When Is Amazon Prime Day 2025? Here's Everything You Need to Know About the Epic Sale (Including the Best Early Deals)

Prime Day is on the way

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Over the past few weeks, everyone has been asking me, "When is Amazon Prime Day?!" Not just because I'm a PureWow's sales and deals editor (and it's my job to keep tabs on all the best deals on the internet), but also because the massive savings event just so happens to be one of my favorite shopping events of the year. You too? Well, it's time to get excited: The retailer just announced details about its upcoming summer sale, so I can *finally* dish on everything I know, starting with its dates. Drum roll, please: Amazon Prime Day 2025 is officially scheduled to kick off on Tuesday, July 8, and is slated to run through Friday, July 11. Yes, you read that right—this year, the sale is on for not two, but *four* days, so you'll have two extra days to score mind-blowing deals.

Now, fellow bargain-hunters, this means that you have less than a month to prepare for the sale that everyone and their grandma will be shopping. So, if this is your first time participating, I'll cut to the chase: This four-day event is your chance to score mega-discounts on items you've been eyeing all year. It's also an excellent opportunity to secure gifts for everyone on your list ahead of the holidays, since a ton of coveted items will be up for grabs for less. In fact, I found deals on everything from this Yosuda Pro magnetic exercise bike to a Ninja CREAMi ice cream maker and the Revlon One-Step Volumizer Plus 2.0 hair dryer last year. I also spotted Apple AirPods Pro and the Grace and Stella gold under-eye masks for a total steal.

I can keep going, but the point is this year's discounts should be nothing short of impressive (especially since past Prime Day events have also included major markdowns on brands like The DropDyson and Samsung), but that's not all you need to know. Read on for all the deets on Amazon Day 2025.

When Is Amazon Prime Day?

Put this on your calendar so you don't forget: Amazon Prime Day 2025 is happening for four days starting on July 8 at 12:01 a.m. PDT through July 11. While there are usually some leftover deals in the days following, I wouldn't risk missing out on the items you want to buy at some of their lowest prices of the year, so it's best to have your card prepared as soon as the sale kicks off.

Do You Need to be a Prime Member to Shop Prime Day?

Yes, just like all past Prime Day events, you *must* be a Prime member to access the deals. If you're not a member, you can sign up now for a free 30-day trial (if you haven't been a member in the last 12 months) to guarantee your access to the sale and begin taking advantage of other perks like free delivery on millions of items. You'll also unlock exclusive Amazon Originals and other streaming titles, as well as a $0 food delivery fee on Grubhub+ orders for one year—and that's only the tip of the iceberg.

Once the free trial is up, it'll cost $14.99 per month ($139 per year) or $7.49 per month if you're a student or young adult, and you can pause or cancel the membership anytime. So, if you ask me, you can't lose. Plus, Prime members don't have to worry about missing a deal because they can subscribe to receive deal alert notifications to keep a close eye on items they want to buy.

What Are the Best Early Prime Day Deals in 2025?

There are *tons* of early Prime Day deals happening RN, from major savings on Amazon devices to Amazon Music Unlimited. But these three are on the top of my list:

  • For a limited time, Prime members can score select Amazon devices for up to 62 percent off.
  • For a limited time, you can save big on travel adventures, including a 10 percent discount on experiences at Myrtle Beach, an up to 40 percent discount on Carnival cruises and an up to 30 percent discount on Avis rentals.
  • Through July 7, Prime members can enjoy a free Grubhub+ membership worth $120 a year and get $10 off *one* Grubhub order over $20 with the coupon code PRIME10.

As for the best early deals on items you've had on your wish list, scroll ahead to get a head start on shopping. And y'all, there's *no guarantee* that these items will be restocked for the main event, so it wouldn't be the worst idea to scoop them up at these preview prices while you still can.

The Best Early Tech Deals

Whether you're in the market for an editor-approved Apple Watch equipped with fall and crash detection or the beloved Ring battery doorbell with Ring indoor cam, you can save big on a wide range of top-rated tech items right this minute.

The Best Early Fashion Deals

Calling all budget-friendly fashionistas! There's no need to wait until Amazon Prime Day to score deals on clothing and accessories because I just uncovered a boatload of Amazon summer fashion finds on sale now. Pick up the Automet Crew Neck short set that's just as comfy as any pricier option, or these Project Cloud memory foam slides, which your feet will definitely thank you for this summer.

The Best Early Headphone Deals

Are your go-to headphones in dire need of an upgrade? If you answered yes (and heck, even if you answered no), now is the best time to level up your listening experience, since some of the most beloved noise-canceling options are discounted and, most importantly, still in stock. (Yes, including Apple AirPods for as low as $99.)

The Best Early Home Deals

There are loads of items you can buy to make your home cuter, cozier and smarter, not limited to PureWow readers' favorite fluffy Beckham Hotel Collection bed pillows and the Bissell Little Green Cordless Smartmix. And lucky for you, the crème de la crème are on sale now.

The Best Early TV Deals

If you've been secretly dreaming of a new flat-screen TV, you're in luck. You can buy one for way less right now, including the Insignia 55-inch Class F50 Series LED TV for less than $200.

Shop My Favorite TV Deals

The Best Early Beauty Deals

Scoop up early steals on some of PureWow readers' favorite beauty products, including the cult-favorite Grace and Stella Gold under-eye masks that banish dark circles and Crest 3D Whitening Strips that deliver a brighter smile in a snap.

The Best Early Baby Deals

Got a baby on board? Take advantage of the best baby deals on car seats, strollers and more before the virtual crowd beats you to it. (Um, is that a $125 discount on this popular jogging stroller I see?!)

Shop My Favorite Baby Deals


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.