Scan this QR Code to follow PureWow on Snapchat!
This Retro Diamond Cut Is the Engagement Ring Trend Du Jour
Courtesy of Etsy

Diamonds are forever, sure, but engagement ring trends are always evolving—and swinging back around, for that matter. Case in point: The asscher cut. 

This ripple-effect, square-shaped diamond was first introduced to the jewelry market in 1902. But it wasn't until the roaring, deco-tastic 1920s that it became the hot-ticket bling choice. And now, after falling out of favor for a casual century, they're back in high demand. Yup, according to Pinterest's 2018 Trends report, searches for asscher cut engagement rings are up 1,344 percent over last year. Whoa. 

We've come to think of this style as an unexpected twist on the ubiquitous Emerald cut: clean, luxe and—ironic, given it's backstory—rather modern. We like. 

Get the look: East West Gem Co. ($1,550)

RELATED: 8 Vintage Wedding Ring Trends That Are Having a Moment 

From Around The Web

The News—But Only the Fun Stuff—
Delivered Right to Your Inbox.
Get The Gist