20 Beauty Trends That Will Be Huge in 2019

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In 2019, you'll be seeing a lot of Pantone-inspired makeup and a return to the '80s—but that's just the start. Behold the 20 most exciting beauty trends to try in the new year.

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Sun-Kissed Skin

Remember the orange blush craze? It's not going anywhere. Mix with some bronzer and you’ve got yourself the perfect beachy glow.

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Pantone Hair Colors

Various shades of crimson and rose (à la Ms. Roberts) will be (ahem) red hot this year.


Dirty Brunette Hair Colors

According to super stylist Riawna Capri, we’ll also be seeing lots of rich brunette shades.

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Baby Bangs

Like café curtains for your face.


Probiotic Skin Care

The key to glowing skin? A healthy microbiome.

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Next-Level Glow

Or highlight 2.0, which is dewier and less sparkly than previous iterations.

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Leave it to Dior to make even headbands look elegant.

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Bright Red Lips

Tip: Opt for satin or shiny textures to add dimension (and nix dryness).


Filler 2.0

These patches are covered in tiny, dissolvable microneedles that deliver skin-care ingredients overnight. Translation: You'll get smoother skin without being pricked.

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'80s Beauty

The next decade to make a comeback? The '80s, with its trademark voluminous hair and overall extravagance.

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Ethereal Glitter

Forget smoky eyes. A wash of glitter across the lids (as seen here at Kate Spade) is the best way to shine in 2019.

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Purple Pairings

Introducing the prettiest color combo for spring: a glossy plum lip and lilac lids.



Polyhydroxy Acids

PHAs are the gentle exfoliating ingredient you'll want to try in the new year. A good place to start? Glow Recipe's Avocado Melt Sleeping Mask.


Mismatching Nails

Aka wabi sabi nails that are meant to be playful and imperfect.


Jeweled Nails

We're talking glitter, sequins, beads and studs (but balanced with a neutral base).


Textured Short Cuts

Per Kristin Ess (the stylist behind Hale's strands): 2019 is the year to #cleartheshoulders.

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Romantic Touches

Think: Half-updos, floral accessories and soft makeup (all demonstrated here by Emma Stone).


Color-Changing Makeup

Customizable, fun to use and incredibly Instagrammable...need we say more?


Superfoods in Haircare

You are what you eat—or in this case, what you put on your hair.



The gua sha boom was just the beginning. In 2019, expect to see more time-honored beauty traditions and ingredients.

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...