As a beauty editor, I spend a lot of time clocking the small shifts before they turn into full-blown beauty trends. It might be a makeup artist using the same technique on different clients, or a hairstylist quietly steering people away from something that used to be everywhere. Lately, those little signals have been adding up, and they all point in the same direction.
In short, haircuts are designed to look fuller and healthier. Makeup is leaning into techniques that enhance bone structure and skin rather than covering everything up. Even color is being used more thoughtfully, with finishes that feel wearable in real life, not just under studio lights. Ahead, we’re breaking down the beauty trends you’re about to see everywhere in 2026, plus the expert insights that explain why these looks are sticking around and how to make them work for you.















