When it comes to things I take entirely too seriously—far more so than any rational person should—chocolate chip cookies are near the top of my list. It’s my go-to dessert, snack or keto-unfriendly breakfast, served alongside a half-gallon of cold brew. I’ve planned entire vacations around noteworthy bakeries; I’ve tested so many cookie recipes I dare say I’m getting close to Malcolm Gladwell’s 10,000-hour rule of mastery (at least I hope). I understand this obsession is unhealthy, but it’s also put me in possession of a very particular set of skills that make me distinctly qualified for PureWow100’s latest test: store-bought chocolate chip cookie dough.
What’s the Best Store-Bought Chocolate Chip Cookie Dough? I've Tested 20 Brands to Bring You the Top 6
Whether you're into chewy, gooey or crisp cookies
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Updated Dec 17, 2025
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Candace Davison
What Makes a Great Chocolate Chip Cookie?
Rating the flavor of a cookie comes down to a few key factors:
- Texture (crisp edges and a chewy center? Yes, please)
- Caramelization (If the dough tastes like a sugar cookie, it’s gotta go)
- The chocolate-chip-to-dough ratio (more is always better)
- The quality of the chocolate (gritty chocolate has no place here)
- The sweetness level (it should be rich, not sugary)
While I’m all for baking chocolate chip cookies from scratch, sometimes you just need to cut yourself some slack and take a shortcut, courtesy of the grocery store’s refrigerated section. I’ve tried a ton of pre-made dough over the years—from mixes to tubes of dough to break-and-bake bars—but these nine have been the most noteworthy.
How I Tested Store-Bought Chocolate Chip Cookie Doughs & Mixes
CANDACE DAVISON
I baked at least five cookies from each brand, all on the same brand of nonstick baking sheets (making sure the sheets were room temperature between batches). I followed each package’s instructions exactly, letting the cookies cool for two minutes before placing them on wire racks, unless otherwise noted. From there, taste tests ensued, a gallon of milk was depleted and mild stomachaches were had by all.
Each year, the top contenders are revisited and new brands and baked and considered. For 2025, seven new mixes and break-and-bake doughs were tested—only three made the final list.
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.
The Best Store-Bought Chocolate Chip Cookie Doughs & Mixes
Best Overall Chocolate Chip Cookie Dough Mix
1. Jacques' Famous Chocolate Chip Cookie Mix
jacques torres
- Value: 18/20
- Quality: 20/20
- Ease of Instructions: 19/20
- Taste: 20/20
- Chocolate-to-Dough Ratio: 20/20
Total: 97/100
OK, Jacques Torres, you win. This cookie mix is not cheap—but the quality truly shows. If you want a show-stopping cookie that's chewy, with crisp edges and ribbons of dark chocolate striating every bite, this is it. Torres makes you work more than the average store-bought dough, calling for whipping two eggs before stirring in two sticks of butter and folding in the mix, but the effort is well worth it. It makes for the kind of perfectly caramelized cookie people beg you to make again and again; it's your call whether you 'fess up that they're only semi-homemade.
2. Toll House Chocolate Chip Lovers Cookie Dough
Best Break-and-Bake Chocolate Chip Cookie Dough
- Value: 20/20
- Quality: 19/20
- Ease of Instructions: 19/20
- Taste: 19/20
- Chocolate-to-Dough Ratio: 18/20
TOTAL: 95/100
How do you improve upon a classic? More chocolate, always. Toll House Chocolate Chip Lovers Cookie Dough ensures every bite is studded with chocolate (something many other break-and-bake varieties were lacking). The treats are bigger than the classic break and bakes, but the dough is every bit as brown sugar-laced and pillowy. It's an affordable pick that tastes homemade and is pretty much guaranteed to be a crowd-pleaser.
Cravings/Candace Davison
3. Cravings by Chrissy Teigen The Perfect Chocolate Chunk Cookie Mix
Best Chocolate Chunk Cookie Dough
- Value: 19/20
- Quality: 18/20
- Ease of Instructions: 19/20
- Taste: 19/20
- Chocolate-to-Dough Ratio: 19/20
TOTAL: 94/100
It’s a bold claim to declare your cookie mix “perfect,” but dammit, Christine Teigen, these cookies come pretty freakin’ close. They require more effort than any other dough on this list—in addition to mixing in your own egg and butter, they need to be chilled for two hours before baking—but the end result is wickedly craveable. The dough is deeply caramelized and slightly salty, with ribbons of chocolate throughout. Each cookie gets a slightly crinkled, chewy exterior like the famous pan-banging treats of 2020, yet they’re relatively gooey inside.
5. Magnolia Table Cookie
Most Homemade-Tasting Cookie Mix
- Value: 17/20
- Quality: 19/20
- Ease of Instructions: 20/20
- Taste: 18/20
- Chocolate-to-Dough Ratio: 18/20
TOTAL: 92/100
Joanna Gaines surprised me with her classic chocolate chip cookie recipe, and it's been a go-to for me for years, thanks to its strong brown sugar flavor and chewy-meets-gooey combination. It's also remarkably low-fuss (no chilling for hours or other special techniques), so I wondered whether it could be worth skipping her recipe and buying her pre-made dough instead.
If you're short on time, absolutely. The dough comes pre-portioned and frozen, ready to go right out of the box and tastes just like if you made her treats from scratch—or hopped on a plane to Waco to try them at the Silos. They're a dense, brown-sugary-yet-buttery cookie, with a gooey core and crisp edges.
4. My Better Batch Chocolate Chunk Cookie Mix
Best Chewy Chocolate Chip Cookie
- Value: 19/20
- Quality: 19/20
- Ease of Instructions: 19/20
- Taste: 17/20
- Chocolate-to-Dough Ratio: 17/20
TOTAL: 91/100
If you're looking for that crackly, homemade touch but you're short on time—or you're not the from-scratch baking type—My Better Batch is going to be your go-to. It's a shortcut that doesn't cut corners, achieving that just-like-mom's texture via wheat flour. It's lighter on the caramelization, letting the vanilla notes shine through.
6. Sweet Loren’s Chocolate Chip Cookie Dough
Best Gluten-Free Chocolate Chip Cookie Dough
- Value: 18/20
- Quality: 20/20
- Ease of Instructions: 20/20
- Taste: 16/20
- Chocolate-to-Dough Ratio: 13/20
TOTAL: 87/100
Gluten-free cookie dough has a reputation for being gritty, mealy…and so dry it makes you reach for a glass of water the second you take a bite. Sweet Loren’s flips the table on those stereotypes with a cookie that’s hearty, yes, but far from sawdust-y. That’s all thanks to the brand’s g-free flour blend, a mix of potato starch and oat and tapioca flours. The ingredients are non-GMO, sustainably sourced and vegan, too. But even if you didn’t know any of those things, you’d be sold at first bite: These cookies have rich chocolate and caramel flavors, though they’re worth storing in an airtight container right away, as they tend to harden quickly. (P.S.—You can eat the dough unbaked, though admittedly, it has a sandy aftertaste.)
Frequently Asked Questions
What's the number one chocolate chip cookie dough brand?
Based on my current tests, Jacques Torres makes the best store-bought cookie mix. In terms of premade dough and overall affordability, I'd have to give it to Toll House. It's a title they should fight to hold down, given Ruth Graves Wakefield of the Toll House restaurant is credited with inventing the cookie! And after three years of pitting the brand against every other one on the market, I can say their lineup is consistently strong, with the Chocolate Chip Lovers variety the best of the collection.
What's better: Toll House or Pillsbury?
For overall flavor, I'd have to crown Toll House the best. However, if you like to sneak bites of cookie dough, choose Pillsbury—look for the tubes marked "safe to eat raw." Then try not to eat half the tube, leaving less than a dozen baked treats, as I tend to do.
How do you make chocolate chip cookie dough taste better?
If it's premade, refrigerated or frozen dough, your best bet is to thaw the dough, then add a mix-in, like stuffing it with a mini Reese's cup or stirring in crushed pretzels (for crunch). Alternatively, you can't go wrong topping it with a few extra chocolate chips and, once out of the oven, sprinkling a little flaky sea salt on top. That salty note will bring out the richness of the cocoa and add extra depth of flavor.
Another easy upgrade? Once baked, dip the bottoms of your cookies in melted chocolate and let cool and harden before serving. It instantly elevates your treats to gourmand status. Trust.
What cookie dough brands have you tested?
I have tried several varieties of cookie dough from brands big and small, including:
- Betty Crocker
- Chip City (which is no longer sold)
- Cravings by Chrissy Teigen
- Duncan Hines
- Home Dough
- Immaculate
- Jacques Torres
- Magnolia Table
- Milk Bar
- Miss Chocolate
- Miss Jones Baking Co.
- My Better Batch
- PB2 Pantry
- Pillsbury
- Puff Cookies
- Sweet Loren's
- Toll House
- Trader Joe's
- Walmart
- XO Baking Co.
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