Martha Stewart’s Rose-Gold Bob & the Rise of the Boomer “Art Mom”

Age in full color

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At 85 years old, Martha Stewart has done something that women are routinely discouraged from doing as they get older: She dyed her hair pink.

Ok, technically it’s rose gold. And technically, when celebrity hairstylist Chris Appleton is responsible, it’s more like an expensive-looking strawberry champagne. But still. Stewart traded the blonde bob she’s worn in some variation for decades for a glossy, rosy shade, and I have only one complaint: Why don’t more women over 50 do this?

Women in their 20s, 30s and sometimes 40s get lavender streaks, cherry-red bobs, bleached eyebrows, etc. But once a woman reaches a certain age, the beauty conversation becomes suspiciously practical. Which haircut makes you look younger? Which shade best covers gray? Are highlights softening enough around the face?

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Martha’s rose-gold bob rejects all of that. Appleton lightened and toned her signature blonde into a temporary rose-gold shade, and instead of looking like she’s trying to be younger, she looks like herself just having fun. Which also made me think, is she an “art mom?”

You know an art mom, or maybe you are an art mom. She wears enormous glasses. She has many thoughts on ceramics. She might have a silver bob, but she might also have a streak of cobalt blue running through it because she saw the color on a vase in Santa Fe and thought, Why the hell not? Art moms truly get that getting older doesn’t mean your taste has to decrease.

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Admedia Photo/Shutterstock

Other notable Art Moms include Helen Mirren, who has turned her silver hair ocean blue, pink and just about every shade in between for the red carpet. And Cyndi Lauper, who has spent decades cycling through pink, blue, purple and practically every color in the Crayola box. Heck, even Jane Fonda has worn icy silver.

But the look isn’t reserved simply for celebrities. I firmly believe it’s great for the non-famous among us. After all, if you’ve spent decades figuring out what you like, why would you start dressing and grooming yourself according to a shrinking list of things deemed appropriate? By 60, 70 or 85, you’ve earned the right to know that a purple streak is just a purple streak. You don’t need to construct an entirely new identity around it. You can dye your hair pink on Tuesday and go prune the hydrangeas on Wednesday. That’s the art mom life I want for all of us.

Now, I’m not suggesting everyone run out and dye their hair bubblegum pink. I mean, bold is relative, so do you. But, maybe it’s a burgundy gloss or finally getting the platinum pixie you’ve been saving on Pinterest for ten years. So yes, Martha Stewart has rose-gold hair at 85. And rather than asking whether the color makes her look younger, I’d like to retire that question altogether. It makes her look interesting.

Afterall, don’t we plan to age in color?


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Deena Campbell

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness