The Best New Products and Tools That Make Self-Tanning a Breeze

Between uneven streaks and stained bedsheets, we completely understand why you might have sworn off self-tanning for good. Luckily, there’s been a flurry of innovation that makes the whole DIY bronzing experience so much better. Here are the seven products we’re relying on to achieve an even glow (and then maintain those results, long after summer is over).

Self-Tanning Tips and Tricks Only an Expert Celebrity Tanner Would Know

coola suncare sunless tan

Coola Suncare Sunless Tan 2-in-1 Mitt

Self-tanning 101: Always (always!) exfoliate beforehand. This nifty mitt has a textured side for buffing dry patches and a soft side for a smooth application that won’t leave you with orange fingers.

st tropez gradual tan watermelon infusion body lotion

St. Tropez Gradual Tan Watermelon Infusion Body Lotion

Gone are the days of stinky self-tanner. This super lightweight lotion has a crisp watermelon scent and a silky texture that spreads effortlessly, making it the ultimate choice for beginners.

vita liberata phenomenal organic tan infused cloths

Vita Liberata Phenomenal Organic Tan Infused Cloths

Wondering how you’ll maintain your tan over a weeklong vacation? Toss these travel-friendly wipes into your carry-on. Swipe one on your face, neck, décolletage and arms; use the other on your legs and stomach. Vita Liberata promises up to 10 days of a faux (but never fake-looking) glow.

loreal paris sublime bronze self tanning water mousse

L'oréal Paris Sublime Bronze Self-tanning Water Mousse

One of the biggest knocks on self-tanner? It somehow gets everywhere—which is why we love this clear mousse (that smells only faintly of coconuts). The airy formula instantly dissipates as you rub it in, so you can get dressed without worrying about stains. 

modelco self tanner back lotion applicator

Modelco Self Tanner Back Lotion Applicator

Anyone who has ever applied their own tan knows: It is damn near impossible to reach certain areas (like between your shoulder blades). That said, we are tremendously grateful to whoever created this genius contraption. You have saved our backs, literally. 

supergoop healthy glow sunless tan spf 40

Supergoop! Healthy Glow Sunless Tan Spf 40

Who doesn’t love a good multi-tasker? This sunscreen and self-tanning mist delivers on both fronts. With a boost of broad-spectrum protection, this formula gives you a subtle bronze that’s buildable with each subsequent spray.

tan luxe glyco water

Tan-luxe Glyco Water

Think of this as a magic eraser for tanning flubs. Formulated with glycolic acid, it gently removes unwanted color without scrubbing your skin raw. 

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...