Over the past few weeks, everyone has been asking me, "When is Amazon Prime Day?!" Not just because I'm a PureWow's sales and deals editor (and it's my job to keep tabs on all the best deals on the internet), but also because the massive savings event just so happens to be one of my favorite shopping events of the year. You too? Well, it's time to get excited: The retailer just announced details about its upcoming summer sale, so I can *finally* dish on everything I know, starting with its dates. Drum roll, please: Amazon Prime Day 2025 is officially scheduled to kick off on Tuesday, July 8, and is slated to run through Friday, July 11. Yes, you read that right—this year, the sale is on for not two, but *four* days, so you'll have two extra days to score mind-blowing deals.
Now, fellow bargain-hunters, this means that you have less than a month to prepare for the sale that everyone and their grandma will be shopping. So, if this is your first time participating, I'll cut to the chase: This four-day event is your chance to score mega-discounts on items you've been eyeing all year. It's also an excellent opportunity to secure gifts for everyone on your list ahead of the holidays, since a ton of coveted items will be up for grabs for less. In fact, I found deals on everything from this Yosuda Pro magnetic exercise bike to a Ninja CREAMi ice cream maker and the Revlon One-Step Volumizer Plus 2.0 hair dryer last year. I also spotted Apple AirPods Pro and the Grace and Stella gold under-eye masks for a total steal.
I can keep going, but the point is this year's discounts should be nothing short of impressive (especially since past Prime Day events have also included major markdowns on brands like The Drop, Dyson and Samsung), but that's not all you need to know. Read on for all the deets on Amazon Day 2025.


















