Product lovers, drop everything: The highly ’Grammable (and affordable) cult favorite ColourPop Cosmetics is launching its first-ever foundation.
The best part? It’s coming in 42 shades, evenly distributed across six categories: fair, light, medium, dark, medium-dark and deep-dark. FYI, that’s even more than Fenty, Flesh and the new Dior Backstage…but who’s counting. (We are.)
According to the brand, the No Filter Foundation is full-coverage yet lightweight, with a long-wearing formula and a natural matte finish. Oh, and it’s only $12. Really. It’s launching with two additional newbies—No Filter Sheer Pressed Powder and No Filter Loose Setting Powder—that will sell for $9 each.
The new collection will launch exclusively on the brand’s website on June 14 at 10 a.m. Ready thy Instagram feeds.