable Walking Shoes of All Time?

Editors and Experts

DeenaCampbell

Fashion and Beauty Director-at-Large

AbbyHepworth

Editor

StephanieMaida

Senior Commerce Editor

NatalieLaBarbera

Associate Commerce Editor

CourtneyMason

Editorial Assistant

The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors

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I Just Got One of Loveweld's Permanent Bracelets, and It's the Perfect Way to Treat Yourself Ahead of the Holidays

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14 Brands Like Canada Goose, Because It’s Officially Winter

This Levi's Sale Scores You Big Savings On Jeans, Jackets and More

The Walmart Black Friday Sale Is Overflowing with Deals on Dyson, Vitamix, Olaplex and More, So Prepare to Shop ‘Til You Drop

Vintage-Inspired Fair Isle Sweaters Are Trending (and They're All I Want to Wear This Holiday Season)

Hill House Home’s Only Sale of the Year Is Now (and It’s Kate Middleton-Approved)

Eva Longoria Smolders in Dramatic New Haircut and Sheer Gown

Princess Eugenie Wears Bold Skirt with Geometric Print to Royal Dinner—and Anyone Can Copy Her Party Look

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The Jenni Kayne Black Friday Sale Has Amazing Deals on All the Coziest, Comfiest Wardrobe Staples

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Four Editors Tested Quince’s Winter Coats—Here’s What We Really Thought

Anthropologie Is Serving Holiday-Ready Versions of PureWow Readers' Favorite (Ultra-Flattering) Pants

19 Things We Wish Men Would Stop Wearing

Deena
Campbell

Abby
Hepworth

Stephanie
Maida

Natalie
LaBarbera

Courtney
Mason

Oh Snap, Loft's New Winter Styles Are All Nearly Half Off This Weekend