I Thought These 24 Amazon Fashion Finds Were Designer Pieces at First Glance—and Many Are on Sale for Prime Day

These wide-leg pants look similar to PureWow readers’ favorite Colette pants from Anthropologie—but cost nearly $100 less. They’re made from a stretchy viscose and polyamide blend fabric, which one reviewer said feels lightweight and “good for humid commutes.” Plus, the style is versatile enough to wear to work or dress down for the weekend.

The Coach Brooklyn bag has been all over New York. One glance and it's easy to see why. The tote is roomy and functions as a work bag but feels trendy enough to take to dinner. It's also playing into the slouchy Y2K aesthetic going around right now. This vegan leather alternative nails the shape but is under $30, and it comes in fun colors like seafoam green and merlot red.

As soon as I saw this dress, it reminded me of something I would see on the rack at Reformation, and considering its price, I couldn’t pass it up. It has stretchy smocking at the back to add comfort and help customize its fit, and it’s fully lined so even if you opt for a light-colored pattern, it won’t be too sheer. “The smocked back makes the fit extremely comfortable for all day wear. An added bonus—it has pockets! This dress will be a summer staple for me,” wrote one reviewer who bought it in two colors.

Those classic clover necklaces from Van Cleef & Arpels have adorned the necks of royals and influencers alike. While the real thing can cost you more than $2,000, this lnecklace is less than $20 and fits in with the whole tenniscore vibe. It comes in 10 color options, but fair warning: It's not meant for daily wear, as the gold plating may fade over time.

Rugby shirts have been trending all year, and some styles can cost upwards of $150. This summer-ready short-sleeve style is under $30.

Tons of athleisure brands like Alo, lululemon and more have been putting out contrast-hem designs lately, and if you want to get in on the trend for less, pick up this cropped workout top while it’s less than $30. One recent shopper raved that it “looks expensive and fits so well,” so don’t hesitate to add it to your cart in (at least) one of the 10 available color combos.

Everywhere I turn in New York, I spot a pair of loafers. Some are chunky platforms. Others are sleek pennies. Of course, one of the most iconic pairs is Gucci's horsebit loafers, which retail for a cool $1,090. For less than $40, you can snag these comfy lookalikes in several neutral colors.

If you want something aligned with your preppy style but lack the trust fund to dress the part, I suggest adding this pleated tank to your cart right away. It comes in 21 pretty colors and patterns, and is made from a soft, breathable cotton and modal blend fabric that’s perfect for the hot summer weather. One shopper who recently picked it up said: “The fabric is lightweight yet substantial and soft and it drapes nicely. The details are adorable.”

Chanel's iconic lambskin quilted bag has seen some serious price hikes. Until the day I can afford that investment, I'm eyeing a similarly timeless silhouette. This version comes in 19 colors, like pink, lavender, coral and green, in addition to classic black. The strap is interwoven with a a gold chain, and the interior has three pockets.

If you love the offbeat look of Maison Margiela's Tabi flats, these are a great alternative and are on sale for under $60 (versus the designer’s $1,050 design). There's a wide swath of colors to choose from, including animal prints and crinkled silver, and they come in half sizes.

Rag & Bone’s sweatpant jeans are viral for good reason—they’re just as soft and comfy as your regular loungewear but can totally pass as standard denim. This stretchy version gets you the same look and feel for a fraction of the cost, and some shoppers say they like them even more than their high-end pairs. “I can honestly say that while my closet is filled with brand name jeans like Hudson, Joe’s Jeans and Paige, these purchased on Amazon are my favorite pair,” wrote one reviewer.

If you told me these earrings were from Mejuri, I would have no problem believing it. But this pair from Pavoi costs less than $15, so if you want to pick them up in more than one size or metal (they come in yellow, white and rose gold colors), you easily can without breaking the bank. They’re made with sterling silver posts and are hypoallergenic, nickel-safe, lead-safe and cadmium-compliant, so even if you have sensitive skin, you can feel good about adding these to your jewelry collection.

These sunglasses remind me of the Céline Triomphe pair Poppy wears in People We Meet on Vacation, but are under $20 instead of over $500. You can choose your frame, with options like classic white, black and tortoiseshell, and some even come as two-packs.

When I spotted this swimsuit, which comes complete with a matching sarong, its print immediately reminded me of something I would see from Farm Rio. One buyer said that their “husband said it looks expensive,” while another wrote, “The bathing suit and cover up look like money. The pattern is so elegant, and it camouflages the tummy area perfectly.” It comes in plenty of other patterns, too, if bold florals aren’t your thing. No matter which you choose, you’re bound to receive tons of compliments on your next beach trip.

The ideal size for everyday adventures, this sleek crossbody will have everyone thinking you're sporting Longchamp like a Parisian. It has just enough room for your phone, card case, sunglasses and lip balm, with everything nicely secured in a zippered compartment. It comes with a crossbody strap and a matching top handle, and reviewers say the faux-leather material looks and feels super luxurious IRL.

I’ve been seeing the Ganni buckle ballerinas almost everywhere I turn (and now I’m sure you will too), so I’m really excited to find an affordable pair of flats that have a similarly trendy aesthetic. They’re crafted from a soft yet durable vegan leather that’ll hold up well while you parade around town on weekends, and they’ll photograph like a dream with their eyelet-adorned, chunky buckle straps. The slingback is another nice detail to help them stay secure on your feet.

Upon first glance, I totally understand how this cuff bracelet is a best seller at Amazon. It’s ultra-luxe, it’s elegant and it looks a lot like the Cartier LOVE bracelet with its sparkling gems and gold-plated design. According to some buyers, the clasp may be tricky to figure out, though others had no issues. “This is very pretty and easy to put on and take off…just push and click together [and] boom you’re done,” says one reviewer. “I get lots of compliments and don’t feel guilty about breaking the bank if I lose it. [Plus, it’s] excellent quality and [there’s] no discoloration.”

If you’re getting either major Meghan Markle or Celine vibes from this black and white striped Amazon sweater, then you’re on the right track. So do yourself a favor and snatch up this cardigan for your French capsule wardrobe. The relaxed-but-tailored fit is perfect for throwing on over a tank when it gets cool on summer nights, and the versatile silhouette pairs well with most things in your closet: jeans, leggings, skirts and even dresses. I adore the chunky gold buttons—they add flair and fashion, making it look much more expensive than it really is.

I had to do a double take when I came across this bag, because it looks strikingly similar to this tote from Meghan Markle-approved brand, Cuyana. While that one will run you upwards of $350, this design from Amazon Essentials is marked down to less than $30—and reviewers say it’s definitely worth the buy. “Roomy, keeps its shape and is a great travel item,” said one shopper, while another called out that they appreciate its structure and “you can pack a lot in this bag.”

Listen, I love my lululemon leggings and their buttery-soft, form-flattering material. That being said, if you’re hoping to get your hands on a more affordable pair that has that same oh-so-soft feel, this option happens to be under $25. You’ll love how the four-way stretch adapts to your every move during yoga, and buyers say that the seamless waistband is super soft and won’t dig in. One thing to note: These leggings are prone to pilling, per buyers, but the more than 33,000 5-star ratings on Amazon convince me that they’re still worth it.

I’ve made it my life’s mission to copy my mother’s jewelry collection. Until I save up to purchase her beloved David Yurman cuff bracelet that I’ve been eyeing, this antique-looking accessory will do. It’s made from 100 percent allergy-free materials, and according to shoppers, it feels lightweight and high-quality. “The quality and weight of the metals used are impressive, making it feel like a luxurious piece of jewelry…[I] can’t recommend it enough,” wrote one.

I did some digging and was able to find a pair of party-ready heels that look so similar to Jimmy Choo. They’re so pretty and such a statement if you have an event coming up, and while the Jimmy Choo version is $1,195, but these are under $75. You can even dress them down with a pair of straight-leg jeans and a crisp poplin blouse.

This JW Pei bag (a brand Selena Gomez and Anne Hathaway have both been spotted toting, BTW) looks *so* similar to Polène’s Numéro Dix bag, but it saves you more than $500. It comes in seven different colors, including this beautiful burgundy and classics like brown and black. Plus, it has a fully zippered top, so nothing you put inside it will be at risk of spilling out.

I can’t help but appreciate the similarities between these budget-friendly Steve Madden sandals and the unforgettable Hermès slides they take after. Plus, with a cutout strap and contemporary look, they’ll add a luxe touch to any warm-weather OOTD you think up this summer. My only qualm: They can be a touch stiff, so it may take some time to break them in and get the leather to loosen up.