PureWow: Entertainment, Beauty, Food, Fashion, Family & Home

Dasha Burobina for PureWow

fashion / Stephanie Meraz

Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025

Plus, preppy pieces to shop

Spring Trends

We're getting ready for spring with our favorite trending moments across fashion, beauty and more

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Style

Food

Meet Our Team

Jillian
Quint

Candace
Davison

Philip
Mutz

Paula Boudes

family / Rachel Bowie

The 65 Best Mother’s Day Gifts for Every Type of Mom

Don't forget to tell her you love her, too

Family

Wellness

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Vanessa Rissetto, MS, RD, CDN

Janet Bayramyan, LSCW

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

The Latest

PureWow

Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025

Editors' Picks

A Dating Expert Says This Is the 1 Thing Not to Do After Being Ghosted

Is Butt Skincare the New Red Light Therapy?

Gen Z Is Ditching Millennials' Favorite Workout Wear—Here's What They're Buying Instead

Clinique Is Cool Again. Here’s What I’m Buying

14 Substitutes for Eggs That Totally Work (Because They’re Expensive Right Now)

Petite Women Tell How They Wear Oversized Clothing—Tips, Tricks and What to Buy

Beauty Editor Here: This Is the One Nail Trend I’m Officially Done With

Spring Trends

The Instagram Explore Page Has Spoken: These Are the Top 10 Kitchen Trends of 2025

TikTok Is Calling Out these 5 Outdated Fashion Rules (and I Couldn’t Agree More)

The Only 6 Spring Handbag Trends You Need to Know for 2025

I’m Calling It: These Are the 4 Prints That’ll Be Everywhere This Spring

The Top 6 Spring Shoe Trends You Need in 2025, from Court Sneakers to Mary Jane Flats

Mark My Words: *This* Will Be the Unexpected Color Combo to Wear This Spring

Most Popular

I Just Explained the “Red Car Theory” To My Guy Friends—and They All Agreed It’s Why They’re Chronically Single

Mark My Words: This ’90s Hairstyle Is Going to Rule 2025

The 3 Best Shoes for Walking All Day, According to a Person With Flat Feet and a 10,000-Step-Per-Day Regimen

The 83 Best Family Movies of All Time

5 Do’s and 2 Don’ts for Wearing a Midi Skirt as a Petite

Style

Wayfair Way Day Is *Stacked* with Outdoor Furniture Deals, So You Can Upgrade Your Yard for Way Less

Hey, Sleeping Beauty: These Wayfair Way Day Mattress Deals Are Truly What Dreams Are Made Of

Wayfair Way Day 2025 Is Here! Shop the 50 Best Deals on Furniture, Decor and More for the Ultimate Spring Home Haul

ATTN Readers: The Kindle Colorsoft, Along with Tons of Popular Books, Are on Major Sale at Amazon

Food

The 12 Most Popular Jimmy John’s Sandwiches, Ranked and Reviewed by a Food Editor

48 Mother’s Day Lunch Ideas to Celebrate Your Mom, from Fancy Salads to Savory Tarts

Here’s Why I Add Cola to My Morning Coffee (and You Should, Too)

54 Memorial Day Desserts That Aren’t Just Flag Cake

Meet Our Team

JillianQuint

Editor-in-Chief

CandaceDavison

VP of editorial content

PhilipMutz

VP, News and Entertainment

The 65 Best Mother’s Day Gifts for Every Type of Mom

Family

The 20 Best TV Shows for 9 to 12 Year Olds (Because Your Tween Needs Some Quality Content)

I've Traveled the World with a 16-Month-Old & Here's My Honest Review of the Bugaboo Butterfly Travel Stroller

9 Treat-Yourself Mother’s Day Picks for YOU (and Not One of Them's a Mug)

The Best Kids Rain Jackets, Vetted by Parents

Wellness

What to Say to a Friend After a Fight, According to a Therapist

A Dating Expert Says This Is the 1 Thing Not to Do After Being Ghosted

My New Year's Resolution Was to Stop Cheating on My Boyfriend—Here's How It's Going

What Is Somatic Yoga (& Can It Help You Overcome Trauma)?

Meet Our Experts

Dr. Mindy Goldman, MD, OB/GYN

Medical Expert

Vanessa Rissetto, MS, RD, CDN

Registered Dietician Nutritionist

Janet Bayramyan, LSCW

Licensed Clinical Social Worker

Dr. Ann-Louise T. Lockhart, PsyD, ABPP

Freelance PureWow Editor

The Latest

Netflix’s #1 Show Reminds Me So Much of “Friday Night Lights” and It’s So Binge-Worthy

The 20 Best TV Shows for 9 to 12 Year Olds (Because Your Tween Needs Some Quality Content)

Clean Hair Care That Actually Works? Say Hello to Raw Sugar

This True-Crime Thriller Is Full of Twists and Turns That Left Me Guessing the Whole Time

The 12 Most Popular Jimmy John’s Sandwiches, Ranked and Reviewed by a Food Editor

Kensington Palace Releases Striking Portrait of Duchess Sophie Standing Alone

Dreams Do Come True: Beyoncé and Ulta Beauty Are Partnering to Bring 'Cowboy Carter' to Your Nearest Ulta

23 Stores Like Madewell for Stylish Wardrobe Essentials

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

This Away Trunk Was a Lifesaver for My Destination Wedding

I've Traveled the World with a 16-Month-Old & Here's My Honest Review of the Bugaboo Butterfly Travel Stroller

I'm 5’2”—Can I Pull Off Polka Dots (1 of Spring’s Hottest Trends)?

Facial Cupping Is Back—But Dermatologists Are Begging You to Stop Making These Mistakes

I Adore Ana Luisa Jewelry—So I Definitely Won't Be Missing the Brand's Blingy Mother's Day Sale

9 Treat-Yourself Mother’s Day Picks for YOU (and Not One of Them's a Mug)

This Rare Anthropologie Sale Has PureWow Readers' Favorite Dress (and *So* Much More) for Up to 30% Off

15 Shows and Movies to Watch This Weekend, Recommended by Our Editors

Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025

65 College Graduation Gift Ideas for the Class of 2025

Mark My Words: This Will Be the Unexpected Color Combo to Wear This Spring

Wayfair Way Day Is Stacked with Outdoor Furniture Deals, So You Can Upgrade Your Yard for Way Less

Jillian
Quint

Candace
Davison

Philip
Mutz

This Rare Anthropologie Sale Has PureWow Readers' Favorite Dress (and So Much More) for Up to 30% Off