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Aha! This Is the Best Day to Shop at Sephora

For our fellow VIBs (that is, Very Important Beauty Insiders), every day is a good day to shop at the makeup megastore. But if you really want to score some extra deals, save your lipstick shopping for Saturdays.

Yes, Saturdays. Typically, that’s when individual brands host events and various activations—which means there are often special promotions, samples and free gifts with purchase involved.

But what about the crowds? Just make sure to go first thing in the morning (perhaps on the way to brunch) so you can avoid the afternoon masses. You know what they say about the early bird—she gets the Marc Jacobs travel gift set.

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