**At the time of this story, this account has not yet officially been verified by Twitter.**
Talk about a PR nightmare.
If you watched last night’s episode of This Is Us, you may have had the urge to throw your slow cooker out the window due to the revelation that Jack perished in a house fire brought on by—dun, dun, dun—a faulty Crock-Pot. *Gasp*
Can you hear that? That’s the sound of thousands of slow-roasting, big-batch-loving meal preppers sobbing themselves to sleep on an empty stomach. But, right in the knick of time, an account called @CrockPotCares showed up on Twitter, and we’re betting they’re set on making amends.
In response to one Twitter user, who said she “didn’t even think when I went to put the pork into the crockpot this morning. Then I cried. Damn you #CROCKPOT.” The handle tweeted “Hannah, We totally get it! Last night’s episode was, & we’re still not over it either! We want to assure you that we’re committed to safety & you can continue to use our products with confidence. We test our #CROCKPOT rigorously before they hit shelves. Pls DM us with any ??”
Even This Is Us writer and creator Dan Fogelman came to the brand’s rescue, tweeting, “Taking a moment to remind everyone that it was a 20 year old fictional crockpot with an already funky switch? Let’s not just lump all those lovely hardworking crockpots together.” The account was swift to reply to Fogelman, stating “is that you?! Thank you for the assist! We’re a pretty amazing brand (not biased of course). We’ll send you a Crock-Pot® Slow Cooker so you can test it yourself. #crockpotisinnocent”
Well played, Crock-Pot. Well played.