As much as PureWow editors pride ourselves on the rigorous researching, testing and reviewing we put behind every product we cover, we know that after they've passed our tests, all the items featured on our pages face an even greater challenge: gaining the approval of our ever-discerning audience. So we can't help but notice whenever there's a standout buy our community crowns its favorite, whether it's the most comfortable pair of sandals to stride in, a face cream that delivers serious results or a sofa that's truly worth the investment. Because we always want to bring our readers more of the things they actually love, we present the PureWow Readers' Favorite Awards, curated by—well—YOU!
Of the countless shopping recommendations we've shared over the past year, spanning the realms of fashion, beauty, home and beyond, we're spotlighting the 42 most-purchased products that you and other PureWow readers have flocked to more than any others. Sure, many of 'em have gone viral on TikTok, are beloved by celebrities or have gotten a stamp of approval from our editors. But it's the fact that you guys are obsessed with them that's a prime sign they're as good as it gets.
How We Chose the Winners
To determine the winners of the PureWow Readers' Favorite Awards, we looked at the past year of shopping data in our top commerce categories across the board, from skincare to homewares, and considered the products our readers have purchased again and again. We then narrowed our list down to items that are continuously in stock and presently available for purchase. Of those, the winners named for each category have had the highest number of sales per item through our affiliate channels, including across various retailers.
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