Beauty


From makeup and skincare recommendations to trending haircuts, nail designs and more

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beauty / Marissa Wu
Can we just…not? Sincerely, an Austenite
beauty
/ Dana Dickey

Do the ‘Knife-Free’ Upper Bleph Drops Really Work? I Got a Prescription to Test Them Out

news
/ Danielle Long

Jennifer Lopez Goes Makeup Free in Candid New Video

beauty
/ Marissa Wu

6 Essentials to Repair 'Vacation Hair,’ According to Hairstylists and Editors

beauty
/ Stephanie Maida

Matte Lips, Bold Brows and Dramatic Lashes—Is 2016 Makeup Making a Comeback?

fashion
/ Stephanie Maida

The 57 *Best* Sales to Shop This Weekend on SkinCeuticals, Tory Burch, Buffy and More

beauty
/ Clara Stein

Joanna Gaines Dishes on Her Favorite Blush—and It's Under $35

beauty
/ Deena Campbell

Jennie Garth Wants to Bring Back '90s Brows: 8 Beauty Questions with the '90210' Star

beauty
/ Deena Campbell

What Deena’s Loving: Our Beauty Director’s Winter Picks

beauty
/ Stephanie Maida

Is the Gen Z Breast Rest the New Millennial Teapot Pose?

beauty
/ Natalie LaBarbera

I Tried Ascention's Manifestation Perfumes—and They Might Be Exactly What You Need to Take on 2026

beauty

Is This the Best $10 You’ll Spend All Year? 5 Creators Review the e.l.f. Glow Reviver Slipstick

beauty
/ Marissa Wu

"Glitchy Glam" Is 2026's Answer to the Clean Girl Aesthetic

beauty
/ Deena Campbell

I’m a Beauty Editor—These Are the 4 Trends Defining 2026

beauty
/ Chelsea Candelario

I’m a Perfume Pro and I Predict These 5 Fragrances Are Going to Rule 2026

tech
/ Jillian Quint

7 Trends That Will Be Everywhere in 2026

fashion
/ Stephanie Maida

The Nordstrom Half-Yearly Sale Is Your Chance to Save Big on Winter 2026's Most Stylish Trends

beauty
/ Jael Rucker

The 16 Best Winter Fragrances for Men to Smell Fine and Fresh (Even if That Heavy Coat Is Sweat-Inducing)

beauty
/ Stephanie Maida

Your Cart, Wrapped: The Top 10 Items PureWow Readers Bought in 2025

beauty
/ Marissa Wu

Gen Z, Millennial and Gen X Editors Tried NuDerma’s High-Frequency Wand— Here Are Our Unfiltered Thoughts

beauty
/ Clara Stein

Bath & Body Works Launched a Zodiac Collection—Did They Get Your Scent Right?

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