Score! Tarte Is Celebrating International Shape Tape Day with a One-Day Sale

Every 12 seconds someone in the world buys Tarte’s Shape Tape. So tomorrow, January 12, Tarte is celebrating their cult following concealer with the inaugural International Shape Tape™ Day.

How does once celebrate Shape Tape™ Day, you might wonder? Well, the best-selling concealer (a PureWow editor favorite) will be on sale on, and in Ulta stores for just $22 (down from the usual $27). 

Is there a better way to fete our favorite concealer than by saving $5? We and our flawless visage and bright under-eyes think not. *Winks*

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Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.