Is it just us or did January seem like it was a full year long? We couldn’t be happier to be on toFebruary, because a new month brings a whole new slew of beauty products to try. From discounted lipstick sets to the Sunday Riley Good Genes clean dupe, here are 16 fresh skincare and makeup launches to fall in love with this month.
16 New Beauty Products That Will Definitely Sell Out in February
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here.
1. Kosas The Most Wanted Lip Set
Why try one Kosas cult fave when you can try all three? This set includes a trio of the brand’s most asked about lipsticks (Rosewater, Stardust and Undone), all with a clean formula that goes on like butter and lasts until you take it off. We love that they feel nourishing like a lip balm and don’t ever get dry or flaky. And we love the bundled price even more.
Buy It ($84; $58)
2. Rms Beauty Living Luminizer Glow Quad Mini
We’re firm believers that you can never have too much dewy highlighter in your makeup arsenal. But we can’t tote our entire stash to and from the gym. In comes this cute little quad of RMS’s best-selling, creamy luminizers, from an opal sheen to a bronzy glow, and now we don’t have to compromise.
3. Tenoverten The Celery Oil Cuticle Treatment
4. Susanne Kaufmann Warming Foot Cream
It’s the middle of winter, so this just sounds amazingly cozy. But it also got us thinking about the last time we actually gave our feet a little love. Answer: We can’t really remember. Needless to say, we’re ecstatic about this new ultra-rich cream made with camphor and menthol, which boost circulation and provide a cooling and warming sensation.
Buy It ($65)
5. Mara Beauty Chia + Moringa Algae Enzyme Cleansing Oil
It’s an oil cleanser, an exfoliator and an enzyme peel all in one. Apply it to dry skin to remove makeup or over damp skin for a milky lather. Want something more resurfacing? Leave it on for five minutes before rinsing for a little extra exfoliation. Not into oil cleansers? This one is different, thanks to the four fruit enzymes, which give it an ever-so-slightly gritty texture that helps slough off makeup without leaving a greasy film behind.
6. Georgia Louise Cryo Freeze Tools
Admittedly, our first reaction to this set was “Huh?” But now we’re intrigued. The two stainless-steel massage wands put a spa-worthy cryofacial in the palm of your hand to soothe, sculpt and de-puff skin in seconds. Stick them in the freezer, then roll them over your face to calm inflamed skin and promote lymphatic drainage. The cooling sensation calms inflammation on contact, while the gentle rolling motion boosts blood circulation for a lit-from-within glow.
7. Lord Jones High Cbd Formula Bath Salts
As if we needed another reason to indulge in a Friday-night bath (instead of braving the cold outdoors). These CBD-infused bath salts are designed to melt away tension and relieve sore muscles from that midweek boxing class or stressful workweek. Just pour a heaping scoopful under running water, then hop into the tub and exhale.
8. Victoria Beckham Beauty Lid Lustre
We’re saving a spot in the center of our vanity for this super pretty product. While the packaging is gorgeous, it’s truly what’s inside that counts, as each shadow is infused with 60 percent pearlescent pigments for ultimate glitz and a different healing crystal to elevate your energy. We’ll take all four shades.
9. Mutha Body Butter
This product is so decadent, it’s described as a body soufflé—and now we can never go back to using an ordinary lotion. It’s packed with pure seed extracts, which not only restore moisture and soothe dryness but also help increase skin’s elasticity to help fade stretch marks with continued use.
10. Ghd Helios Performance Hair Dryer
Any blow-dryer that doesn’t take serious muscle to use is a win in our book. And though this one is GHD’s lightest model, it’s still super powerful with an airflow of 75 mph. Plus, it’s made with a brushless motor that results in a much quieter blow-drying experience, more shine and fewer flyaways.
11. It Cosmetics Confidence In Your Beauty Sleep Night Cream
There are a lot of things we wish we could do while we sleep (like the dishes), but turning back time is certainly number one. This cream does that and more by working with your skin to increase cell turnover and exfoliating to revive dull skin by the time you wake up.
12. Eighteen-b B-silk Protein Defend + Nourish Eye Cream
We had the pleasure of trying this eye cream before it launched, and let us tell you, it’s as good as it gets. It’s made with B-Silk protein that delivers nourishing ingredients where you need them most: your eyes, aka the thinnest skin on your face. It’s super rich in texture, so you know all those good nutrients aren’t just sliding around. Use it for 30 days and you’ll notice fewer crow’s-feet, lightened dark circles and even a lifted appearance. All without a single toxin.
Buy It ($85)
13. Bite Beauty Changemaker Supercharged Micellar Foundation
If you’re the type of person who doesn’t want to fuss with full-coverage foundation, this natural-looking finish is about to become your new favorite. It’s long-lasting and clean (which is surprisingly hard to find, BTW), and it’s packed with micellar technology that makes it look more like skin for a natural, never cakey finish.
14. Glow Recipe Watermelon Glow Lip Pop
Talk about a multitasking product. This three-in-one scrub-to-balm swipes on a tad gritty to smooth flakes, hydrates lips to keep dryness at bay and then finishes with a universally flattering pop of pink color. It’s like three products in one adorable package.
15. Biossance Squalane + 10% Lactic Acid Resurfacing Night Serum
If you’ve been on the hunt to find a clean dupe of Sunday Riley Good Genes, we have news: We found it. This clean, organic formula uses 10 percent vegan lactic acid to slough off dead skin cells and reveal a smoother, softer, more glowing complexion by the time your morning alarm buzzes.
16. Versed Skin Weekend Glow Daily Brightening Solution
It may not be spring yet, but this toner is about to brighten our dull winter skin to perfection. Made with a four-acid complex, it targets things like dark spots and post-breakout marks for a more even complexion you’ll be grateful for when the weather finally warms up.