ComScore

The Sephora Spring Savings Event Is Back with Glamtastic Deals on Augustinus Bader, Dyson and More

Save up to 20 percent off sitewide

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

A design by Paula Boudes for PureWow featuring some of the best products up for grabs at the Sephora Spring Savings Event in 2025.
Sephora/Paula Boudes for PureWow

I've got beauty on the brain, and I blame the 2025 Sephora Spring Savings Event. The retailer's biggest sale of the season—featuring an up to 20 percent discount on almost everything—is too good to resist, especially if you're running low on the Augustinus Bader The Rich Cream (from $98; $78), Color Wow Dream Coat Supernatural Spray (from $12; $10) and Jo Malone London Orange Blossom Cologne (from $88; $70).

Sound like you? Then you should know that the massive Sephora sale, which is running from April 4 through April 14, is exclusive to Beauty Insider members—and exactly how much you can save (10, 15 or 20 percent) depends on your membership status. Not a Beauty Insider member? Good news: You can sign up now for free so you can shop on April 8 along with other Insider and VIB members. However, *Rouge members* (aka those who have spent $1,000 or more at the retailer within 365 days) can start saving on all things beauty, from makeup and skincare to hair products and fragrances right now! All you have to do is use coupon code SAVEMORE at checkout to unlock 20 percent off your cart full of beauty must-haves (which had better include the Meghan Markle-approved Summer Fridays Lip Butter Balm).

And, guys, there's *a lot* more buzzy beauty where that came from. So, I hope you're ready for a glamtastic shopping spree because I've rounded up 30 products that everyone—and I mean everyone—is dying to buy on sale (including yours truly). Have more questions about the Sephora Spring Savings Event? Head to the FAQ section at the bottom of this article for all the deets.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Whether you want a smooth blowout or a head full of cascading waves, this multi-styler from Dyson will get the job done and then some. (No, I'm not hyping it up—just read PureWow's former Beauty Director's review of the OG Airwrap.) The updated version has the same innovative Coanda airflow technology, which uses not one, but two jets of air to smooth out strands as it attracts and self-wraps your hair around the barrel. What's new though is the Intelligent heat control, which constantly measures airflow temperature, controlling the heating element to help prevent heat damage. And, yes, it still comes with six attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways *and* a volumizing brush to help you achieve a bouncy 'do. This limited-edition set also comes with a storage case and a filter cleaning brush, so it's all you need to pull off a quality blowout from home (or on vacation).

PureWow readers and editors alike are hooked on this rich-yet-lightweight face cream that left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. The cult-fave product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock-full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. I, for one, am stocking up as we speak since it never fails to give me glass skin.

Fact: This serum is a popular pick among PureWow readers, as it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition and restore lashes to their fullest potential. And the results speak for themselves, at least according to one former PureWow editor who claimed she was constantly asked if her lashes were real after using the serum. A standard tube should also last up to three months, which is good news because, in my experience, you have to consistently use the serum to see full results sooner rather than later (but trust me, it's worth it).

Buyers are still talking about this anti-frizz spray that went viral on TikTok nearly two years ago because it makes hair waterproof *and* appear as shiny as glass. How is that even possible? Well, its humidity-resisting formula pretty much acts like a raincoat for your locks, sealing down the cuticle and wrapping each strand in flex-elastic polymers so you get a glassy 'do free from frizz and flyaways. PureWow Associate Editor Sydney Meister put it to the test to see if it really lived up to the hype, and indeed, it made her hair feel as smooth as a silk scarf. It also helped reduce poofiness, so if you're hoping to tame your frizz through the spring and summer, this spray is just the ticket.

ICYMI, Meghan Markle launched a beauty site featuring a list of her go-to products. Among them is the iced coffee-flavored Summer Fridays Lip Butter Balm, which smells just like a Starbucks drink, according to buyers. But that's not the only reason you should buy it. PureWow Assistant Commerce Editor Natalie LaBarbera, who has basically tried all the brand's Lip Butter Balm flavors, says it leaves her lips (which are usually dry) feeling moisturized without any stickiness. She adds, "When it comes to actually applying the lip balm, I find that it goes on *so smoothly,* and I don't need to use a ton to get full coverage on my lips." Just so you know, the product is made with natural, moisturizing ingredients, from shea butter and murumuru seed butter to vegan waxes, so you can't go wrong!

When it comes to this beloved oil, one former PureWow editor swears that it transformed her skin in just *two* months. You can read all about it in her full review, but if I were you, I would add it to my cart ASAP because she says it not only helped brighten her complexion but also minimized her dark spots, thanks to a high dose of vitamin C (15%, to be exact). According to the brand, additional hero ingredients like golden turmeric and cranberry seed oil work together to hydrate skin for a more youthful appearance, and if you use this product in the morning, it may just give you a glowing base to start your makeup, as it has for hundreds of happy buyers. So, tell me, how can you not stock up on this wonder while it's on sale!?

PureWow Associate Fashion Commerce Editor Stephanie Meraz reviewed the entire Merit beauty collection for a PureWow100. While she pretty much fell in love with everything she tried, the brand's foundation and concealer stick was easily one of her favorites. "The light-to-medium coverage applies and blends like butter, leaving a natural finish that reduces the appearance of dark spots and acne without making it completely disappear," she raved in her review before admitting that it's become one of her go-to products for everyday wear. If you ask me, it has a high potential to become yours, too, especially since its formula (featuring sea daffodil extract and fatty acids that condition the skin and lock in moisture, per the brand) is buildable, so you can go from a natural look to a glam look in just a few swipes.

PureWow VP of Editorial Content Candace Davison says *every* time someone compliments her skin, it's because of these self-tanning drops, which are meant to be mixed into your usual moisturizer. You can read about it in her full review, but to put it in a nutshell, she is obsessed with the non-sticky formula and the streak-free glow she gets after every application. As if it couldn't get any better than that, the self-tan face drops just got a glow up (literally). So, not only can you look forward to a more customizable tan, but more importantly, your skin will love the new fragrance-free formula featuring several of our favorite ingredients (including niacinamide, hyaluronic acid and azelaic acid, to name a few).

Add this lip mask to your nighttime routine, and I can guarantee you'll never want to go to bed without it again. The rich formula features an antioxidant berry blend that softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish as you snooze, so you wake up with a soft, smooth pout that's prepped for your lip gloss. PureWow Beauty and Cultures Editor Chelsea Candelario can attest that it works wonders on dry, chapped lips (why else do you think she gave it a 95 out of 100 in a PureWow100 review?) and I can confirm that this berry flavor in particular smells *amazing.*

If you've seen the viral TikTok video showing what this stuff can do in under three minutes, I probably don't need to convince you to stock up on it while it's on sale. But in case I do, I'll just say that when this vitamin C and vitamin E-packed formula is swiped under the eyes, it can help to reduce crow's feet, fine lines *and* puffiness at lightning speed. One reviewer even goes so far as to call it "liquid Botox." "It tightens the bags under your eyes within minutes and lasts until you wash it off. You don’t need a lot. Just a pea size under each eye. You can actually feel it tighten your skin as it dries," they explain. And fret not—hundreds of buyers confirm that it doesn't leave any residue behind, so you can say bye-bye to bags without any flaking or pilling!

I'm ob-sessed with this liquid blush, and I'm hardly the only one. Nine, I repeat NINE, PureWow editors put it to the test for an honest, in-depth review, and we all agreed that it was worth the hype. Bottom line: "This is a great buy for anyone looking for an easy product to add to their makeup routine that won’t cause breakouts, has great color payoff, a wide shade range and will last a while. The only thing to keep in mind is that literally, just a dot will do unless you want a heavily flushed look," PureWow SEO Editor Marissa Wu explains. And I couldn't agree more, so obviously, I'll be scooping up another matte and dewy shade during the sale. Thank you, Selena Gomez!

Want to smell like royalty (literally)? If you answered yes, there's no question whether you should secure this Kate Middleton-approved perfume for less. PureWow Assistant Editor Delia Curtis tested the Princess of Wales' signature scent for a PureWow100, which they describe as "heavy on the citrus with some sweetness and floral undertones...[It] feels like old money in a bottle." Curtis also had good things to say about Meghan Markle's favorite fragrance (Wood Sage & Sea Salt) from the brand, so take your pick, but hurry because I have a strong feeling these colognes won't stay in stock for much longer.

It's no secret that I'm obsessed with the OG Dyson Supersonic hair dryer, which cut my drying time to less than 30 minutes. What is a secret, though, is this upgraded version that's designed to prevent heat damage and protect your scalp health. No cap, people. I caught up on all the dryer's new features, including the network of Nural sensors that limit excessive heat and "automatically optimize your styling routine," per the brand. And let's just say I was super impressed, especially since this upgraded model comes with all the beloved attachments, including the wide tooth comb (which is perfect for quick-drying, may I add), the gentle air attachment, the styling concentrator (which is one of my go-tos), the flyaway attachment and the wave+ curl diffuser that has one TikToker head hair over heels in love. TL;DR? Prepare to be blown away by this hair dryer's versatility, ingenious design and discounted price tag!

Fun fact: These Drunk Elephant bronzing drops average over 100,000 internet searches per month . Needless to say, everyone wants some, including a PureWow editor. When Wu put them to the test for a PureWow100 review, she was won over by how easily the lightweight, warm-hued and subtly metallic drops mixed in with her face cream. Plus, she says, "Three drops were just the right amount to give me a soft, sun-kissed look. Or, at the very least, make me look more awake." Thanks to its Matrixyl 3000 peptide blend, you can look forward to more than just a gorgeous glow—the brand claims the formula can also help minimize the appearance of fine lines and wrinkles, and improve skin elasticity and resilience. So run, don't walk, to get this must-have for as low as $31!

This Olaplex conditioner is countless buyers' secret to achieving soft, shiny hair after every wash. Better yet, thanks to Patented Olaplex Bond Building technology, it doesn't just make your hair look and feel better, it actually helps repair damage and split ends. Plus, it works for all hair types, from curly to straight, thick to fine. Just be warned—you may never want to use another conditioner again. Just take it from this reviewer, who wrote, "I have tried countless conditioners. My hairdresser recommended this product and, wow! [It's the] best conditioner I have used. My hair is in the best condition it has been in years." In that case, I'll take two bottles, please!

Besides having the cutest packaging in history (especially for you Candy Crush addicts), this matte lipstick shade has a stamp of approval from Taylor Swift, the queen of the red lip. The Elson red-blue color is actually one of Swift's signature shades. She's been known to wear it on several occasions, including the 2022 MTV VMAs and her iconic Eras Tour that fans still can't stop talking about. That said, if you've been searching for the perfect red lipstick to add to your spring and summer collection, look no further than this richly pigmented pick that also just so happens to be vegan.

If season 3 of The White Lotus taught me anything, it's that good skincare and makeup products go a long way. And guess what? This beauty set comes with four *full-size* products from editor-approved brands (including Rare Beauty by Selena Gomez, Merit, and Glossier), plus a few deluxe-size products from viral brands (like Yves Saint Laurent, Urban Decay and Patrick Ta, to name a few). For $38, trust me when I say it doesn't get much better than this. Into my cart, it goes!

We all have hair goals, but if yours has to do with restoring your strands to their soft, smooth and bouncy selves, this TikTok-favorite hair mask may be your answer. Claiming to repair your hair on a molecular level, the mask uses the patented K18Peptide "to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic." The results speak for themselves; in a clinical study on bleached hair, 82 percent of users claimed it helped restore damage after just two uses, which is reason enough to scoop it up on sale. However, if you need more convincing, just know that Candelario tested it and found that it really did make her hair softer and more manageable.

While several PureWow editors are obsessed with this cult-favorite product, I'll let Wu give you the 411: "I didn’t see an immediate response the first day, but five days later, most definitely do," she raved in her review. "Pigmentation and bumps from old scars have definitely cleared up and shown good improvement. Pores on my nose and between my eyebrows have also reduced in appearance and remained clear." I'm not surprised—the potent formula features everything from lactic acid and licorice to lemongrass and aloe, and together they work overtime to slough off dead skin cells, clear your complexion and leave skin feeling soft and smooth. Plus, the formula purportedly helps to boost collagen production for more youthful-looking skin in the long run. So if there's any product you *100 percent* want to buy during this sale, it's definitely this!

This daily facial spray from Tower 28 has become a gym bag staple since it went viral on TikTok. Why did it go viral, you ask? Probably because of its immediate skin-soothing effects. "My skin felt calmer and hydrated," Candelario explained in her review, adding that using it consistently also helped minimize redness, soothe irritation and prevent future breakouts. I must admit, I'm not surprised, though. It contains buzzy hypochlorous acid, after all (which, BTW, is a naturally occurring organic compound that can help with various skincare concerns, from acne to rosacea). At this price, it's worth giving it a spritz yourself!

"I've been using the famous Summer Fridays Jet Lag mask for *years* now to hydrate and brighten my dry skin...so I don't have to tell you how excited I was to see the line expanding even more," LaBarbera shares. As she explains, the difference between the old masks and these hydrogel eye patches is that they're designed to de-puff your under-eyes at lightning speed. The Jet Lag eye patches also come in a pack of six, guys, so not only are they perfect for using on the go, but they'll definitely come in handy for nights when you feel like dialing up the self-care (or mornings when you neglected it the evening before). So, like Labarbera says, "What more could you need? The formula features moisturizing ingredients like hyaluronic acid and niacinamide, along with cucumber extract to soothe your skin...The patches are [also] vegan and cruelty-free."

Want to even out your complexion *and* get a glow that you can see from across the room? I can confirm: These skin-resurfacing glycolic and lactic acid peel pads can help you get there in no time. PureWow VP of Design and Branded Content Angela Pares put the Extra Strength version to the test and noticed a difference in her skin texture after the very first use. She shares in her review, "[My skin] felt smoother, but not tight like it once had with my old scrubs...[after regular use] my pores are smaller, my skin is more supple and a stubborn acne scar on my nose has begun to fade." These original pads share the same core ingredients, so I have no doubt that they work just as well (and, as a bonus, are better for sensitive skin).

Another Meghan Markle-approved product, this plumping and hydrating moisturizer is meant to visibly reduce lines, seal in moisture and make skin glow from the inside out. Thanks to its antioxidant-rich formula—featuring hyaluronic acid, Japanese purple rice and a biomimetic lipid blend of squalane—it also has a high chance of protecting skin from free radical damage. "It’s worth the price, you only need to use a little product so it’s going to last you. My skin is dry and dull, and this brings my skin back to life. It’s lightweight, smooth, silky and the scent is subtle but nice," gushes one buyer. No wonder the Duchess of Sussex is a fan.

This vegan lip oil is worth nabbing in every color, and I'll tell you why. For starters, the lip-smackin' formula is blended with *nine* moisturizing plant oils (including caster, shea and avocado), so you can look forward to its long wear, deep hydration and high-shine finish. "This [lip] oil is so silky and smooth on the lips!" one reviewer explains. "Very moisturizing and shiny. This shade is rosy but sheer and delicate...I was surprised that it has no scent, but overall, it’s popular for a reason!" Sounds like it's ideal for that "no makeup" makeup look you're going for this spring and summer. At this price, it really may be worth grabbing in as many colors as you can.

Not only does Kate Hudson swear by this microcurrent device, which stimulates the skin to help tone, lift *and* contour the face almost instantly, but so do PureWow editors. "The first time I used the NuFACE Mini, I swore I saw instant results; four years later, I stand by that," PureWow Senior Commerce Editor Stephanie Maida shared in her review of the original Mini, adding that it helps her cheekbones pop and makes her jawline look sharper. This newer version is slightly smaller, and it connects directly to the brand’s app for more personalized treatments and tracking, so there's no question which one you should buy during the Sephora Spring Savings Event. (And did I mention that it comes with an Aqua Gel activator, Silk Creme activator and applicator brush to get you started?)

Shopping for some fresh mascara during the Sephora Spring Savings Event? This editor-approved pick has some serious potential to become your new fave. It's formulated with ethically sourced beeswax and organic shea butter, which is said to condition, nourish and define lashes while providing them with va-va-voom volume. But here's why PureWow Editor Abby Hepworth is a fan: "It's lightweight and did not flake at all, which is really saying something because I have oily eyelids that tend to muss up any and all eye makeup." She also said the comb-like brush "ensured there would be no clumping," so what are you waiting for? Add this flake-free mascara to your cart and you won't regret it.

You'll never have to choose between sunscreen and a makeup primer again so long as you've got this must-have on deck. In addition to having SPF 50, this non-greasy sunscreen is said to "leave skin perfectly prepped for makeup with a natural finish that visibly blurs pores with no white cast," per the brand. So, indeed, it is a multitasking wonder that works great as a primer or on its own if you're going for a dewy "no makeup" look. "Upon first squeezing this sunscreen into my hands, I was scared because it came out like a slightly less viscous petroleum jelly," Wu, who also reviewed it, admits. "Once I actually put it on my skin, I was floored. It’s scentless, rubs in easily and disappears completely...The only thing I could really wish for is that it came in a bigger bottle." With that being said, you may want to stock up.

To cut to the chase: This must-have from Clarins—yet another beauty brand loved by Kate Middleton and Meghan Markle alike—went viral on TikTok because users swear it makes skin smoother and more lustrous looking, even under makeup. It's formulated with 21 potent plant extracts (including turmeric, which is known for its brightening benefits), and all it takes is just *seven days* to see results, ranging from visibly firmer skin to revived radiance. How can you resist?

If you're hoping to combat the look of tired eyes, you should consider scooping up this lightweight under-eye cream that reportedly melts smoothly into skin, so you can wear it over and under your makeup. More importantly, though, it's powered by three forms of vitamin C, which studies show can help brighten the skin and minimize dark circles. In fact, in a clinical study, 95 percent of users said the formula brightened and improved the look of dull skin after eight weeks of use, while 70 percent said it delivered *instant* hydration. Adios, concealer!

I can think of a million reasons why you should stock up on this retinol eye stick, but I'll just keep it short and sweet and say it helped lighten several PureWow editors' dark circles, which you can read all about in this review. Swiping it on in the morning can also feel super soothing, according to one former PureWow editor, since your skin should drink the potent retinol and nourishing peptides right up. The fact that it's a mess-free balm you can easily take on-the-go? Even better! But you won't really know just how good it is until you give it a go yourself, and since you can snag it on sale for a steal, now is the perfect time to try it.

Frequently Asked Questions

What Is the Sephora Spring Savings Event?

The Sephora Spring Savings Event is one of the biggest beauty sales of the season. Not only can Beauty Insiders score 30 percent off the Sephora collection, but they can save up to 20 percent off almost everything else depending on their membership status. Speaking of membership statuses, here are the discounts up for grabs for each tier:

  • All Beauty Insider members (April 4 through April 14): Save 30 percent off the Sephora collection with coupon code SAVEMORE.
  • Rouge members (April 4 through April 14): Save 20 percent off sitewide with coupon code SAVEMORE.
  • VIB members (April 8 through April 14): Save 15 percent off sitewide with coupon code SAVEMORE.
  • Insider members (April 8 through April 14): Save 10 percent off sitewide with coupon code SAVEMORE.

Not a Beauty Insider member? Sign up now for free to automatically gain Insider member status and access to the sale, which has a slew of editor-approved beauty buys discounted (including but not limited to the Augustinus Bader The Rich Cream and Laneige Lip Sleeping Mask).

How Often Does Sephora Offer 20% Off?

Sephora offers 20 percent off sitewide only a few times a year (usually in April, August and November). In other words, you probably won't be able to save big on buzzy beauty products until the end of the summer, so if I were you, I wouldn't skip this sale.

Can You Use Coupon Code SAVEMORE to Save Up to 20% More Than Once?

Good news: There's no limit on how many times you can use coupon code SAVEMORE at checkout between April 4 and April 14. So, if you forget to buy something (say Taylor Swift's go-to Pat McGrath Labs MatteTrance lipstick), don't worry. You can keep shopping and saving with the same code until the sale ends. And remember, all Beauty Insider members can knock 30 percent off the Sephora Collection during the event, so you'll probably end up going on two or three shopping sprees before it's over (I know I am).

Are There Any Restrictions?

Yes, there are some restrictions and exclusions to keep in mind during the Sephora Spring Savings Event in 2025. First, there's a purchase limit of one Dyson item and one Shark Beauty item per shopper. In-store services, returns on previous purchases and purchases of gift cards are also excluded. That said, plenty of great deals are still waiting to be added to your cart, so I hope you're ready to beauty shop until you drop!


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
beauty
/ Marissa Wu
4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR
beauty
/ Stephanie Maida
Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'
beauty
/ Jael Rucker
Get a Head Start on Your Summer Glow with This Deal on Isle of Paradise's Self-Tanning Butter
beauty
/ Candace Davison
I Tried Snif's New Pancake-Inspired Scents, & It's a Perfect Collision of 2 Major Trends
beauty
/ Natalie LaBarbera
Nativa Spa Just Launched an Acerola Cherry Bodycare Collection—and It Smells "Delicious"
beauty
/ Chelsea Candelario
32 Easter Nail Designs That Will Have All the Peeps Talking
beauty
/ Destinee Scott
Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does *Way* More Than Just Block the Sun
beauty
/ Jenny Jin
9 Nails Trends That Are Blossoming This Spring, According to Nail Artists
beauty
/ Marissa Wu
This TikTok Favorite American Beauty Brand Is on the Rise in Europe
beauty
/ Courtney Mason
A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint
beauty
/ Chelsea Candelario
3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review
beauty
/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
beauty
/ Chelsea Candelario
Meghan Markle Just Launched a Beauty Site and Here Are My 7 Favorite Products
See More