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When Is Amazon Prime Day 2024? Here's Everything You Need to Know, According to a Sales and Deals Editor

Mark your calendars, y'all

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A close up of a woman with her phone and card in hand, ready to shop.
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Over the past few weeks, everyone has been asking me, "When is Amazon Prime Day 2024?!" Not just because I'm PureWow's Sales and Deals Editor (and it's my job to keep tabs on all the best deals on the internet), but also because the two-day savings event just so happens to be one of my favorite shopping events of the summer. Since the retailer just announced details about its massive annual sale, I can *finally* tell you everything I know. Starting with its dates: Prime Day 2024 is officially scheduled to kick off on Tuesday, July 16 and is slated to run through Wednesday, July 17.

In other words, you have less than a month to prepare for the sale that everyone and their grandma will be shopping! If this is your first time participating, I'll cut to the chase: The 48-hour event is your chance to score mega-discounts on items you've been eyeing for-eh-ver. To put that into perspective, I found deals on everything from the Original Peloton bike to a Yeti Roadie 24 cooler and the SolaWave Radiant Renewal wand last year. I also spotted the Apple AirPods Pro for as low as $175 and an iRobot Braava Jet m6 robot mop for under $350! So trust me when I say that this year's discounts should be nothing short of impressive. (FYI: Past Prime Day events have also included major markdowns on brands like The Drop, Dyson and Samsung, so I suggest keeping an eye on 'em, too.)

Getting excited? Well, good, because there's so much more I have to tell you. Here's everything you need to know to plan for Amazon Prime Day 2024.

When Is Amazon Prime Day 2024?

Put this on your calendar so you don't forget: Amazon Prime Day 2024 is happening on July 16 and July 17. While there are usually some leftover deals in the days following, I wouldn't risk missing out on the items you want to buy at some of their lowest prices of the year, so it's best to have your card prepared as soon as the sale kicks off.

Do You Need to be a Prime Member to Shop Prime Day 2024?

Yes, just like all past Prime Day events, you *must* be a Prime member to access the deals. If you're not a member, you can sign up now for a free 30-day trial (if you haven't been a member in the last 12 months) to guarantee your access to the sale and begin taking advantage of other perks like free delivery on millions of items. You'll also unlock exclusive Amazon Originals and other streaming titles, as well as a $0 food delivery fee on Grubhub+ orders for one year—and that's only the tip of the iceberg.

Once the free trial is up, it'll cost $14.99 per month ($139 per year) or $7.49 per month ($69 per year) if you're a student, and you can pause or cancel the membership anytime. So, if you ask me, you can't lose. Plus, Prime members don't have to worry about missing a deal because they can subscribe to receive deal alert notifications to keep a close eye on items they want to buy.

What Are the Best Early Prime Day Deals in 2024?

There are ten early Prime Day deals happening right now, from major savings on Amazon devices to Amazon Music Unlimited. You can read about all ten of them here, but trust me, all you really need to worry about are these three:

  • For a limited time, Prime members can score select Amazon devices for up to 68 percent off.
  • From June 27 through July 24, Prime members can get a $200 Amazon gift card instantly following approval for a Prime Visa
  • For a limited time, you can rent or buy with Prime Video for up to 50 percent off, subscribe to select channels (like Crunchyroll, STARZ and MGM+) for as little as $0.99 cents per month for up to two months, get up to 50 percent off two months of AMC+ and Paramount+ with SHOWTIME.

As for the best early deals on items you've had on your wish list, scroll ahead to get a head start on shopping. And guys, there's *no guarantee* that these items will be restocked for Prime Day 2024, so it wouldn't be the worst idea to scoop them up at these early Prime Day prices while you still can.

The Best Early Prime Day Tech Deals

Whether you're in the market for a new smartwatch or TV streaming stick, you can save big on a wide range of top-rated tech items right this minute.

The Best Early Prime Day Fashion Deals

Calling all fashionistas! There's no need to wait until Prime Day to score deals on clothing and accessories because I just found a boatload of Amazon fashion finds on sale now. Pick up the viral JW PEI Gabbi hobo handbag or the comfy Levi's 501 Original shorts to get your closet ready for summer for less.

Shop My Favorite Fashion Deals

The Best Early Prime Day Headphone Deals

Want to upgrade your headphones? Now is the best time to do so while some of the most beloved noise-canceling options are discounted and, most importantly, still in stock.

Shop My Favorite Headphone Deals

The Best Early Prime Day Home Deals

There are *tons* of items you can buy to make your home cuter, cozier and smarter, not limited to fluffy pillows and robot vacuums. And lucky for you, the crème de la crème of them all are on sale now.

The Best Early Prime Day TV Deals

If you've been secretly dreaming of a new flat screen, you're in luck. You can buy one for way less right now, including the must-have Samsung Frame TV for under $550.

The Best Early Prime Day Beauty Deals

Scoop up early steals on some of PureWow readers' favorite beauty products (including the Cosrx Snail Mucin 96 Power Essence serum for more than half off).

The Best Early Prime Day Baby Deals

Got a baby on board? Take advantage of the best baby deals on car seats, strollers and more before the main event.


Destinee Scott

Associate Sales and Deals Editor

Destinee Scott is PureWow’s Associate Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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