Is the Color Wow Dream Coat Worth It? I Tested TikTok’s Viral Anti-Frizz Treatment (Psst: It’s on Sale for Cyber Monday!)

First and foremost, you may be wondering: Why is this product so popular? It’s a two-prong answer. On one hand, you have its first-of-its-kind, waterproof formula: “This superlight spray uses groundbreaking polymer technology to clamp down cuticles, compress, tighten and seal every single strand. Your hair literally becomes impermeable to humidity,” explains Dr. Joe Cincotta, the scientist behind the Dream Coat. The real magic of the spray, however, is that you can barely feel it on your hair, despite the fact that its effects last up to three to four washes. It’s also worth noting that it's a heat protectant, too, so you can use the Dream Coat (and only the Dream Coat) when you’re styling—a major bonus for anyone who colors their hair and puts a lot of heat on it (guilty).

Per the directions, I shampooed, conditioned and towel-dried my hair before dividing it into sections. While you’re then supposed to “spray liberally and evenly on damp (not wet) hair,” before you blow dry, I decided to give a few sprays as I went section by section. At first, I gave the bottom section one to three spritzes on each side and blow-dried. Had to admit: I wasn’t seeing much of that promised gloss. The flyaways were definitely less noticeable, but it didn’t leave my hair looking (or feeling) particularly "glassy."

So, for the next hair section, I decided to up the ante. For each section after that, I sprayed about five pumps from root to tip on each side before blow-drying. Immediately, I noticed a smoother texture and shine with almost *zero* frizz. Plus, not only did my hair feel like the embodiment of a silk scarf, but it also helped with reducing the poofiness my 'do was facing. The anti-humidity technology was a game changer compared to other products I’ve tried.

That said, my favorite part was the lightweight formula. I absolutely detest when my hair is left looking greasy—and despite how much product I used—my locks were left looking clean and feeling light as a feather. What’s more, when I woke up the next morning, my hair still looked like it was fresh after washing (and it stayed frizz-free, all second-day long).

Final Verdict

All in all, I’d say this is definitely worth the money. I’ve tried numerous anti-frizz products—some of them running upwards of $80—and none of them have produced effects close to the Dream Coat. However, you shouldn't expect it to instantly give you that Kardashian "glass hair." While my hair definitely felt smoother, it wasn’t as glossy as I’d hoped. Nevertheless, my main focus was to find a way to tame my frizz, and this guy passed the test with flying colors. Why not try it for yourself while it's available for a steal?