Nina Park Makeup Is Officially Our First Beauty Trend of 2026

The Nina Park effect is officially taking over

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Shutterstock/Paula Boudes for PureWow

If you’ve spent even a few minutes scrolling the makeup side of TikTok, you’ve definitely seen that look—the softly luminous skin, the gently blurred liner and pillowy lips that look extremely kissable. That’s the Nina Park effect, created by a celebrity makeup artist who is named (duh) Nina Park and has quietly become the industry’s go-to for unfussy beauty looks. 

Over the years, Park has refined this signature aesthetic on celebrities like Lily-Rose Depp and Greta Lee, but what truly sets her apart is her philosophy that makeup should enhance, not overpower. She treats the face like a sculpture, without masking it with heavy foundation. Nothing looks too done. Instead, everything works in harmony with what you have.

If you remember, that sensibility was on full display when she created Margaret Qualley’s look using Chanel makeup for the 2025 Oscars. In a press release, Park described the vision as “glamour that feels timeless—very French-girl chic, à la Inès de La Fressange meets Jane Birkin.” And, truly, that one line captures her entire approach and is exactly why this look is poised to be everywhere in 2026. If you’re looking to recreate the Nina Park effect yourself, start with these simple steps.

How to Pull Off the Nina Park Makeup Look

1. Start With Skin

Every look in the Nina Park universe starts with skin that looks real and softly luminous. Instead of piling on coverage, Park builds makeup from the base, using lightweight foundations and concealers that blend into skin like second skin rather than a mask. Pro tip: Apply foundation sparingly and blend outward from the center of the face.

2. Keep the Sculpting Soft

Forget sharp wings or overly defined eyes. Park’s approach to liner and shadow is blurred with just enough definition to shape the eye without looking harsh. Pro tip: Keep liner close to the lash line; no dramatic flicks.

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3. Blur Lips

This is where the Nina Park look really comes to life. Instead of crisp edges, lips are diffused for that just-kissed effect that makes them look fuller. The trick is tapping the product in with your finger and resisting the urge to overdefine. Pro tip: Apply lip color to the center of the lips, then move outward.

4. Create Fluffy Brows

Brows should look lifted, full and always touchable. Park’s brows have movement and softness, which keeps the whole face looking youthful. A little fill where needed, brushed up and out, keeps everything natural. Pro tip: Use short, hair-like strokes instead of drawing a full shape.


Deena Headshot

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness