We Tested the Dyson Airwrap Against the Shark FlexStyle—and Here's Our Review

Black Friday is here!

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Dyson AirWrap vs Shark FlexStyle: Image of both products
Paula Boudes for PureWow

It’s safe to say that there are few beauty launches that have made the sort of impact that the Dyson AirWrap has since it first came out in 2018. Positioned as an all-in-one hair styling tool with various functions and a super-sleek design, it held a complete monopoly on the styling category with very few competitors that could hold a candle to it...until last year.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

In August 2022, Shark released the FlexStyle, which has many of the same features as the Dyson AirWrap (including, most notably, its Coanda airflow technology that makes your hair wrap around the barrel of the curler), and interchangeable attachments that straighten, smooth, curl and even diffuse your hair. So we decided to embark on the ultimate clash of the titans: Dyson Airwrap vs. Shark FlexStyle.

Now, all you have to do is decide which one to buy, and we're here to help with that.

The Biggest Differences Between the Two Stylers

Price aside (the Dyson AirWrap costs $599 (on sale starting at $479 with the code), whereas the Shark FlexStyle costs $299 (on sale starting at $239). The most obvious difference between the two stylers is Shark’s rotating barrel design, which bends at a 90-degree angle to transform into a blow dryer. The Dyson AirWrap can also be used as a blow dryer, but you need to lock in the attachment for best results.

The feature I most appreciate about the FlexStyle is the diffuser attachment it comes with, which—as you can see above—helped coax out soft beach waves from my freshly washed hair with minimal effort.

Which Styler Is Easier to Use?

The two tools are fairly comparable with what’s included in their key features—including four heat and three airflow settings, a cold shot button and Coanda technology to curl hair. Where the Shark FlexStyle has an edge is the aforementioned rotating barrel design and diffuser attachment; however, the Dyson AirWrap earns points for efficiency in curling your hair.

In the case of the latest AirWrap model, you can now create clockwise and counterclockwise curls using one barrel, which switches up the direction of your curls. For the FlexStyle, you have to switch out the barrel to curl your left side and right side separately.

That said, both stylers yielded similarly smooth and bouncy results, though the AirWrap’s curls—pictured above at day two—lasted slightly longer for me.

Dyson Airwrap vs. Shark FlexStyle: The Final Verdict

And the winner is...the Shark FlexStyle. Regularly $299, the Shark FlexStyle is more in line with the price of a fancy blow dryer or flat iron, but with way more bells and whistles. For me, it wins by an (ahem) hair, because I liked its additional features and customizability. Based on your hair type and styling needs, you can build your own system, choosing from three out of six available attachments to customize your FlexStyle, giving you the most bang for your buck.

Buy the Stylers on Sale

The Winner
Dyson Airwrap vs. Shark FlexStyle Shark FlexStyle

Buy It
Dyson Airwrap vs. Shark FlexStyle Dyson Airwrap Multi Styler Complete Long

Buy It

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.