The Sephora Savings Event Has Deals on Your Fave Beauty Brands, from Augustinus Bader to Sunday Riley—Here’s What to Shop

Up to 20 percent off, y'all

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A design by Paula Boudes featuring our favorite beauty products on sale at the 2023 Sephora October Savings Event.
Paula Boudes for PureWow

Blame the upcoming holidays or the Sephora Savings Event, but at this exact time every year, we suddenly get an urge to experiment with new looks. We want to sleigh all those Christmas parties, after all, and there really is no better time to get our beauty routine on lock than during the makeup mecca's mega-sale. There are a ton of deals up for grabs at Sephora now through Nov. 6, but just how much you can save (between 10, 15 and 20 percent off) depends on your Beauty Insider membership status. If you're not yet a Sephora member, you can sign up now for free to gain automatic Insider status, so you can start snagging deals on the best beauty buys with coupon code TIMETOSAVE.

Speaking of the best beauty steals currently up for grabs, they range from the Dyson Airwrap Multi-Styler (was from $599, now from $479) to the Augustinus Bader The Rich Cream (was from $92, now from $74), along with all Sephora Collection products for 30 percent off. Needless to say, this epic sale will have you restocking your vanity in time for the holidays. Read on to find out how you can save through Nov. 6!

The Best Deals at the 2023 Sephora Savings Event


Best Overall

Augustinus Bader The Rich Cream

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Most Splurge-Worthy

Dyson Airwrap Multi-Styler

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Peace Out Retinol Eye Stick

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Buzziest Product

Color Wow Dream Coat Supernatural Spray

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Sunday Riley Good Genes Treatment

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What Is the Sephora Savings Event?

The Sephora Savings Event is only the biggest beauty sale of the season, but it's broken down into tiers for members. Because we want you to have the most seamless shopping spree, we'll cut right to the chase. Here are the discounts up for grabs for *all* the Beauty Insider members through Nov. 6:

  • Rouge members get 20 percent off with coupon code TIMETOSAVE
  • VIB members get 15 percent off with coupon code TIMETOSAVE
  • Insiders get 10 percent off with coupon code TIMETOSAVE

And don't forget, you can still sign up to get Insider status if you're hoping to score sweet deals on the Color Wow Dream Coat Supernatural spray (was from $12, now from $10) and Laneige Lip Sleeping Mask (was from $24, now from $19).

How Long Is the Sephora Savings Event?

The Sephora Savings Event lasts through Nov. 6 for Beauty Insider members. In addition to the major discounts, all members can enjoy free shipping on their orders while the sale is on, and that's just one perk you get for signing up. And remember, everyone (including non-members) can knock 30 percent off all Sephora Collection products until the end of the sale—just use coupon code TIMETOSAVE at checkout.

Are There Any Restrictions at the 2023 Sephora Savings Event?

Yes, there are some restrictions and exclusions to keep in mind during the Sephora Savings Event. First, there's a purchase limit to one Dyson item, one Shark Beauty item and three Nutrafol items per shopper. The Ordinary products, MAC Cosmetics VIVA GLAM line, in-store services, returns on previous purchases and purchases of gift cards are also excluded. That said, we've rounded up 15 of the best deals to snag ASAP before they're gone.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Best Overall

1. Augustinus Bader The Rich Cream

Augustinus Bader

PureWow readers and editors alike flock to this super rich, yet surprisingly lightweight, face cream which left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. The product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. So it's kind of like a recipe for a youthful glow—and you can snag it now for a steal.

Most Splurge-Worthy

2. Dyson Airwrap Multi-Styler


Whether you want a smooth blowout or a head full of cascading waves, this multi-purpose tool from Dyson will get the job done. The viral Airwrap is beloved for its innovative Coanda airflow technology, which uses two jets of air to smooth your hair with minimal frizz as it attracts and self-wraps tresses around the barrel for effortless curling and styling. It comes with five attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways and a volumizing brush to help you achieve a bouncy blowout. The set also comes with a storage case and a filter cleaning brush, so it's all you need to pull off a quality blowout from home.


3. Peace Out Retinol Eye Stick

Peace Out

We can think of a million reasons you should stock up on this retinol eye stick, but we'll just keep it short and say it helped lighten our dark circles and hydrate the sensitive skin around our eyes, which you can read all about in our review. Swiping it on in the morning can also feel super soothing, according to PureWow editor Olivia Dubyak, since your skin should drink up the potent retinol and nourishing peptides. But you won't really know until you give it a go yourself, and now is the perfect time, since you can snag it for as low as $22.

Buzziest Product

3. Color Wow Dream Coat Supernatural Spray

Color Wow

In case you haven't heard, this anti-frizz spray is going viral on TikTok because it appears to make your hair waterproof *and* as shiny as glass. How is that even possible? Well, its humidity-resisting formula acts like a raincoat for your locks, according to the brand. To put it simply, the formula features flex-elastic polymers that basically seal down the cuticle and wrap each strand so you get a glassy 'do free from frizz and flyaways. We put it to the test to see if it really lived up to the hype and it made our hair feel as smooth as a silk scarf. It also helped reduce poofiness, so if you're hoping to tame your frizz this holiday season, this may just be the ticket.


4. Sunday Riley Good Genes Treatment

Sunday Riley

This treatment isn't new to PureWow editors (or to the 4,000 5-star reviewers on Sephora). In fact, ever since it came into our lives, we've had better skin days, and that's all because of its genius formula featuring a concentration of lactic acid to exfoliate away dead skin cells, lemongrass and licorice to brighten any discoloration and prickly pear extract to help soothe and calm irritation, so you're left with a more even-toned complexion overall. The ingredients may also help to boost collagen production, according to the brand. In other words, if there's any product you'll definitely want to buy before the sale ends, it's this one.

Best Foundation

5. Charlotte Tilbury Airbrush Flawless Foundation

Charlotte Tilbury

Among the list of the best lightweight foundations for smooth, even coverage, this best seller from Charlotte Tilbury is the one people can't stop talking about. According to reviewers, it doesn't just last a long time (even through workouts), but it also hydrates the skin and helps reduce the appearance of wrinkles. Needless to say, it's a secret weapon to achieving a flawless look, even when your skin is acting up or breaking out. Better yet, it's available in a *ton* of shades, so you should easily be able to find your perfect skin tone match.

This year's fabulously festive Sephora Collection advent calendar has 24 beauty-themed gifts tucked into numbered cardboard packages, making it the gift that keeps on giving this holiday season. So whether you have a beauty lover on your list this Christmas or you just want to get the most bang for your buck during this Sephora sale, look no further. Since it's stocked with essentials like the refreshing Sephora Collection Cucumber eye masks (typically $4/pack) and the mini Big By Definition mascara (typically $12 for a full size), you really can't go wrong.


8. Laneige Lip Sleeping Mask


We don’t make the rules, but this lip mask should be a part of your nighttime routine. The rich formula features an antioxidant berry blend that instantly softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish your pout as you snooze. We can also attest that the stuff smells *amazing,* so we can't resist applying it all day as our regular lip balm. Seriously, it's worth trying for the scent alone.

Best Haircare Set

9. Shark Beauty Shark FlexStyle FrizzFighter Set

Shark Beauty

Described as efficient and user-friendly, this versatile hair tool (which comes complete with five styling attachments) is by far one of the best steals during this sale. It works for most hair types and textures, from thick and curly to fine and straight, due to its Coanda airflow technology that dries and styles hair fast with less heat damage, per the brand. PureWow's Beauty Director Jenny Jin even put it to the test against the pricier Dyson Airwrap, and preferred it thanks to its additional features and customizability, since you can go from blowing out your hair to curling it just by switching out the head. So it won't just help you achieve the perfect 'do, it'll also save you a ton of time in the process.

Best Eyelash Growth Serum

10. Grande Cosmetics GrandeLash-MD Lash Enhancing Serum

Grande Cosmetics

Fact: This serum is a longtime PureWow-favorite because it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition, and restore lashes. The results speak for themselves, according to one editor, who claimed she was constantly asked if her lashes were real after using the serum. One tube should last up to three months, which is all the more necessary because, from our experience, you have to consistently use the serum to see full results sooner rather than later (but trust, it's worth it).

Best Lipstick

11. Charlotte Tilbury Matte Revolution Lipstick

Charlotte Tilbury

This popular nude-pink lipstick reportedly works on every complexion, if you can believe that. And if you don't, just scroll through the hundreds of glowing reviews. It is formulated with nourishing antioxidants and orchid extract, which are supposed to work together to condition and soften your pout to feel like cashmere. Meanwhile, 3D glow pigments aim to make lips appear wider and fuller. And if you thought it couldn't get any better, users say the matte lippie lasts for hours. "I put it on, and I don’t have to touch it the rest of the day," one reviewer writes.

Best Under-Eye Cream

12. Olehenriksen Banana Bright+ Eye Crème


If you're hoping to combat the look of tired eyes, you should consider scooping up this lightweight under-eye cream that reportedly melts smoothly into skin, so you can wear it over and under your makeup. More importantly, though, it's powered by three forms of vitamin C, which studies show can help brighten the skin and minimize dark circles. In fact, in a clinical study, 95 percent of users said the formula brightened and improved the look of dull skin after eight weeks of use, while 70 percent said it delivered *instant* hydration. Adios, concealer!

We all have hair goals, but if yours has to do with restoring your strands to their soft, smooth and bouncy selves, this TikTok-favorite hair mask may be your answer. Claiming to repair your hair on a molecular level, the mask uses the patented K18Peptide "to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic," per the brand. The results speak for themselves: In a clinical study on bleached hair, 82 percent of users claimed it helped restore damage after just two uses, which is reason enough to scoop it up on sale. P.S. We also tested it and found that it made our hair softer and more manageable.

Best Magnesium Powder

14. Moon Juice Magnesi-Om

Moon Juice

Love the The Nue Co. Magnesium Ease spray? Whether you're having trouble sleeping or staying regular, you might want to try this edible version of the supplement to enjoy in tea, smoothies and other beverages. The berry-flavored formula is packed with magnesium and L-theanine, which studies show to aid in relaxation and sleep. We add a teaspoon of this stuff to our tea whenever our brains won't shut off, and we can literally feel the tension leaving our bodies before falling fast asleep. So, bye-bye melatonin—this method is way more relaxing (and better-tasting).

Best Chemical Peel

15. Dr. Dennis Gross Alpha Beta Universal Daily Peel Pads

Dr. Dennis Gross

Want to even out your complexion and get a glow that you can see from across the room? We can confirm: These skin-resurfacing glycolic and lactic acid peel pads can help you get there. Angela Pares, PureWow's VP of branded content, put the Extra Strength version to the test and noticed a difference in her skin texture after the very first use. She shares in her review, "[My skin] felt smoother, but not tight like it once had with my old scrubs...[after regular use] my pores are smaller, my skin is more supple and a stubborn acne scar on my nose has begun to fade." These original pads share the same core ingredients, so we have no doubt that they work just as well (and, as a bonus, are better for sensitive skin).

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Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...
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Chelsea Candelario

Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...
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Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.