British e-tailer ASOS has long been at the top of this particular editor’s list of favorite places to shop, but its latest move is making me fall in love all over again. Taking its name to heart (ASOS stands for As Seen On Screen), the fashion giant will now show all new products on multiple models in a range of sizes to help shoppers better imagine how the pieces might look on their own body. Genius.
Even more interesting might be the fact that ASOS didn’t make a formal announcement about the feature until after it was mentioned by a Twitter user and retweeted by multiple excited fans.
While still new to the site and the app, this is an inspiring step toward making body inclusivity a standard in the fashion industry. Now excuse us while we go stock up on all the spring dresses.