16 New Beauty Products to Try in February

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Let’s pat ourselves on the back for making it to February in one piece with a slew of gorgeous new beauty products. Because even though January is only 31 days, we swear it felt way longer. Between innovative cream-to-sheet face masks and lip glosses that get more glittery every time you smack your lips (true story), these new products are so fun and exciting, they might even help us forget we still have two more months of winter.

19 New, Game-Changing Beauty Products to Try in January

glow recipe watermelon moisturizer

Glow Recipe Watermelon Pink Juice Moisturizer

For a brand that has only a handful of products, it speaks volumes that each one has a cult-like following. Unsurprisingly, this lightweight gel lotion is no exception.

dhc olive oil cleanser

Dhc Olive Concentrated Cleansing Oil

Key ingredients include olive oil, vitamin E and oleic acid (which comes from olive oil), so you know you’re getting pure and gentle hydration while removing makeup and cleansing pores.

ciate london glittle flip

Ciaté London Glitter Flip

This magical gloss goes on matte but becomes “activated” by smacking lips together, revealing a glittering, sparkling pout.

marc jacobs foundation

Marc Jacobs Shameless Youthful-look 24h Foundation

Named after a tattoo on the designer’s chest that says “shameless,” this foundation aims to flawlessly cover anything (even your permanent ink). Plus, it features a self-setting finish, invisible SPF protection and comes in 29 shades.

make up for ever star lit eye shadow palette

Make Up For Ever Star Lit Glitter Palette

A limited-edition palette of its fan-favorite shadows—all smooth, creamy, and ultra-glittery.

benefit bad gal bang mascara

Benefit Cosmetics Badgal Bang! Volumizing Mascara

This new formula is supposedly even more voluminous than the previous iteration, They’re Real! (TBH, we didn’t think that was possible.)

dr jart shake and shot face masks

Dr. Jart+ Shake & Shot Rubber Masks

This innovative cream-to-sheet formula is made fresh by the user—just mix the jelly and powder together—and instantly revitalizes dull and dry skin.

lancome flower jelly lip tint

Lancôme Jelly Flower Tint

Are you ready for this jelly? This lip tint encapsulates real flowers to give you a bright finish and subtle color.

beautyblender teal

Beautyblender Chill Makeup Sponge Applicator

Everything you love about the original, but in a fun, new hue.

dior capture youth matte maximizer

Dior Capture Youth Matte Maximizer Age-delay Mattifying Serum

One of five new age-delay formulas, this mattifying serum gives skin a soft-focus blur using lactic acid from sugar cane combined with pink clay and zinc gluconate.

lancome intense chubby eyeliner sticks

Lancôme Ombré Hypnôse Mini Eyeshadow Stick & Eyeliner

Not for the faint of heart, these mini chubby sticks are highly-pigmented, long-lasting pops of color that are meant to be applied across the entire lid.

revlon live boldly lipsticks

Revlon Super Lustrous Live Boldly Lipstick

Speaking of bright hues, these limited-edition lipsticks are in six “it” shades of the moment so you can try out a bold lip without breaking your budget.

bondi sands express self tanner

Bondi Sands Self Tanning Foam

Summer may seem like a lifetime away, but with this new express formula, you can have a perfect summer glow in under one hour.

tatcha silk canvas primer

Tatcha The Silk Canvas Face Primer

Although we’re only halfway through the month, this product is already selling out on every site. (Must mean something, right?) This velvety balm uses silk extracts to diminish the look of pores, fine lines and imperfections while helping makeup stay put for hours longer than normal.

ole henriksen banana bright eye cream

Ole Henriksen Banana Bright Eye Crème

A fairly new discovery to the beauty scene, banana powder is infused with special pigments that are known to instantly brighten and color-correct the under-eye area. So, with some help from vitamin C, this eye cream is already making splashes as a game changer for dark circles.

catrice light correcting serum primer

Catrice Light Correcting Serum Primer

It's rare to find a super-powerful primer on a budget. This highlighter version adds a subtle, but hydrating, glow whether worn alone or under foundation.

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Katie Maguire

Blue jean baby, LA lady (NYC transplant)

An avid bargain hunter, SoulCycle-goer, and vacation-planner, Katie has somehow turned her online shopping addiction into a full-time job for PureWow.
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