10 Fall Makeup Trends (and the Best Products for the Job)

It’s not truly fall until you swipe on your first moody lipstick and smudge on your first smoky eye. And this season is full of exciting new color trends that’ll have you willing all things autumn to start tomorrow. Here are ten makeup styles we’re so looking forward to rocking for the next three months (at least).

10 Beauty Product Swaps to Make for Fall

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Pinched Cheeks

You know the natural color your cheeks turn when you step out on the first crisp day? That’s the look you should go for. Tip: Check out the inside of your lip in the mirror to identify your truest blushy tone.

Get the look: Glossier Cloud Paint in Puff ($18); Tarte Amazonian Clay 12 Hour Blush in Natural Beauty ($29); Nars Liquid Blush in Orgasm ($30)

emerald eyes
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Emerald Smoky Eye

We’ll take any excuse to rock a smoky eye, and this season’s hero hue is emerald. Line your top and bottom lids and then smudge, smudge, smudge.

Get the look: Senna Cosmetics Eye Color Glow Powder Eyeshadow in Emerald ($18); Urban Decay Cosmetics Eye Shadow in Loaded ($20); Dose of Colors Block Party Single Eyeshadow in Leaf Me Alone ($20)

power lips
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Power Lips

True-blue red lips exude major confidence. Big meeting? Rock a soft matte red and set it with translucent powder so it stays put no matter what.

Get the look: Anastasia Beverly Hills Matte Lipstick in Ruby ($18); MAC Lipstick Matte in Ruby Woo ($19); Lipstick Queen Velvet Rope Lux Collection Lipstick in Brat Pack ($50)

hot pink lids
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Hot Pink Lids

If you think fall is only about jewel tones, boy are you in for a treat. This season, experiment with neon pink hues on your lids for an unexpected departure from the norm. Skip the black liner for day, but rim both waterlines for more drama come nighttime.

Get the look: NYX Professional Makeup Hot Singles Eyeshadow in Pink Lady ($5); Smashbox Cover Shot Eye Palette Pinks and Palms ($29)

super lashes
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Super Lashes

Get your hands on some eyelash serum, pick out a set of falsies, or grab a mascara that will do the heavy lifting for you. Whatever your preferred technique, you’re going to want fuller, longer lashes by fall.

Get the look: W3LL PEOPLE Expressionist Mascara Pro Black ($22); Too Faced Better Than Sex Mascara ($24); Benefit Cosmetics They're Real! Lengthening Mascara ($24)

My Lashes Have Nearly Doubled In Length Thanks to This Eyelash Serum

90s lips
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'90s Lips

Everyone’s favorite throwback decade is still going strong, and we’re super happy to report that grungy lips made the cut—from brown to burnt orange to visible lip liner. It’s all happening.

Get the look: ColourPop Ultra Matte Liquid Lipstick in Limbo ($7); L'Oreal Paris X Balmain Paris Lipstick in Glamazone ($14); Too Faced Melted Matte Liquified Long Wear Lipstick in Cool Girl ($21)

blue liner
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Blue Eyeliner

Cobalt is back, and—bonus—it naturally it naturally brightens your eyes by drawing out golden tones in your actual iris.

Get the look: Urban Decay 24/7 Glide-On Eye Pencil in Chaos ($21); Stila Stay All Day Waterproof Liquid Eyeliner in Midnight ($22); Blinc Eyeliner Pencil in Blue ($22)

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Major Brows

Yes, Riri sported razor-thin brows on the September issue of British Vogue, but please, resist the urge to pluck anything but stray hairs. (Barely-there brows are not back in style yet, thank goodness.) Just enhance what your mama gave you with a pencil and some gel.

Get the look: Ulta Brow Tint ($10); Anastasia Beverly Hills Brow Wiz ($21); Kevin Aucoin The Precision Brow Pencil ($26)

glitter lids
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Glitter Lids

Remember the roll-on glitter you used as a preteen? We’ve come so far. Grab lid lacquer and some loose glitter for major drama, or just pop some sparkly highlighter in the center for a subtle, light-catching effect.

Get the look: Flower Beauty Warrior Glitter Shadow ($11); Urban Decay Cosmetics Heavy Metal Glitter Eyeliner ($20); Stila Glitter and Glow Liquid Eyeshadow ($24)

punk makeup
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Punk-inspired Eye Makeup

Think of this as the smoky eye’s edgy older sister, with kohl eyeliner pulling most of the weight. Just be sure to prep your lids with an eye shadow primer so nothing migrates or creases.

Get the look: Lottie London AM To PM Kohl Eyeliner Pencil ($5); Bronx Colors Smokey Undercover Makeup Set ($9); Nudestix Rock n' Roller Smokey Eye Kit ($49)

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Brianna Lapolla


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...
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