- Ease of Use: 19/20
- Efficacy: 19/20
- Comfort: 18/20
- Aesthetics: 19/20
- Value: 18/20
Total: 93/100
The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.
When it comes to beauty trends, the hottest thing right now is tech. No, not AI (well, kind of AI). But I’m talking about things like microcurrent devices, red light therapy masks and radiofrequency wands. And as someone who’s been on the beauty beat for years, I think that the next big thing coming for us in the near future is…lasers. Why? Because the results are seriously impressive. Of all the before and after pictures I’ve studied, I haven’t seen anything like this. So when I had the opportunity to test the NIRA Laser Pro ($649), I roped in a fellow PureWow editor and said, let’s do it. Here’s our review after months of testing, plus a dermatologist’s take on the at-home laser trend.







