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In beauty news that we’d categorize as pretty major, e.l.f.—the brand you’ve relied on for affordable cosmetics that are now staples in your beauty routine—has officially expanded into haircare. Yes, this means the brand you already love for primers, eye creams, and lip oils now includes products that will punctuate your shower routine, from shampoo and conditioner to what we’d consider the holy grail of styling creams.
With the holiday season approaching, there’s no better time to upgrade your hair routine—or find an affordable gift that won’t break the bank. The best part? You don’t need a trip to the salon to achieve salon-quality results. With e.l.f.’s foray into haircare, you’ll get access to salon-quality innovations, all at an OMG price. Here, a peek at the full collection below.
e.l.f. Has Entered Its Haircare Era—and We Can’t Stop Raving About the Products
Be your own damn pro
1. 3-in-Wonder Magic Styling Cream
e.l.f.
Consider this your one-and-done secret to a good hair day. e.l.f. 3-in-Wonder Magic Styling Cream ($9) pulls triple duty, smoothing strands for sleek styles, prepping hair for silky blowouts and giving curls a soft, defined shape, minus the dreaded crunch. The lightweight formula also delivers up to 450-degree heat protection and features strengthening creatine, making it an easy addition to just about any haircare routine. Bonus: It works on straight, wavy and curly hair, so you can spend less time juggling products and more time enjoying the confidence-boosting effect of a great hair day. At $9, it’s also the ultimate stocking stuffer for the beauty lover in your life.
If silky strands are the goal, consider this affordable haircare hero your shortcut to shine. e.l.f. Gloss Mode Treatment Oil ($10) smooths frizz, softens strands and delivers a glossy, silky finish without leaving hair feeling greasy or weighed down. It also deserves a shout-out for its dreamy vanilla-and-peony scent, which is aromatic without being too cloying or strong. Even better is this product’s ability to temporarily seal split ends, so your strands look healthy vs. broken or overheated.
3. Never Thirsty Moisturizing Shampoo
e.l.f.
Dehydrated strands? This ultra-moisturizing shampoo might be the answer to your hair concerns. e.l.f.’s Never Thirsty Moisturizing Shampoo ($9) whips up a luxurious lather that washes away oil and product buildup while leaving hair feeling smooth and soft. The inclusion of provitamin B5 and argan oil helps—it delivers hydration without sacrificing that just-washed feeling. This shampoo also ticks all the boxes when it comes to what counts: It’s sulfate-free and color-safe, but also suitable for all hair types and textures. And at just $3 for the mini? You can’t go wrong. It’s the perfect add-on gift or holiday budget hero.
Once you’ve tried the shampoo, the e.l.f. Never Thirsty Moisturizing Conditioner ($9) is a must-have, delivering a dose of hydration that also detangles knots and boosts shine. Just like the shampoo, provitamin B5 and argan oil, plus a vegan protein blend, are the hero ingredients that help reduce breakage and keep strands protected without looking parched. The color-safe formula also works across all hair types and textures with a bright, fruity scent that will elevate your hair routine. And with the mini size priced at just $3, we recommend pairing it with the shampoo for a holiday gift set anyone would be thrilled to unwrap.
5. 3-in-Wonder Magic Styling Cream Wand
e.l.f.
Bad hair day? Not on this little multitasker’s watch. e.l.f. 3-in-Wonder Magic Styling Cream Wand ($6) is your secret weapon for smoothing frizz and taming pesky flyaways, providing a soft, flexible hold with no crunchy, stiff strands in sight. The built-in wand makes precise application a breeze, and the lightweight, moisturizing formula dries clear, so you can touch up your style without a trace. Toss it in your bag for sleek, polished hair anytime, anywhere—and at $6, it’s a no-brainer stocking stuffer.
No matter the weather, e.l.f. Humidity Hero Anti-Frizz Styling Spray ($9) is a heat-activated treatment that helps keep frizz at bay for a sleek, glossy blowout that lasts. The lightweight, non-greasy formula also provides heat protection, so you can smooth and style without sacrificing that soft, touchable finish. Just spritz generously onto damp strands, blow-dry with tension and prepare for your shiniest, smoothest hair yet. Rainy holiday party season? At just $9 for a full-size, e.l.f. Hair has you covered. (And bonus, like the shampoo and conditioner, it’s now available in mini size.)
