I’m a Beauty Editor—These Are the 4 Trends Defining 2026

Expert-backed hair and makeup shifts you’ll start seeing everywhere

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2026-beauty-trends: sydney sweeney at the premiere of 'the housemaid'
Xavier Collin/Image Press Agency/Shutterstock

As a beauty editor, I spend a lot of time clocking the small shifts before they turn into full-blown beauty trends. It might be a makeup artist using the same technique on different clients, or a hairstylist quietly steering people away from something that used to be everywhere. Lately, those little signals have been adding up, and they all point in the same direction. 

In short, haircuts are designed to look fuller and healthier. Makeup is leaning into techniques that enhance bone structure and skin rather than covering everything up. Even color is being used more thoughtfully, with finishes that feel wearable in real life, not just under studio lights. Ahead, we’re breaking down the beauty trends you’re about to see everywhere in 2026, plus the expert insights that explain why these looks are sticking around and how to make them work for you.

Meet The Experts

Jay Small is a sought-after hair stylist and trichologist in Los Angeles with over 22 years experience, whose clients consist of high profile business and creative leaders. He trained as an apprentice to the owner of Paul Mitchell and worked globally in education and product development for John Paul Mitchell Systems. Jay is incredibly passionate about the creative process both in terms of styling hair as well as developing effective products. He is the co-founder of Arey

Christian Briceno is a celebrity makeup artist and studied at The Art Students League, where he learned about beauty and fashion makeup. His work has been featured in fashion shows such as Jean Paul Gaultier, Carolina Herrera and Chanel. His previous clients include Alicia Silverstone, Laura Donnelly and Debi Mazar.

2026-beauty-trends: ice spice
Marijo Cobretti/Shutterstock

1. Box Bob

Is 2026 the year we say goodbye to over-layering? We’re already seeing this shape everywhere, from Florence Pugh’s sharp, jaw-length cuts to Zendaya’s recent blunt bobs styled with minimal feathering. If you want your hair to look thicker, excessive layers can actually work against you. “The trend is shifting toward blunt-ish silhouettes: strong at the perimeter, but softened with movement where it matters,” says Jay Small, celebrity hairstylist and co-founder of Arey. To get the box bob, keep the back clean and blunt, and the front face-framing.

2026-beauty-trends-tone-on-tone-makeup
Xavier Collin/Image Press Agency/Shutterstock

2. Tone-on-Tone Makeup

Nothing elevates a look like a monochrome moment, using the same shade across eyes, cheeks and lips making everything feel pulled together. NYFW Spring/Summer 2026 leaned heavily into soft, everyday tonal makeup at Collina Strada and Kim Shui, and the trend will be even bigger in months to come. 

“The key is switching up the texture, so the face doesn’t go flat,” says celebrity makeup artist Christian Briceno. “I’ll do a matte eye, cream blush and a glossy lip, all in rose or terracotta. You don’t have to think too hard; it just works. It’s fast, chic, and universally flattering.”

2026-beauty-trends: jenna ortega
Xavier Collin/Image Press Agency/Shutterstock

3. Latte Makeup

Latte makeup is one of the most flattering looks; it's all about using browns and warm neutral shades to create a tasteful story. This warm-neutral approach has been quietly taking over, with stars like Jennifer Lopez, Sofia Richie Grainge and Rosie Huntington-Whiteley consistently opting for bronzed, tonal looks. 

“For harmony and soft cohesion, look for tones that warm the complexion without looking muddy or orange,” says Briceno. This trend is modern and expensive-looking all at once, especially when you balance matte warmth on the eyes with a creamy, plush cheek and a slightly blurred, bronzy lip. To get the look, Briceno suggests pairing Charlotte Tilbury Filmstar Bronze & Glow with Mineral Fusion Liquid Foundation for a soft-matte finish that anchors the entire look.

2026-beauty-trends: sydney sweeney at the premiere of 'the housemaid'
Xavier Collin/Image Press Agency/Shutterstock

4. Draped Blush 

“Draped blush is a technique I keep seeing coming back,” says Briceno. “This time, it rewrites the use of color in a modern way. It's so flattering in person and even better on camera; it doesn't just look naturally flushed; it looks sculpted.” Celebrities like Hailey Bieber and Zendaya have leaned into this lifted flush recently, and the technique was a go-to at the PatBo Spring runway show. 

For this lifted technique, Briceno mixes textures. He starts with a cream base for saturation, followed by a soft powder blush to set everything in place without compromising the skin's natural texture. For multi-taskers, he loves Mineral Fusion 3-in-1 Color Sick and Patrick Ta Major Headlines Double-Take Creme & Powder Blush Duo.


Deena Headshot

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness