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Amazon Prime Day 2024 Is Here with Huge Beauty Savings You Won’t Want to Miss

Major discounts, major wins

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I love shopping for beauty products online and Amazon is giving me an extra incentive to splurge on some sweet deals. Prime Day 2024 is finally here, so get ready to stock up on all the skincare, haircare and makeup you’ve been eyeing on the site. If you’re wondering when you can start splurging on the retailer’s big sale, it will run from Tuesday, July 16 and last through Wednesday, July 17. Note: This is exclusive to Prime members. But luckily, it’s easy to sign up for a free 30-day trial, which will grant you immediate access to all the deals. (Another fun perk is you’ll get free and fast delivery, so no more waiting to try out your new beauty products.)

If you're running low on some of your staples, there’s a wide range of haircare products on sale (including popular brands like Color Wow and Olaplex) that cater to all your hair needs. Searching for a serum that promises an instant glow? Give Sunday Riley C.E.O. Glow Face Oil ($40; $28) a try. Eyeing drugstore items that elevate your routine? Consider Crest 3D Whitestrips. Whatever you’re searching for, I got you covered on the best Prime Day beauty deals below.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Best Lip Mask

1. Laneige Lip Sleeping Mask

Laneige

This lip sleeping mask is a PureWow favorite and the formula speaks for itself. It has a rich berry fruit complex that contains high levels of antioxidants that soften your lips as you sleep. You’ll also find other nourishing ingredients like coconut oil, murumuru seed and shea butter, which further hydrate and lock in moisture. And thanks to the small silicone brush applicator that comes with it, I get an even amount of product every time. I’ve been using this lip mask for years and it continues to leave my pout looking and feeling smooth. 

Looking for instant glow? This face oil from Sunday Riley is formulated with vitamin C, which is an antioxidant that helps brighten dark spots, protects against environmental damage and boosts collagen. It also features turmeric to reduce redness, ginger to even skin tone and red raspberry to alleviate dehydration and boost radiance. One PureWow editor raved about how it transformed her skin in under two months and made her complexion brighter than ever before.

Best Lash Serum

3. Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Grande Cosmetics

Skip the falsies in favor of this lash serum from Grande Cosmetics. Infused with vitamin E, peptides and amino acids, the serum aims to lengthen, thicken and protect your natural lashes. The brand claims you’ll see results in four to six weeks with full improvement in three months with consistent use. It’s recommended that you apply the serum once a day, using one dip for each lash line and allowing about three minutes to it to fully dry.

Best Essence

4. CosRX Snail Mucin Essence

CosRx

This hydrating essence is formulated with 96 percent snail secretion filtrate (aka mucin), which is known to soothe and add moisture into the skin, thereby reducing the appearance of dry patches and super fine lines. The gel-based formula also contains hyaluronic acid and betaine for long-lasting hydration, as well as allantoin, an ingredient that our friends at Healthline report can improve acne scars and calm inflammation. As Senior Food Editor Katherine Gillen shares, "I found this serum lives up to its hydrating claims without being heavy like some serums tend to feel. The texture (while definitely...snail-y) is smooth and the product absorbs quickly. Plus, the bottle lasts forever, and at that price? You can't beat it."

Best Heat Protectant

5. Color Wow Dream Coat Spray

Color Wow

This anti-frizz spray has a massive following with well-coiffed celebrities like Jennifer Lopez and Kim Kardashian vouching for it. Featuring heat-activated polymers, the spray prevents frizz and blocks out moisture from the elements. One PureWow editor says it left her strands looking glossy, smooth and oh-so luscious. “My favorite part was the lightweight formula. I absolutely detest when my hair looks greasy—and despite how much product I used—my locks [still looked] clean and [felt] light as a feather. What’s more, when I woke up the next morning, my hair still looked like it was fresh after washing (and it stayed frizz-free, all second-day long),” she shared. 

Best Acne Patches

6. Hero Cosmetics Mighty Patch Original

Hero Cosmetics

Known as the number one best seller in the pore cleansing strip category and racking up an impressive 100,000 5-star reviews, these clear acne patches are a great option for speeding up the healing of pesky pimples. The stickers use hydrocolloid, a gel substance that has clinically been proven to improve the look of pimples, soothe irritation and help the healing process. Simply place a sticker over a ripe whitehead and it’ll remove the gunk from it within hours.

Best Shampoo

7. Olaplex Bond Maintenance Shampoo

Olaplex

If you’re going to add just one haircare product to your regimen during the beauty sale, make it this shampoo from Olaplex. It’s powered by the brand’s bond-building technology (aka bis-aminopropyl diglycol diamaleate), which repairs broken bonds in your strands to prevent further damage and split ends. Whether you have chemically-treated or damaged locks, this shampoo works to reduce breakage and frizz, while strengthening strands over time.

Loved by 19,000 reviewers, this shampoo and conditioner duo uses one key ingredient: biotin. This B vitamin is known to encourage hair growth and prevent hair loss. The formula also includes 17 DHT blockers such as black cumin seed oil, tea tree oil and pumpkin seed, among others. The shampoo and conditioner aims to strengthen strands, moisturize the scalp and reduce breakage.

This Tiktok favorite promises to cut down on your drying and styling time. The blow dryer brush is designed with titanium and ceramic technology for faster blowouts, while reducing frizz and adding more volume to your locks. The oval design has a 2.4-inch barrel, which helps create body and add extra lift at the roots, especially for those with bobs and lobs. Meanwhile, the charcoal-infused nylon pins detangle any knots and improve shine by 75 percent. It comes with four heat and speed settings. For Associate Editor Sydney Meister, it was a winning choice for ultimate shine and smoothness: “When it came to styling my front pieces, this guy was definitely the winner. Not only did it eliminate all of my flyaways, but it also delivered exceptional shine (which is hard to achieve on my over processed money piece highlights). The nylon pin and tufted bristles also made it easy to pass the brush through each strand without snagging.”

Best Whitening Strips

10. Crest 3D Whitestrips

Crest

With over 66,000 5-star reviewers, buyers swear by these whitening strips for brightening up their smile. It’s designed with advanced seal technology, which ensures the strips sit comfortably on your teeth and makes their removal easy as well. If you’re consistent with using them for 30 minutes a day, Crest claims the strips will remove up to 14 years of tough stains and whiten your teeth up to 20 levels in as little as three days. Plus, if you have a last-minute event coming up, the box comes with two express strips that can turn your smile around in one hour. Need more convincing? Associate Editor of News & Entertainment Nakeisha Campbell summed it up perfectly in her personal review: “I’m happy to report that the Crest 3D Whitestrips actually work. And considering that a professional whitening treatment at the dentist’s office could easily run you over $100, they’re also a much more affordable way to whiten your teeth at home.”

Best Lip Balm

11. Laneige Lip Glowy Balm

Laneige

A brand loved by a long list of celebs (like Brooke Shields, Gemma Chan and Zoe Saldaña) and this fellow beauty editor, this Laneige lip balm is a must-have—especially while it’s marked down for Prime Day. Infused with murumuru and shea butter, the balm combats dryness to give you a juicier pout. The pocket-sized design also makes it easy to pop into my bag and I use it anytime my lips need a pick-me-up. Similar to the lip sleeping mask, it has a glossy finish that lasts all day and a deliciously fruity scent. 

Best Night Oil

12. Sunday Riley Luna Sleeping Night Oil

Sunday Riley

A beauty sale calls for splurging on Sunday Riley. Their retinol oil promises to give you a more luminous complexion without the irritation that can come from using the vitamin A derivative. It’s formulated with chia seed oil, avocado oil and trans-retinol, which work together to target fine lines and moisturize skin. The formula also contains blue tansy and chamomile extract to reduce redness and soothe your skin while you sleep. The brand recommends using at least three drops on your face and neck for adequate coverage.

Best Moisturizer

13. TULA Skincare 24-7 Day & Night Cream

TULA

I have dry, sensitive skin, so I’m very selective about the products I put on my face. Thankfully, this moisturizer is just what I needed to upgrade my routine. Whether I use it in the morning or at night, the gentle formula offers deep hydration and revives my tired-looking skin. It has a mix of probiotics, prebiotics and peptides, which help strengthen the skin barrier. It also has apple and watermelon extract to reduce the appearance of fine lines, along with squalane and collagen to nourish my skin. 

Best Styling Tool Bundle

14. Dyson Airwrap

Dyson

The Dyson Airwrap rarely goes on sale, so when it does, you have to grab one while you can. This bundle comes with all the essentials needed to create any style, from a silky, smooth blowout to voluminous curls. The hair tool uses Coanda effect technology, aka hot air (instead of hot plates) to dry or style your hair. This cuts down on heat exposure, preventing damage. You’ll find six attachments to dry, style and smooth down your hair—plus, the AirWrap has three heat settings and a cold shot button to set your look in place. 

Best Hair Remover

15. Finishing Touch Flawless Facial Hair Remover

Finishing Touch

This best-selling hair removal tool promises to eliminate unwanted hairs—minus the bumps, burns or redness you often get from traditional shavers. It’s designed with the brand’s Butterfly Technology, which gently removes hair on a microscopic level, so you can skip waxing or plucking your peach fuzz for good. The 18-karat gold plating and sleek, lipstick-shaped design keep it from being an eyesore on your bathroom counter.

Best Retinoid Cream

16. La Roche Posay Effaclar Adapalene Gel

La Roche Posay

A retinoid cream can be super helpful for preventing future blemishes. This over-the-counter treatment targets everything from blackheads to whiteheads and current breakouts. It has 0.1 percent adapalene, a type of retinoid that treats acne and clears up pores. Shoppers say the gel is lightweight and the scent isn’t overpowering, making it a great option for those with sensitive skin (and noses).

Best Tinted Sunscreen

17. EltaMD UV Clear Tinted Face Sunscreen

EltaMD

Here’s your sign to stock up on sunscreen. This tinted one is sure to protect your face and even out any skincare concerns (i.e., redness, hyperpigmentation). The oil-free formula has zinc oxide, hyaluronic acid and niacinamide, which customers note is lightweight, soothing and smooth on the skin. It also has SPF 46, so you can be well protected from the harsh UV rays and blue light. And did I mention there is absolutely no white cast insight? Win-win. 

Best Dry Shampoo

18. Amika Perk Up Dry Shampoo

Amika

Looking for a hair styling product that can absorb any excess oil and product build up? This dry shampoo from Amika has a talc-free formulation that soaks up oil without leaving behind any trace of that white residue you often see with other dry shampoos. The rich starches add volume and sea buckthorn nourishes your ends. Just make sure to hold the nozzle at least six inches away from your head before spraying, and let it sit for a few minutes. Finish by massaging it into your scalp and through your strands.



about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor, Ultimate Fangirl, NY Native

Chelsea Candelario is a Beauty & Cultures Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the...

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