Rihanna Shows Off Her Baby Bump in New Savage X Fenty Campaign Photos

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It's no wonder Rihanna has reached billionaire status: The soon-to-be second-time mom is always hard at work, work, work, work, work. In a new photoshoot celebrating 5 years of her lingerie brand, Savage X Fenty, the “Umbrella” singer posed in an underwear set, showing off her baby bump in the process.

“It’s giving…call HR!!” Rihanna joked in her caption, along with a hashtag that said, “#5yearsofSAVAGEX.”

The slideshow sees the Barbadian native standing in front of a copy machine, wearing the Flocked Logo Bralette ($25) in Black Caviar, along with a pair of the Savage X Boxer Briefs ($15) in the same color. In the first two photos, papers are seen flying all around her, and then the following pics see RiRi's hair blowing in the wind.

Rihanna launched her Savage X Fenty line on May 11, 2018. This was less than a year after she debuted her Fenty Beauty line in September 2017, which was lauded for its inclusivity across skin tones. She also launched a Fenty fashion house, which was closed in 2021.

Back in February, Rihanna was the halftime show performer for Super Bowl LVII. During the medley of her greatest hits, the singer rubbed her belly, revealing that she was pregnant with her second child. Later that night, one of her reps confirmed the pregnancy to The Hollywood Reporter.

This is the second child between the hitmaker and her boyfriend Rakim Athelaston Mayers (aka A$AP Rocky). The two welcomed their first child, a baby boy named RZA Athelston Mayers, in May 2022. Since then, Rihanna has given various glimpses of the toddler on her social media accounts.

Rihanna was already the queen of maternity fashion, and now she's the queen of maternity underwear too.

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Associate Editor, News and Entertainment

Joel is the former Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a...