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When Is Amazon Prime Day 2023? Here's What to Know

It's only the biggest savings event of the year

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A close up of a woman with her phone and card in hand, ready to shop.
Getty Images/Guido Mieth

As the saying goes, when one door closes, another one opens. So while we're shutting the door on spring, we're welcoming the new summer season and everything that comes with it, especially Amazon Prime Day 2023. Our group chats have been abuzz with speculations about the *biggest savings event of the year* since the retailer announced details about the annual two-day sale. Yup, it's officially kicking off on July 11 at 3 a.m. EDT and is slated to run through July 12, according to Amazon.

With less than a month to prepare for the sale that everyone will be shopping, we'll cut right to the chase: This event is your chance to score mega-discounts on items you've been eyeing forever. A Peloton bike (originally $1,445), a Fire TV Stick (originally $55), a Yeti cooler (originally $250)? You name it, you’re bound to snag it at the lowest price you’ve ever seen. For instance, last year we were able to snag Apple AirPods for as low as $175 and an iRobot Braava Jet m6 robot mop for under $350! So trust us, the deals this year will be nothing short of impressive. (FYI: Past Prime Day events also included major markdowns on brands like The DropDyson and Samsung.)

Getting excited? We feel you. Since Amazon Prime Day 2023 has officially entered the chat, here's everything you need to know to plan for your shopping spree.

When is Amazon Prime Day 2023?

Put this in your calendar so you don't forget: Amazon Prime Day 2023 will kick off on July 11 at 3 a.m. EDT and will run through July 12.

While there are usually leftover deals on July 13, we wouldn't risk missing out on the items you want to buy, so have your card prepared when the sale kicks off.

What are the Best Early Prime Day Deals for 2023?

There are 12 early Prime Day deals happening right now, from major savings on school supplies to an up to 60 percent discount on Amazon devices. You can read about all 12 of them here, but trust us, all you really need to worry about are these six:

  • From now through July 11, Prime members can get 20 percent off their Amazon Fresh in-store purchases of $50 or more
  • From June 29 through July 26, Prime members can get a $200 Amazon gift card instantly following approval for a Prime Visa.
  • From July 3 to July 10, when you buy a $50 Amazon eGift card, you'll get a $5 credit for Prime Day (exclusive to Prime members).
  • For a limited time, you can rent or buy with Prime Video for up to 50 percent off, subscribe to select channels for as little as 99 cents per month for up to two months, get 50 percent off two months of AMC+ and Paramount+ and access a 99-cent-per-month deal on an Amazon Music Unlimited and MGM+ bundle for three months.
  • From now until July 7, Prime members can secure a $15 Amazon credit when they download the Amazon Photos app and upload their first photo.
  • For the time being, Prime members can score three months of Kindle Unlimited for free.

Do you need to be a Prime member to Shop Prime Day Deals?

Yes, just like all past Prime Day events, you must be a Prime member to access the deals. If you're not a member, you can sign up now for a free 30-day trial (if you haven't been a member in the last 12 months) to guarantee access and begin taking advantage of other perks like fast and free delivery on millions of items. You'll also unlock exclusive Amazon Originals and other streaming titles, as well as $0 food delivery fee on Grubhub+ orders for one year—and that's only the tip of the iceberg.

Once the free trial is up, it'll cost $14.99 per month ($139 per year) or $7.49 per month ($69 per year) if you're a student, and you can pause or cancel the membership anytime. So you can't lose, especially since this year's Prime Day event includes invite-only deals for the first time ever. This means members can request an invite to score some of the best deals on items that are expected to sell out, including the Amazon Fire TV for 75 percent off and the Foreo Luna 3 facial cleansing brush for 50 percent off. Plus, Prime members don't have to worry about missing a deal because they can subscribe to receive deal alert notifications to keep a close eye on items they want to buy.

As for the best early deals on items you've had your eye on, scroll ahead to get a head start on shopping. And guys, there's no guarantee that these items will be restocked for Prime Day, so buy them now or forever hold your peace.

The Best Early Prime Day Tech Deals

Whether you're in the market for a new phone or Apple iPad, you can save major moolah on loads of top-rated tech items.

Shop Our Favorite Tech Deals

The Best Early Prime Day Fashion Deals

Fashionistas will want to take heed of the deals on clothing and accessories because sizes are going quickly!

The Best Early Prime Day Headphone Deals

Want to upgrade your headphones? Now is the best time while some of the best noise-canceling options are discounted and most importantly, in stock.

Shop Our Favorite Headphone Deals

The Best Early Prime Day Home Deals

There are tons of items you can buy to make your home smarter, not limited to a robot vacuum. And lucky for you, the crème de la crème of them all are on sale now.

The Best Early Prime Day TV Deals

If you've been secretly dreaming of a new flat screen, you're in luck because you can buy one for as low as $100 right this minute.

The Best Early Prime Day Beauty Deals

Scoop up early steals on some of PureWow readers' favorite beauty products.

The Best Early Prime Day Baby Deals

Got a baby on board? Take advantage of the best baby deals on strollers, bottle warmers and more before it's too late.

The Tory Burch Semi-Annual Sale is On and We’re Scooping Up These 10 Items Before They’re Gone


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Why You Should Trust Us

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty, wellness and more. So whether viral sex toys are marked down or a popular beauty site (like Sephora) is having a secret sitewide sale, she knows before anyone else. She also writes product reviews for PureWow's shopping platform, WowText, so she can give you the 411 on items before you buy them. Her work has also appeared in Prevention magazine, and in 2022 she received a Skimlinks Commerce Awards for Publishers (CAPS) for "The Best Way Day Article."

PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.


Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...