Get “Alejandro” on the phone, stat, because we need to discuss Lady Gaga’s forthcoming cosmetics line.
Originally reported by The Blast, the “Bad Romance” singer is following in the celeb-makeup-brand footsteps of Rihanna and the Kardashians and delving into the world of beauty.
Gaga’s company, Ate My Heart, Inc., has applied for a trademark via the U.S. Patent and Trademark Office for a beauty brand called “Haus Beauty,” with the application stating the name would be used for everything under the beauty-product sun, including lip gloss, highlighters, body scrubs, eyeliners, fragrances, self-tanning creams and—wait for it—nail polish (our “Judas” music-video-
No word yet on the time line for this beauty revelation, but an official website now exists where you can sign up for emails. And Gaga’s been trying to tell us for some time, with captions on some of her past Instagrams tagged #hausofgaga.
Permission to not be “Born This Way”—that is, with flawless skin: granted. (Isn’t that what makeup is for, after all?)