22 New Fall Beauty Products You Should Have On Your Radar

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In an age where everything feels the same (our workspace, living room and gym? All one room), we’re looking forward to the change of seasons and the newness fall brings. High on that list of autumn excitement? A whole slew of beauty products ready to take over our bathroom vanity. Here are 22 to know, try and ultimately, love.

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1. Summer Fridays Soft Reset Aha Exfoliating Solution

New from the brand that has perfected the overnight treatment (we love you, Jet Lag Mask), this exfoliating serum is packed with niacinamide and 16 percent AHAs from lactic acid and glycolic acid to slough off dead cells, visibly brighten you complexion and reduce the appearance of pores. It’s gentle enough to use every single night, so there’s no complicated schedule you have to remember.

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2. Saint Jane Beauty Bright Repair Cbd Eye Cream

Brighter under eyes, coming right up. This rich eye cream is formulated with vitamin C, collagen and CBD to brighten dark circles and smooth fine lines.

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The Nue Co.

3. The Nue Co. The Pill

Just because we have a bit more time to ourselves these days, doesn’t mean we want to spend it figuring out how to layer our skincare. That’s where The Nue Co.’s first topical treatment comes in. It’s meant to be a one-stop-shop for your daily skincare needs, boasting ingredients like complex AHAs, hyaluronic acid and tiger grass, which combine to smooth, hydrate and add glow to skin.

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4. Fenty Skin Fat Water Pore-refining Toner Serum

Thanks a combo of niacinamide and plant botanicals, Rihanna’s new toner serum helps to minimize the appearance of pores, fade dark spots, brighten, smooth and fight shine, all while maintaining a golden hour-esque glow. Bonus: It smells like fruity, brown sugar goodness and makes you feel like you’re on a tropical island (even if you’re going on month six of being stuck at home).

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5. Kosas The Big Clean Volumizing + Lash Care Mascara

This brand-new mascara from clean beauty brand Kosas scored a whopping 98/100 on our PureWow100 scale. Why? It doesn’t clump at all, it’s made without a single toxin and it’s infused with haircare-level ingredients to nourish and promote the natural hair growth cycle for fluffier, healthier lashes.

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Ilia Beauty

6. Ilia Balmy Gloss Tinted Lip Oil

We were already big ILIA fans to begin with, but this new product drop has turned us into die-hards. If you like the look of a gloss but the feel of an oil or balm, you simply must purchase this new tinted lip oil. It has the color payoff of a cream lipstick, so you don’t have to layer a million products to achieve the look and feel you’re going for. And just like everything ILIA does, this product is super clean and packed with skin-loving ingredients, like hyaluronic acid and powerful plant botanicals.

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7. Ghd Rise Volumizing Hot Brush

While it takes some practice to get the hang of this new hot tool, once you do, you’ll never go back to attempting an at-home blow dry. Dubbed the “Rise” for its ability to achieve ultimate volume at the crown, it can also curl, wave and create a freshly blown-out look on dry hair. Our favorite part: The little bristles don’t actually heat up (just the barrel does), so you can get super close to your scalp without burning yourself. That makes it especially great for anyone with bangs. Want to use it to loosely wave your strands? Here’s a tip: Make sure you keep the lock of hair flat while wrapping it around the barrel (don’t twist it like you might with a curling iron) and be sure not to overlap any hairs. This way, you’ll be able to easily glide the brush down the hair shaft without it getting stuck.

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8. Drunk Elephant E-rase Milki Micellar Water

The OG clean beauty brands has done it again, and this micellar water is probably unlike anything else you’ve used. For starters, it has a milky consistency (see the product name) and is packed with hydrating ceramides to thoroughly and gently remove makeup, dirt, pollution and bacteria without even rinsing it off. Leave it next to your bed for those nights when you just can’t fathom getting up to wash your makeup off.

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9. Act + Acre Plant Based Dry Shampoo

If you’ve ever OD’ed on dry shampoo, you know how bad it can be for your scalp (clogged hair follicles, buildup, the whole nine yards). Act + Acre creates hair products that put your scalp health first, so we’re super excited about its new non-aerosol dry shampoo that uses just six nutrient-rich ingredients to absorb oil, residue and odor while supporting hair and scalp health. The hero ingredient? Fulvic acid, which stimulated keratin production and lessens inflammation.

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Credo Beauty

10. Goop Goopgenes All-in-one Nourishing Face Cream

Goop sets extremely high standards for the cleanliness of its products, so we never have any reservations about trying a new formula. This facial cream has a decadent whipped texture that sinks easily into skin and is clinically tested to leave it smoother, firmer and moisturized for up to 48 hours.

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11. Skinceuticals Tripeptide-r Neck Repair

Our esthetician is always telling us that we shouldn’t forget our neck and décolleté when it comes to our skincare routine. And now, thanks to SkinCeuticals, it’s impossible to skip that step. This retinol-based cream is made especially for the delicate neck skin and helps to smooth crepiness, fade fine lines and even skin tone with continued use. Most testers saw results in as little as four weeks, which got even better the longer they used it.

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12. Klorane Detox Dry Shampoo With Aquatic Mint

You just finished a hot, sweaty workout, and don’t have time to wash your hair before your morning Zoom call. What do you do? Reach for this new organic aquatic mint-infused dry shampoo from Klorane. It quickly absorbs excess oil and sweat, leaving behind a cool, refreshing feeling.

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Violet Grey

13. U Beauty The Super Smart Hydrator

If your skin gets extremely dry in the winter, stockpile this new moisturizer from U Beauty, stat. Its patent-pending Siren Capsule Technology delivers anti-aging ingredients to help maximize repair and moisture retention. Once it sinks into skin, the Hydra-Siren Capsule attracts free radicals like a magnet and releases antioxidants to combat their negative effects.

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14. Type:a Deodorant Wipes

There’s nothing worse than pulling up to your socially distant dinner plans and realizing you forgot to put on deodorant. Enter these handy, on-the-go deodorant wipes from type:A. Made without aluminum or harsh ingredients like alcohol and sulfates, they instead use a powerful odor-neutralizing complex to cleanse and combat odor in a single swipe. Plus, they can be kept discreetly in your purse, car or back pocket for emergencies.

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Credo Beauty

15. Herbivore Pink Cloud Rosewater + Tremella Creamy Jelly Cleanser

If you’ve tried Herbivore’s Pink Cloud Moisturizer, you’re going to love the cleanser version. Not only does this product look super pretty on any vanity (that pink color, though), but it also feels just as good on skin thanks to the calming and hydrating rosewater, tremella mushroom and squalane base.

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Credo Beauty

16. Wldkat Prebiotic + Ph Balanced Sex Serum

If you don’t know WLDKAT yet, let us introduce you. This clean beauty brand is a favorite among millennials and gen-Z for its no-nonsense CBD-infused formulas and funky packaging. Its newest product? A prebiotic and pH-balanced, water-based lube that’s made to heighten arousal, whether on your own or with a partner.

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17. Dae Prickly Pear Hair Oil

We really love pretty products. But we love it more when the formulas inside actually work, like this one. Fresh from the Dae labs, this multi-use hair treatment and styler strengthens, softens, detangles, prevents breakage and fights frizz—all at the same time. Use it on damp hair as a detangler and breakage preventer, or on dry hair for a smoothing finisher or overnight hydrating treatment.

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18. Peace Out Salicylic Acid Acne Treatment Serum

From the creators of our favorite blemish patches comes this new acne treatment serum packed with a high-potency, two-percent salicylic acid to prevent those annoying pimples and blackheads before they become an issue. They also packed in niacinamide, which is ideal for helping to fade the look of post-breakout dark spots and pigmentation issues.

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19. Cannuka Purifying Gel Balm Cleanser

The search for the perfect makeup removing, hydrating cleanser ends here. Cannuka’s newest launch is made with the brand’s signature combination of CBD and Manuka honey to gently remove even the toughest waterproof mascara and soothe irritated skin without leaving any residue behind.

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The Feelist

20. The Feelist Staycation Detoxifying Salt Soak

Entrepreneur and social media influencer Shea Marie debuted The Feelist last month, her newest and first beauty venture. While we have an inkling she’ll be dropping the brand’s much anticipated Most Wanted Radiant Facial Oil in a matter of weeks, we’re still hung up on the amazing CBD-infused bath salts from her debut launch. The mineral-rich blend of Himalayan, Epsom and sea salts are set to be the perfect tension-relieving addition to a fall evening bath ritual. If you’re a sucker for a good, relaxing scent, you’re sure to love the natural lavender and vanilla aroma.

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21. Mara Chlorella + Reishi Sea Vitamin C Sérum

It seems like there’s a new vitamin C serum around every corner, but you can forget all the others as far as we’re concerned. Mara’s Chlorella + Reishi Sea Vitamin C Sérum is infused with a non-irritating 15-percent THD Ascorbate (aka the most stable form of vitamin C) in a hydrating base of 14 vitamin C-rich fruit extracts, herbs and marine botanicals. It goes on like a thin, non-greasy oil, which allows it to sink deeply into your skin to firm and brighten and improve texture, tone and sun damage. Not to mention soothing adaptogens calm sensitivity and redness, while the brand’s signature moringa base adds a hit of moisture.

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Live Tinted

22. Live Tinted Unity Balm Gloss

We love a good highlighter, but don’t always want to mess with pearl pigments or full-on sparkle. For days when you want something a bit more natural looking, reach for this multipurpose balm gloss from Live Tinted. It boasts the benefits of a nourishing balm and the shine factor of a gloss without any sticky feeling whatsoever. Apply it to the high points of your face (cheekbones and brow bones) for a little no-makeup makeup highlighting action.

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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