I Went to NYFW And These 7 Beauty Trends Were Impossible to Forget

Things got messy—in the best way

nyfw beauty trends
Michelle Kammerman/Larufoto/Dave Kotinsky/Bryan Bedder/Getty Images for TRESemmé

Fashion Month is officially underway, and after spending the past week bouncing between New York Fashion Week shows, presentations and backstage beauty moments, I have plenty of ideas about what we’ll all be wearing come spring. And I’m not just talking about clothes. The Spring/Summer 2027 runways delivered seriously good hair, makeup and nail inspiration. There were romantic knots that looked better the messier they got, throwback hair textures I never expected to see again and makeup that made a strong case for bringing actual color back into our routines.

Here are the seven beauty trends I couldn’t stop thinking about; I predict you’ll be seeing everywhere next spring.

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Photos: Dave Kotinsky/Getty Images for TRESemmé

1. The Infinite Knot

Created by Celebrity Stylist Karim Belghiran for Cult Gaia, the Infinite Knot was inspired by a dreamlike woman in a dream world, pairing whisper-soft texture with fluid movement and an elongated, undone knot. The romantic style felt effortless yet elevated, delivering a delicate finish that perfectly complemented the collection's modern femininity.

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Ralph Lauren model (Photo: Shutterstock)

2. Bright Lipstick

After years of clear gloss, lip oils and your-lips-but-better shades, actual lipstick is having a moment again. And the NYFW runways didn’t exactly ease us back into color. Bright pink popped up at Ralph Lauren, Tory Burch, Conner Ives and Tommy Hilfiger, while Christian Siriano and Tory Burch leaned into rosy, bubblegum shades rather than the peachy tones we usually expect for spring.

Things got even bolder when DVF went glossy red to play up the collection’s ’70s and ’80s looks, while Thom Browne sent models down the runway in fuchsia, indigo and plum pouts.

two models with messy buns at nyfw 2026
Model: Diotima (Photo: @larufoto) Model: Christian Cowan (Photo: Bryan Bedder/Getty Images for TRESemmé)

3. Undone Buns

If you’ve spent the last few years slicking every last baby hair into submission, spring may finally give your edge brush a break. Knots were everywhere, but these weren’t the super-tight, shellacked buns we’ve become accustomed to seeing. At Diotima, where Rachel Scott’s collection explored the sea, memory and the Caribbean, Oribe session stylist Joey George created a low, textured, off-center knot meant to look like the Diotima woman had just emerged from the ocean. Meanwhile, TRESemmé partner and celebrity stylist Justine Marjan took the idea even further with her Mermaid Messy Knot at Christian Cowan, mixing sleek sections with crimped, ribbon-like strands, flyaways and a lived-in knot.

model getting eyeliner at nyfw
Model: The Blonds (Photo: Michelle Kammerman)

4. Statement Eyeliner

Remember when eyeliner involved drawing a tiny wing and then spending the next ten minutes trying to make the other eye match? Gone are those days. At The Blonds, eye makeup became part of the spectacle, with slightly messy lines that perfectly matching the show’s maximalist beauty aesthetic.

Statement liners showed up in all kinds of forms throughout the week. At Heirlome, liner extended into the inner corners, while Area went heavier on tightlining and Sergio Hudson gave models a retro, mod-inspired cat eye complete with floating liner.

Black wasn’t the only option, either—bright and metallic shades popped up throughout the week too.

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Models: Diane von Furstenberg (Photo: essie)

5. Sheer Nails

You heard it here first: Sheer manicures are sticking around for 2027. At Diane von Furstenberg, nail artist Miss Pop created Sunglass Nails, translucent manicures inspired by the way light filters through tinted lenses. Instead of an opaque coat, sheer chestnut, pinky-beige and matcha-green shades allowed the nail underneath to remain visible.

crimped hair
Model: Christian Siriano (Photo: Dave Kotinsky/Getty Images for TRESemmé)

6. The Enchanted Crimp

At Christian Siriano, TRESemmé partner and celebrity stylist Lacy Redway created what she dubbed the Enchanted Crimp. Inspired by folklore and modern fairy tales, Redway juxtaposed strategically placed crimped sections with ultra-sleek, reflective hair. When paired together, the shine made the texture look elevated. And Siriano wasn’t alone with the shine and crimp. Crimping appeared at Christian Cowan, where Marjan incorporated textured sections into updos and ponytails, while George used more structural crimps around the face at Area.

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Model: Atelier Ndigo (Photo: Stephen Lovekin/Shutterstock/Courtesy of Saie) Model: Kallmeyer (Photo: Indigital)

7. Athletic Blush

Athletic blush is exactly what it sounds like; an all-over flush that mimics the rosy cheeks you get after a workout. Rather than concentrating color high on the cheekbones for a sculpted effect, the look is meant to be diffused and slightly lived-in. For Atelier Ndigo’s show at Harlem’s Fashion Row’s 19th Annual Fashion Show & Style Awards, Dior International Makeup Artist Ricky Wilson layered three highlighter shades and two blush shades on each model to create an illuminated flush.

At Kallmeyer, Saie Global Artistic Director Shain Kish created three makeup looks designed to reflect a lived-in smoky liner with flushed blush. “The vision of the three looks was to continue to showcase a diverse, wearable makeup range—from a smokey, lived-in liner, to an athletic blush, to a clean skin look,” Kish says. “These looks complement the wearability and diversity of the Kallmeyer girl.”


Deena Headshot

Deena Campbell

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness