From “Old Money Blonde” to “Cherry Cola,” Experts Predict the Top 15 Winter Hair Colors of 2024

Plus, tips for maintaining your new shade

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winter hair colors a collage of january jones, dua lipa and lucy hale
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For some of us, winter means investing in comfy outerwear and cozy boots; for others, it means ringing in the season with a fresh hair color. If you’re in the latter camp, we have some ideas for you ahead. Whether you’re looking for an updated brunette shade like “Chocolate Cherry” or want to make the switch to blonde like “Old Money Blonde,” here are the top 15 winter hair colors of 2024, according to leading hairstylists. 

Meet the Experts

  • Nick Stenson is professional hairstylist and founder of Nick Stenson Beauty. He’s also a brand ambassador for Matrix and serves as a senior vice president of store and service operations for Ulta Beauty. He has two decades of experience, working with publications like Byrdie, Vogue PopSugar, Instyle and Bustle.  
  • Brian O’ Connor is a celebrity hairstylist and co-founder and chief innovation officer of Good Dye Young. He’s also co-founder of the Fruits Hair Lab, a salon located in Nashville, Tennessee. His exclusive client (and fellow brand partner) is singer and songwriter Hayley Williams.   
  • Abby Haliti is a balayage expert and founder of Abby Haliti Color Studio. She’s based in New York City and is known for her European hair color technique. Her clients include Olivia Palermo, Sigourney Weaver and Rita Ora.
  • Carin Freidag is a brand educator leader for Clairol and has 30 years of experience in the industry. She has extensive knowledge of hair coloring, haircare and chemical treatments. As a senior global manager for the brand, she also educates others on the products and the best practices of coloring your hair at home.
  • Briana Cisneros is celebrity hairstylist, brand ambassador for Wella Professionals and founder of Renegade Royals. She has more than 18 years of experience, specializing in personalized cutting and coloring services. Her work has been features on MTV, Glamour, Vogue and People Magazine. Her previous clients include Laura Marano, Audrina Patridge and Chris Olsen. 
  • Guy Tang is a hair educator and creator of Mydentity, a haircare brand that offers styling products and color dyes to licensed professionals. He’s based in California and is best known for his YouTube channel ‘GuyTangHair’ where he posts fitness, beauty and lifestyle videos.
  • Ian Michael Black is a hair colorist and global artistic director of Aveda. He has two decades of experience and is recognized for his cutting-edge color techniques. He uses his platform to educate aspiring stylists and show off major hair transformations using Aveda’s products. 
  • Natalia Rojas is a senior hair colorist at NYC The Team. She has decades of experience, starting in the industry at 14 years old. She specializes in color services with an expertise in balayage and color transformations. 
  • Bradley Leake is a celebrity hairstylist and salon owner of Brdy Jay in California. He has ten years of experience, where his work has been featured in film, television and red carpet. His previous clients include Chrishell Stause, Anna Sitar and Brittany Carwright Cauchi. 

11 Winter Hair Trends of 2024, Approved By Celebrity Hairstylists

1. Cowboy Copper

This shade first made waves this fall and continues to be a top color choice for winter. With a blend of warm browns and deep reds, ‘Cowboy Copper’ has been seen on everyone from Emily Ratajkowski to Meg Thee Stallion. “The hair color allows anyone to [try] a warmer hue without overcommitting to a copper or red tone that might be too bold for their taste,” says Stenson. “Also, winter often means less sunlight, so any addition of warmth is generally welcomed in these months.” Stenson recommends using a shampoo and conditioner that’s catered to color-treated locks to maintain vibrancy in-between touch ups. 

winter hair colors nicole richie rocking denim blue hair color
JB Lacroix/Contributor/Getty Images

2. Denim Blue

Not into red? The experts are predicting blue that is going to be a reigning color for the season. “Similar to the color of dark-wash denim, this shade looks deep blue on your hair. It often has cool undertones, which gives it a slight purple or violet finish to make it look even more unique,” says O’Connor. While you can definitely get this done at a salon, O’Connor says you can achieve the look at home as well, using a lightening kit and a blend of dusty metallic blue and gray dyes. 

winter hair colors jennifer lopez rocking bronde
Paul Morigi/Stringer/Getty Images

3. Bronde

Looking for a subtle change to your brown locks? Consider ‘bronde,’ as seen on Jennifer Lopez, Sofia Vergara and Gisele Bündchen. This classic shade uses brown and blonde tones that blend seamlessly together for a natural, soft finish. “Every season inspires [new] hair color enhancements that allow people to explore softer approaches and provide a fresh and exciting look [for winter],” adds Haliti. 

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winter hair colors margo robbie rocking rooted blonde hair color
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4. Rooted Blonde

This trend proves that it’s OK to rock grown-out roots—just ask Margot Robbie. “It involves intentionally leaving darker roots, while incorporating blonde tones throughout the rest of the hair for a more natural look,” says Haliti. The expert suggests using either a leave-in conditioner or a heat protectant spray to keep locks hydrated and protect them when styling. 

5. Old Money Blonde

If the ‘Quiet Luxury’ trend had a hair color to represent it, it would be ‘Old Money Blonde.’ “This is a classic blonde [shade with] a buttery neutral tone. In the harsh winter, this shade provides a soft glow around the face. Plus, it’s easy to maintain since it will grow out a bit more natural looking than a bleached blonde,” explains Freidag. To achieve the color, Freidag recommends adding fine highlights to an all over blonde single process color and applying a bond treatment to minimize damage in the long run. 

winter hair colors beyonce rocking a chantilly hair color
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6. Chantilly

We’re calling it: This Beyoncè-approved hair color is going to be huge this winter. Inspired by the chantilly cream dessert topping, this shade is great for both brunettes and blondes. “Since vanilla gold is a soft tone, this color will look flattering on everyone, while still giving a lightness to the hair,” says Freidag. “The key is not pulling in too much warmth, so try to go two shades lighter than your natural color.” To maintain the shade, Freidag recommends a toner to keep the color soft and natural.

winter hair colors dua lipa rocking chocolate cherry hair color
Emma McIntyre/Staff/Getty Images

7. Chocolate Cherry

‘Chocolate Cherry’ uses a blend of rich browns and deep red tones to add shine and dimension to your strands. “This shade is perfect for adding red to any brunette, and since red shades are notorious for fading quickly in the summer sun, winter is the perfect time to try this color,” explains Freidag. To maintain the vibrancy of hue, the colorist suggests using a hair mask often to minimize damage and prevent color from fading. 

winter hair colors lucy hale rocking candlelit brunette hair color
Monica Schipper/Staff/Getty Images

8. Candlelit Brunette

“Candlelit Brunette emerged earlier in 2023 and is projected to [gain even more popularity] this winter,” says Leake. The low-maintenance look is created by adding a gloss treatment on brunette hair so it has more dimension. A stylist will also add highlights around the face and blend them into the rest of your hair, according to Leake. He adds, “You can extend the effects of the gloss by mixing in moisturizing products into your hair care routine for more shine.” 

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winter hair colors january jones rocking barbie blonde hair color
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9. Barbie Blonde

Although we’re near the end of 2023, Barbiecore is having its last hurrah in the beauty world. Enter ‘Barbie Blonde,’ a blend of ash and warm tones that are great for the winter months. From January Jones to Ciara, this buttercream blonde had to be on our list, and the experts are on board. According to Cisneros, using a hair mask once a week will “help repair the hair and protect it from the dry winter months ahead.” 

winter hair colors cherry cola
Marc Piasecki/Contributor/Getty Images

10. Cherry Cola

We already have ‘Cherry Cola lips,’ so it’s only fair that our hair gets the same color treatment, right? “It’s a simple way to stand out amongst all the other winter colors like black and gray, as the pops of red add a bit of mystery to your hair,” says Tang. The shade consists of a dark brunette base (the cola) with the top layer of a deep red (the cherry) as seen on Dove Cameron above. 

winter hair colors zendaya rocking espresso hair color
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11. Espresso

“Espresso is the perfect late fall to early winter color. As the seasons start to transition, many people have balayage or highlights, so this dark brunette look is a great change for the weather,” says Tang. For even more shine, the hair colorist recommends using a color-depositing conditioner and a styling spray to keep your locks vibrant. 

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winter hair colors helen mirren rocking elemental blue
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12. Elemental Blue

Pastels were all the rage in 2020, but this light blue hue is making a comeback just ahead of the new year. “Elemental Blue can be worn all over for a bold look or can complement a deep chocolate brown (or a neutral brunette shade for a soft hint of warmth) for those wanting a duo-tone trend. It’s a cool-toned pastel with a soft metallic finish that makes it look expensive,” says Black. Since it requires a major color transformation, Black recommends implementing a haircare routine that’s designed to repair and strengthen strands, while also preserving the light shade between touchups.

13. Sunshine Blonde

Salon visits can be time consuming and expensive, which is why we love this low-maintenance shade. “This trend is for my ‘twice a year’ girlies. ‘Sunshine Blonde’ meticulously places blonde balayage highlights for a low effort and gorgeous look that lasts,” explains Rojas. To protect your sun-kissed look, Rojas recommends using a heat protectant spray to minimize damage and improve shine. 

light brown hair color ideas light neutral brown
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14. Chocolate Almond

Sweet shades keep on comin’ and this chocolatey base is a great choice for the season. “It’s a super low-maintenance look that adds subtle highlights to brunette hair,” says Rojas. “The dimensional balayage consists of a warm base with a natural almond tone for movement and shine.” According to the colorist, all you’ll need is a color-treated shampoo and conditioner to nourish your hair and maintain its vibrancy at home. 

winter hair colors jessica chastain rocking subtle strawberry hair color
Stefania D'Alessandro/Contributor/Getty Images

15. Subtle Strawberry

Red continues to be a popular pick for the season and this soft iteration of the shade will be a strong contender moving into 2024. “Unlike strawberry blonde, ‘Subtle Strawberry’ is a full color all around with a soft pigment to it. It’s the perfect color to transition into winter,” says Leake. If you want to elevate your natural blonde base, the process is quite simple, as it doesn’t involve stripping away any color. You just add light red tones throughout. However, Leake notes a hair mask should be implemented into your routine to prevent breakage, damage and dryness. 

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