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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Stephanie
Meraz

Associate Fashion Commerce Editor

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Courtney
Mason

Editorial Assistant

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Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Fashion
Stephanie Maida
fashion
/ Dominique Hobdy

11 Stores Like Zara That Deserve Your Immediate Attention

fashion
/ Jael Rucker

5 Wedding-Ready Purses to Rent from Rent the Runway

fashion
/ Destinee Scott

The lululemon Crochet Shoulder Bag Just Dropped, and It Definitely Won't Stay in Stock

fashion
/ Abby Hepworth

The Best Backless Bras for Every Cup Size

fashion
/ PureWow Editors

The 2025 PureWow Readers' Favorite Awards

fashion
/ Stephanie Maida

The 10 Best Formal Dresses for Petites, Vetted By a 5’1” Editor (and Frequent Partygoer)

fashion
/ Jillian Quint

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

fashion
/ Rachel Bowie

7 Petite-Friendly Wedding Guest Dresses, Vetted and Photographed by a 5’2” Editor

fashion
/ Delia Curtis

Margot Robbie’s Sweet Gold Necklace Would Make the *Best* Mother’s Day Gift

fashion
/ Rachel Bowie

Princess Eugenie Just Carried This Meghan Markle-Approved (and Editor-Beloved) Work Bag

fashion
/ Destinee Scott

The Alo Yoga Aloversary Sale Is 30% Off Sitewide—Shop Cool Girl-Approved Activewear for a Steal

fashion
/ Chelsea Candelario

I Tried the Viral Dr. Scholl’s Sneakers & My Feet Are So Thankful

fashion
/ Olivia Dubyak

12 Sandals with Arch Support to Keep Your Feet Comfy No Matter What

fashion
/ Abby Hepworth

5 Things Every French Woman Has in Her Closet for Summer

fashion
/ Natalie LaBarbera

23 Stores Like Madewell for Stylish Wardrobe Essentials

fashion
/ Rachel Bowie

I'm 5’2”—Can I Pull Off Polka Dots (1 of Spring’s Hottest Trends)?

fashion
/ Natalie LaBarbera

I Adore Ana Luisa Jewelry—So I Definitely Won't Be Missing the Brand's Blingy Mother's Day Sale

fashion
/ Destinee Scott

This Rare Anthropologie Sale Has PureWow Readers' Favorite Dress (and *So* Much More) for Up to 30% Off

family
/ Rachel Bowie

The Best Kids Rain Jackets, Vetted by Parents

fashion
/ Dana Dickey

I Rocked Spring’s Most Unexpected Fashion Trend (With a Little Help From a Stylist)

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