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Similar to household cleaning products, there is a misconception in beauty that the more something smells and foams, the better it works. But in the past few years, many brands have been turning to natural and organic ingredients that are a bit gentler on skin but still seriously effective. In fact, they might even give you your clearest skin yet.

RELATED: The Single Best Exfoliator for Every Skin Type

Credo Beauty

Lilfox Kalahari Eye Serum

Have trouble with dark circles? This powerful serum uses botanicals like rosa damascena flower oil and sandalwood to brighten skin, soften fine lines and reduce swelling. (Plus, the cold rollerball applicator feels like a dream as it glides across tired skin.)

Lilfox ($68)


Drunk Elephant Lala Retro Whipped Cream

Think of this as a modern-day version of your grandma’s cold cream. The deeply nourishing formula goes on thick but melts into skin immediately, where it delivers a steady dose of hydration throughout the night.

Drunk Elephant ($60)


Tatcha The Deep Polish Rice Enzyme Powder

This water-activated exfoliator uses rice bran and wild rose extract to gently polish skin while eliminating any impurities and leaving your skin feeling baby soft.

Tatcha ($65)

100% Pure Vitamin C Serum

If you’re trying to tackle any discoloration on your face (either from sun damage or past acne marks), vitamin C is your new best friend. This one has evening primrose, witch hazel and flaxseed to diminish existing spots and protect against new ones.

100% Pure ($39)


Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer

Featuring a blend of fruit stem cells and grape seed extracts, this lotion instantly seeps into skin so that any fine lines are immediately less apparent and don’t turn into deeper wrinkles.

Juice Beauty ($60)


Erborian Touch Pen Complexion Sculptor and Concealer

This lightweight concealer features a plush applicator that buffs the creamy pigment on and leaves you with an airbrushed finish.

Erborian ($31)


Juara Sweet Black Tea and Rice Facial Moisturizer

A combo of shea butter, avocado and rice bran oils provides a moisturizing boost, while black tea cultures fight visible signs of aging (like fine lines and dullness) thanks to their high levels of caffeine and antioxidants. 

Juara ($55)


Farmacy Green Clean Makeup Meltaway Cleansing Balm

If you suffer from stinging eyes and dryness post-makeup removal, this gentle balm—which you apply to dry skin first—uses sunflower and ginger root oil to gently cleanse and nourish at the same time.

Farmacy ($34)


Youth to the People Age Prevention Superfood Mask

Consider this the green juice of face masks. Packed with healthy greens—from spirulina and kale to microalgae—this treatment will replenish any missing nutrients, while green tea brings life to tired skin. 

Youth to the People ($44)


Boscia Sake Hydrating and Brightening Essence

Like a vitamin boost for your face, this lightweight essence hydrates and protects skin without leaving behind any greasy residue. Press a few drops onto your face and neck after cleansing for an instant boost of moisture. 

Boscia ($50)


Josie Maran Vibrancy Argan Oil Foundation Fluid

It's the rare foundation that delivers enough coverage to even things out without completely masking your face in makeup. Perhaps it's the argan oil or the blueberry extract in the formula, but we swear our skin looks and feels better after every use.

Josie Maran ($45)



LXMI Pure Nilotica Melt Nourishing Balm-to-Oil

Created to combat even the harshest weather conditions, this melt-on-your-skin moisturizer starts as a solid balm and turns into an oil when you rub it in. Filled with fatty acids, it keeps your complexion soft and plump all year long.

LXMI ($48)

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