It takes a lot of trial and error to find the right mascara. For starters, you want it to make your lashes look longer and fuller. But you don’t want it to feel too thick or heavy on your eyes.
Ideally, your mascara wouldn’t smear, clump, flake or feather either. Oh, and the price. It can’t break the bank—especially since you use it every day (sometimes even twice a day).
That’s a tall order, y’all, but we think we've found the one. We first saw No. 7’s Stay Perfect mascara on Pinterest (where it's currently the most pinned mascara...for real) and had to see what the hype was all about.
The first thing we noticed was the brush. It has tons of teeny tiny bristles—which are great for getting a clean, even application. And unlike most traditional formulas, this one uses a tubing technology that seals your lashes in pigment (rather than just coating them in it). This is great for two reasons: It's less likely to irritate your eyes, and it lasts forever. Seriously—we put it through the ringer recently (sweaty commutes, spin classes, hot yoga) and it never once smudged on us.
And as if we weren’t sold on the stuff already, the sleek, gold packaging makes it even harder to believe that it’s only $10 and sold at Target. Thank goodness, too, because we’re already flying through our current tube.