I Spy a Secret Tula Sale at Ulta, so It's the Best Time to Stock Up on These 5 Products Our Editors Love

Maida says this is her second-favorite pick-me-up to get prepped for Zoom meetings in the morning (you know, after a cold brew), and it's not just because it literally has a dose of caffeine. The creamy stick formula—which also contains probiotic extracts and hydrating hyaluronic acid—is the main attraction, especially since it soothes and cools tired eyes and may even reduce the look of fine lines in the area. But if you ask her, the real magic is in the eye balm's cooling effect, which also helps you feel more awake. "I’d compare it to the tingling sensation you get after using an ice roller on your face—refreshing but not overpowering," she explains. Sounds like something you need in your life? You know what to do.

Straight from PureWow's Affiliate Strategy Director Pamela Masin, there's much to love about this blurring primer. "I found it on TikTok, and it really does live up to the hype. It's tinted, so it helps even out your skin tone while also being super hydrating. I wear it alone when I'm looking for just a hint of coverage, or under makeup to prevent stubborn flaky patches," she says. The formula features ingredients like licorice, chia seeds, rosemary and chamomile to help even your complexion over time while providing "a lit-from-within glow," per the brand. Plus, you can choose from four tints or opt for a non-tinted version to match your skin to a T.

True to its name, this is a cult-favorite cleanser that has found a big fan in PureWow's own Beauty and Cultures Editor Chelsea Candelario, who says it's one of her OGs. No, seriously, she told me she's been using it for years and even got her mom hooked on it. Needless to say, it's not your ordinary face cleanser—it's formulated with some of the best skin-loving ingredients (from turmeric to probiotic extracts), which is why it can do more than just rid your skin of dirt, impurities and makeup. Plus, as Candelario says, "It's great for sensitive skin and cleanses without stripping away my natural oils. The scent is a bit strong but a fave in my collection." Sounds like it has major potential to become your new fave, so you better stock up while you can!

In the market for a day and night cream in one? This pick also comes highly recommended by Candelario, who loves how gentle it feels on her skin. "It [has] such a creamy texture that spreads nicely on my face," she explains. BTW, it has a rock star blend of squalane and peptides, so it's no wonder it moisturizes like a pro while remaining lightweight and non-greasy. The best part is it actually provides all-day hydration, and reviewers confirm that it leaves their complexions looking glowy and more even-toned. So, really, what's not to love?