I Track Sales and Deals for a Living—Here's Everything in My Cart Ahead of Black Friday

Psst: Some of these are *already* on sale

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black friday wishlist product collage
Paula Boudes for PureWow

If you're anything like me, you're counting the days until Black Friday 2025, which falls on Nov. 28 (aka the day after Thanksgiving). Renowned for being one of the busiest shopping days of the year, it's definitely the time to splurge on those big-ticket buys you've been waiting to score at the absolute *best* prices. I would know—I track sales and deals for a living, so you can trust me when I say that all of those upcoming Black Friday sales will feature some of the steepest discounts you'll find on fashionbeautyhome and tech. That said, I'm already getting my cart(s) ready with the items I've had my eyes on forever (ahem, looking at you, Augustinus Bader).

And because I'm no gatekeeper, I'm sharing everything on my radar (and wish list) with you. From my must-have skincare products (was $180, now $132) to the coveted Frame Pro TV (was from $2,200, now from $1,800), I have a *strong* feeling these items will be up for grabs at some of their lowest prices of the year (if they're not already), so I suggest following my lead and getting a head start on your cart before the big day (and big virtual crowds).

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Merit makes some of my (and other PureWow editors!) favorite beauty products, so I definitely won't be hesitating to pick up this set with winter-ready colors. It includes the brand's famous flush balm in a mini size, along with a Shade Slick lip gloss (a personal fave of mine) and lip liner in shade Courmayeur, which is described as a warm rose brown. Plus, you get a mini Clean Lash mascara, Shadow Sheen in shade Mink (a soft gray/brown) and an eyeshadow brush. So yeah, I think this bundle is definitely worth adding to your Black Friday haul—perhaps sooner rather than later.

A bunch of PureWow readers have picked up this velvet version of one of my favorite styles of pants—the Maeve Colettes—so of course I have them waiting in my cart to purchase the second their price drops. The pants fit *so* comfortably and the design is really easy to dress up or down (think of them both with a cozy cable-knit sweater and a sparkly fitted top), so I know I'd get plenty of wear out of them even at full price. And knowing that, I just might take advantage of the (hopefully!) upcoming sale to grab them in multiple colors.

I'm headed to some colder weather over the holidays, and this sherpa-lined jacket feels like just the thing I need to keep warm while I'm there. Not only is it made of corduroy (which is very trendy right now), but reviewers rave over its fit and feel. "The sherpa lining adds warmth and comfort, making it perfect for colder days. The fit is flattering, the stitching is well done and it looks even better in person. Overall, a great purchase if you’re looking for a stylish, durable jacket that goes with everything," shared one buyer. Yep, I'll be keeping an eye out for a sale.

I've been dreaming of an art TV to take my home entertainment setup up a notch. Now, even with the current discount, this TV is a serious splurge, but according to PureWow Associate Editor Sydney Meister, it's worth it. In her review of the OG, she said, "The Frame earns its name the second you mount it...Samsung’s matte coating is one of the best in the industry; it kills glare so completely that art looks like paper instead of a screen." Not to mention, this new Pro version boasts an even better display, along with a wireless One Connect box, live translation and more. My binge-watching sessions are about to get so much better.

I recently switched my daily moisturizer to Osea's award-winning Seabiotic+ Water Cream and since it's already my top favorite skincare product I have in my cabinet, I'm determined to use the brand's bodycare products for my entire self-care routine now. So of course, I'm heading straight for this Undaria Body Collection set that includes four *full-sized* products (worth $180) for just $132. The set includes the brand's beloved Undaria body oil (which I've also tried and love the hydrating feel of) along with a collagen body lotion, body wash and scrub. And, yes, it's already in my cart.

Birkenstock clogs are a classic that's missing from my closet, so I'm eyeing up this viral pair with a chunky sole that makes a statement and should provide a good amount of traction on my walks. They come in seven different colors, from this versatile beige to burgundy, black and more, and are designed with the brand's signature contoured cork-latex footbed that provides custom support the more you wear them.

I've been looking for a good go-to pair of earrings to add some glam to my daily fits, and I think these huggies from Mejuri might just be my match. They come in 18-karat gold vermeil and sterling silver metals, so you have options to match them with the rest of your jewelry, and the lab-grown white sapphires will go with seriously everything—especially since one reviewer says they're  "understated with the perfect amount of sparkle."

Black Friday is the only time I'm willing to splurge on a pricey pair of jeans. You too? Then you'll want to head straight for this pick from Mother. The brand has earned a stamp of approval from both Meghan Markle and PureWow royal expert Rachel Bowie, who tried a slew of the denim styles and instantly fell in love with their fit. While the jeans usually cost a pretty penny, I plan on getting my hands on this beloved style for a steal as soon as Nordstrom's Black Friday sale is officially in full swing. The Hustlers are supposedly made of a soft and stretchy cotton blend, so I have high hopes they'll fit me fabulously in all the right places. They're also slightly flared at the hem, which makes 'em perfect for donning with boots this fall and winter. Watch this space.

My fellow editors always rave over Augustinus Bader's The Rich Cream, and after years of hearing how amazing it is, I'm determined to try it soon. And since the brand released a bunch of holiday sets that are perfect for sampling a few products at once, I think now is the time. I've got my eye on this set that comes with The Rich Cream, The Cream Cleansing Gel, The Essence, The Eye Cream and a travel pouch, which seems like a truly great value. As one buyer wrote, "The AB Essentials is truly amazing, full of goodness and I love how this is part of my everyday routine. The products are simply the best!" But there are plenty of other sets to choose from, too, like this Ultimate Travel Edit and even a fun, festive Advent calendar.

I, like every pet parent, have been dying to get my hands on one of Dyson's coveted vacuums, so I'm not missing this early deal that saves me *$230* on the V11 Origin model. More than 5,000 Amazon shoppers have already taken advantage of the savings this month, so I know it's worth it—especially since it comes with everything I could need for a good deep cleaning session, including a dusting brush, crevice tool, hair screw tool for fur and motorbar cleaner head, along with necessities like a docking station and charger. Here's to my home's cleanest holiday season yet.


natalie bio photo e1692204716113

Associate Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.