Ice cream. Pizza. Rosé. The list of NYC’s hyper-specific, millennial-baiting food funhouses keeps growing, and the latest to join their ranks opts for a particularly sweet throwback theme: Meet Candytopia, a real-life Candy Land that opens its sugar-dusted doors in Manhattan on August 15.
The immersive experience previously launched in Santa Monica, California, drawing both sold-out crowds and a fair share of celebrity fans. Created by a team that includes Jackie Sorkin, “global candy artist to the stars” (um, how do we get that job?), the midtown space at Penn Plaza will feature a dozen rooms decked out in candy-inspired installations.
While the exact details are still under wrap(per)s, the most popular features from the Santa Monica iteration are expected to return, like recreations of famous works of art made entirely out of sweets, a “chandelier room” and—as is de rigueur for such things—a novelty pool you can jump into (this one’s filled with marshmallows). Oh, and lest you think your teeth would be spared, expect various gummies, chocolates, sour treats and other confections throughout the experience.
Tickets go on sale to the public July 19, though if you sign up for email you can get in on the first release. In the meantime, we’ll be figuring out a strategy for Instagramming with sticky fingers.