Pantone Says the Color of 2020 Is—Drumroll, Please—Classic Blue

From millennial pink to chili pepper red, color popularity comes and goes each passing year. But what will 2020 bring? Well, the Pantone Color Institute just selected their Color of the Year and it’s surprisingly basic.

Laurie Pressman, vice president of the Pantone Color Institute, announced earlier this week that Classic Blue, a hue akin to the sky at dusk, is the color of 2020. So, what does that mean for your wardrobe? We spoke with Ryen Anderson, Stitch Fix’s color expert, for some insight.

“After reviewing several years’ worth of Stitch Fix color data, I found some interesting patterns in clients’ color preferences. Particularly noteworthy is that the Pantone Color of the Year tends to have a big spike in style scores and sales about nine to 12 months before the color is even released.”

Yep, Anderson and his team saw this coming and have “seen style scores for colors like marine, cobalt, deep teal, and true-blue rise over the last year.”

The good news is that there’s probably a good amount of the new Pantone color in your closet. And if not, it’s pretty easy to incorporate into your wardrobe, no matter what your style is.

Anderson explained that the new Pantone color is “easy for both men and women to wear. Men consistently gravitate towards shades of blue because it’s a classic choice that pairs well with denim, khaki, black, or white, making it a closet workhorse. For women, this color is a subtle statement; she’ll feel unique without having to wear the loudest color in the room. It’s fashion-forward, bold, confident, and highly versatile. That’s a lot to pack into one color!"

We definitely agree there, Anderson. In the words of Eiffel 65, we’re “blue da ba dee da ba daa.”

BREAKING Pantone's Color of the Year for 2019 Is...

Lex Goodman

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.
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