fashion/ Marissa Wu
Fashion
Trends and styles for every season, vibe and body type—so you can look great and feel great
Editors' Picks
These Are the 10 Best Canada Goose Jackets & Coats That Are Functional, Warm and Can Last a Lifetime
Abby Hepworth for PureWow10 of the Most Comfortable Boots That Won’t Leave You with Blisters After Just One Wear
Paula Boudes for PureWowI Just Found 8 Bedding Pieces That Look Straight from a Nancy Meyers Movie
Abby Hepworth for PureWowThe 13 Best Cashmere Sweaters to Buy in 2025, According to Experts and Editors
The 12 Best Warm Winter Boots to Keep You Toasty in Extreme Cold, Vetted by Editors and Reviewers
Quince vs. Naadam: We Review Which Under $100 Cashmere Sweater Is Best
These Shoes are My Secret to Easy & Comfortable Air Travel
COOL WEATHER TRENDS
The latest looks we're surfacing from street style here and abroad
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Editors and Experts
Deena
Campbell
Fashion and Beauty Director-at-Large
Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.
Abby
Hepworth
Editor
Stephanie
Maida
Senior Commerce Editor
Natalie
LaBarbera
Associate Commerce Editor
Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Courtney
Mason
Editorial Assistant
Original photos by editors
fashion / Dana Dickey
The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors
With original photos and wear-tested fit tips
