These 41 Virtual Gifts Are So Good, Nobody Will Suspect You Bought Them Last Minute

No wrapping paper needed

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A design by Dasha Burobina for PureWow featuring our favorite virtual gifts to buy in 2024.
Dasha Burobina for PureWow

As much as we wish we were the type of person who shops ahead for everyone's gifts, we're usually just happy to shop for dinner. If you're like us and wait until the last minute, miss shipping deadlines and then scramble to get it all done year after year, may we suggest shopping for virtual gifts? Lucky for us procrastinators, there are plenty of gift ideas (yes, even for Valentine's Day, which is just around the corner!) that can be bought with the click of a button and delivered digitally in no time. From a treasure trove of online classes to an array of organic snacks to munch on, there are tons of fabulous virtual gifts that everyone in your life will adore—whether it's kids, family members, friends flung far across the country or remote coworkers. After all, what says “I’m thinking of you” or “You’re appreciated” better than an unexpected treat in their inbox or on their front doorstep? Here are 41 of our favorite virtual gifts for every occasion, but especially for V-Day, which is fast approaching on Feb. 14.

The Top 10 Virtual Gifts at a Glance 


For the Lifetime Learner

MasterClass Subscription

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For the Sweet Tooth

Uncommon Goods DIY Dessert of the Month Subscription

read more


For the Wannabe Sommelier

In Good Taste Wild Child Flight

read more


For the Craft Beer Enthusiast

Craft Beer of the Month Club

read more


For the Romantic

Venus et Fleur Gift Card

read more

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For the Lifetime Learner

1. MasterClass Subscription


For your college roommate who loves becoming an expert in everything and anything, there’s Masterclass. The star-studded lecture series has been offering a variety of courses taught by successful athletes, actors, scientists, mixologists and more since 2015. Each course covers a variety of topics as the instructor moves through the lessons. Whether your pal wants to learn some acting skills from Natalie Portman or take a beginner cooking lesson from Gordon Ramsay, the gift of a one-year membership means they can take unlimited classes.

Fast Facts

  • Individual Price (1 account, 1 device): $120/year
  • Duo Price (1 account, 2 devices): $180/year
  • Family Price (1 account, 6 devices): $240/year

For the Sweet Tooth

2. Uncommon Goods DIY Dessert of the Month Subscription

Uncommon Goods

The sweet tooth in your life will be utterly delighted with this DIY dessert subscription from Uncommon Goods. Choose from a three- or 12-month subscription, which will send the company’s best-selling baking kits right to their door. Among the confections: Hong Kong bubble waffles, Scandinavian cinnamon buns, strawberry hand pies and mochi ice cream. Better invite yourself over.   

Fast Facts

  • 3-Month Subscription: $142
  • 6-Month Subscription: $246

For the Wannabe Sommelier

3. In Good Taste Wild Child Flight

In Good Taste

Whether they’re a self-proclaimed wine snob or are just trying to sound like they know what they’re talking about when choosing between Pinot Noir and Merlot at dinner, In Good Taste’s box of curated flights will expand their palette and practice. It includes everything from a 'Pinotage,' the love child of Pinot Noir and Cinsault to a Marsanne, which features a blending grape you'll often see in French white wine blends. With eight glasses of wine in each subscription box, In Good Taste will make your loved one’s "Wine Wednesdays" full of experimentation so they can decipher between a crisp white or full-bodied red, pick out the hints of blackcurrant and blueberries and find the right pairing to go with their delicious meal or special occasion.

For the Craft Beer Enthusiast

4. Craft Beer of the Month Club

Craft Beer Club

If they would pick beer over wine, then you know what to do. Every month they'll be sent 12 or 24 craft beers from breweries across the country, so they can sample different flavors. Each box offers beers from two different breweries in four different beer styles, which change every month. They can even learn more about the beers, including where they originated from and what they pair well with, in the included Monthly Beer Club newsletter.

Fast Facts

  • 12-Pack: $54/month
  • 24-Pack: $108/month

For the Romantic

5. Venus et Fleur Gift Card

Venus et Fleur

Life may be like a box of chocolates, but nothing says I love you like a gift card from Venus et Fleur (which starts at $50). The brand's Eternity Rose arrangements are picked at full bloom and undergo a treatment with a non-toxic solution, non-allergenic wax and natural oils to dehydrate and preserve the flowers so they can last more than a year when cared for properly. Your giftee will love customizing their arrangement with colors and designs, and you can send them a hint that their gift card is on the way when you checkout. And if you need more incentive, our editors found this one to be the top choice for floral delivery.

For the Philanthropist

6. Charity Navigator Donations

Charity Navigator

There have never been more causes worth donating to. Not to mention, contributing in someone else’s name is a thoughtful way to show you care. In terms of where to donate, we’re fans of Charity Navigator, a trustworthy site that investigates nonprofits and where their money is going. We urge donating on behalf of yourself and your friends to any charity as much as you can—from $1 to $25o.

For the Haircare Maven

7. Prose Custom Haircare


If your friend has been lamenting to you about their hair woes, gift them a custom hair formula from Prose (starting at $50). Once you send the digital gift, they’ll be directed to take the hair quiz, which allows them to build formulas that address myriad concerns, from oiliness to split ends and hair loss. The essentials kit will provide a tailored shampoo and conditioner, while the complete set includes a pre-shampoo mask that will treat their hair before washing. "Prose will give you everything you need for a full regimen on a regular basis and you can set the delivery to auto-replenish. You can also pause or delay delivery if you’re changing your hair routine, have too much product or it isn’t in the budget at the moment,” adds Delia Curtis, PureWow assistant editor.  

For the Sports Junkie

8. ESPN+ Membership


They never miss a game, so we bet they'd love watching live soccer, basketball, tennis and more events from the top leagues and tournaments any time of day. In fact, there are thousands to choose from, so they'll never be without something to watch. P.S. The membership covers up to three devices, so you can get in on it, too.

Fast Facts

  • Annual Price: $110/year
  • ESPN+ Bundle (with Disney+ and Hulu): $180/yearly

For the Salon Frequenter

9. Glamsquad


If your aunt loves going to the salon, surprise her with a monthly membership to Glamsquad that will bring her favorite beauty services straight to her home. When you gift her a membership, she can expect two blowouts a month, 10 percent off any additional services (like hair, makeup and nails) and she gets to choose her beauty professional. Plus, any unused bookings can be rolled over to the next month.

Fast Facts

  • Monthly Membership: $99/month
  • 4-Month Membership: $436
  • 6-Month Membership: $654

Best for the Music Lover

10. Spotify Digital Gift


Is there any situation that can't be made just a little bit better by a great playlist? We don't think so, and if there's someone in your life you think would agree, a Spotify subscription is a fabulous way to appeal to their musical side. "It's so easy to curate playlists. I like my music apps to be super straightforward, so I can quickly create a playlist for every mood without missing a beat. Also, my husband and I have a shared membership that allows us to enjoy our respective playlists, which is helpful since we have very different taste," says Olivia Dubyak, PureWow commerce editor.

For the Home Fragrance Enthusiast

11. Nest New York Classic Candle Subscription Box

Nest New York

Give the gift of a sweet-smelling home with a fragrance subscription from Nest. Every one of Nest's fragrances is a glorious blend of unique, unexpected aroma combinations. Whether you opt for the single candle or candle and diffuser combo box, your BFF will love receiving a new one each month. Plus, every time they inhale the delectable scents, they'll think of you.

Fast Facts

  • 3-Month Subscription: $44/month
  • 6-Month Subscription: $43/month
  • 12-Month Subscription: $42/month

For the Bloom Lover

12. The Bouqs Co. Floral Subscription

The Bouqs Co.

Flowers are a great gift for a reason: They never disappoint. The Bouqs Co. offers gorgeous blooms available as a one-time delivery or a monthly-flower subscription. If you opt for a long-term subscription for the special someone in your life, you can change the frequency from weekly, bi-weekly, monthly or bi-monthly.

Fast Facts

  • Original (10-16 stems): $44
  • Deluxe (20-32 stems): $56
  • Grand (30-45 stems): $69

For the Organic Eater

13. Thrive Market Grocery Membership

Thrive Market

Think of Thrive Market as a virtual grocery store. Offering more than 6,000 different products—from yummy munchies to eco-friendly cleaning products—Thrive allows your pals to stock up on snacks without leaving their houses. After they build their box, they can choose how frequently they receive deliveries and can change their order at any time. And with more than 90 different diet offerings (including gluten-free, vegan, keto and more), they'll find dozens of goodies that fit within their dietary restrictions for as low as $5 a month.

For the Zen Seeker

14. Headspace Subscription


To help your friends and family cope with everything that’s going on in their life, give the gift of calm through a subscription to Headspace, a user-friendly meditation app. The app has hundreds of guided meditations to deal with everything from stress and anxiety to sleep and walking. “Headspace is what I turn to when everything feels too intense. The instructor's voices are always so soothing and there are meditations for nearly any situation. Having uncontrollable anxiety? Need a night time reset? A daily meditative practice? They have it all. I always know that I’ll feel at least a little bit better after doing one of the guided meditations," says Delia Curtis, PureWow assistant editor.

Fast Facts

  • 1-Month Subscription: $13
  • 12-Month Subscription: $70

For the Avid Shopper

15. Stitch Fix Personalized Outfits


If your best friend constantly complains about having nothing to wear, she'll love Stitch Fix. After taking a quick and easy style quiz, she's given a personalized, unique-to-her online shop with clothes curated for her personal style. She can set the price range for specific items she's looking for—from tops to dresses. Or, she can partner with a Stitch Fix stylist that will send her a box filled with hand-selected options, which is $20 per order and credits towards whatever she decides to keep.

For the Gym Buff

16. Obé Fitness

obé Fitness

OK, we know there’s some stigma around gifting, like, a treadmill, to someone who might take it as an insult. But this is so not that. You know that your old roommate has been missing the gym, so give her the gift of at-home fitness with obé Fitness’s signature 28-minute classes, all of which are quick and effective (and only $25 a month). Once she signs up, she can opt to take a live class in strength, cardio or stretching or choose one from their on-demand selection.

For the Caffeine Addict

17. Trade Gift Coffee Subscription

Trade Coffee

Perfect for your pal who starts their day with a cup of Joe, Trade Coffee will mail fresh, gourmet blends right to their doorstep. Choose anywhere between two to 24 personalized coffees hand-picked from the best roasters in the United States, and score a free bag for yourself while you're at it. Every bag is also roasted on demand and delivered at lightning to ensure ultimate freshness.

Fast Facts

  • 3 Bags: $60
  • 6 Bags: $120
  • 12 Bags: $240

For the Beauty Guru

18. Allure Beauty Box

Allure Beauty Box

It seems like every other day your sister-in-law texts you photos of her latest makeup obsession. She’s a great candidate, then, for a beauty subscription box, which will send her new products every single month. For the ultimate beauty buff, the Allure Beauty Box is a cut above. She’ll get deluxe and full-size picks that are vetted by a team of experts, plus a mini-mag with tips and step-by-step instructions on how to use the products.

Fast Facts

  • Monthly Plan: $20/month
  • Quarterly Plan: $20/quarterly
  • Annual Plan: $18/year

For the Amazon Prime Expert

19. Amazon Gift Card

Xavier Lorenzo/Getty Images

If mom is constantly shopping on Amazon, surprising her with a digital giftcard to her favorite online retailer is the way to go. Choose between a standard, animated or a customized layout for the e-gift card, so you can make it extra special to suit her preferences. Gift cards start at $25 (and go up to $150) buying all her necessities with or without Prime.

Best for the Overworked and Overstressed

20. Cratejoy Self-Care Therabox Subscription


Each of these sweet care packages includes one carefully curated exercise designed to encourage a happier outlook, as well as seven full-size items intended to help them take care of themselves emotionally, mentally and physically. We're thinking a little gratitude journaling plus aromatherapy bath salts is going to be interesting to our frazzled bestie.

Fast Facts

  • 1-Month Subscription: $40/box
  • 3-Month Subscription: $38/box
  • 6-Month Subscription: $36/box
  • 12-Month Subscription: $35/box

For the TV Fanatic

21. Disney+ Membership


Gifting a streaming service membership (we’re partial to Disney+ right now) means your nearest and dearest will never be without entertainment. "As a big Marvel and Star Wars fan, it was a no brainer to get a membership with Disney+. Also having Hulu is a sweet deal, so I can continue binge-watching Scandal to my heart's content," says Chelsea Candelario, PureWow associate editor.

Fast Facts

  • Disney+ (with Hulu) Bundle: $10/month
  • Disney+ (with Hulu and ESPN+): $15/month

For the Mixologist

22. Shaker & Spoon Tastemaker Subscription

Shaker & Spoon

Get boozy with it and give your friends’ bar cart the facelift it needs. Every one of Shaker & Spoon's boxes comes filled to the brim with all of the necessities required to make tasty cocktails each month—bitters, syrups, garnishes, mixers, a recipe card and more. All they need to do is add their liquor of choice and, voila, delicious drinks made from the comfort of their own home. We'll cheers to that!

Fast Facts

  • 1-Month Subscription: $59
  • 3-Month Subscription: $169
  • 6-Month Subscription: $319
  • 12-Month Subscription: $599

For the Explorer

23. America the Beautiful Lands Pass


A fantastic option for the person in your life who seems to always be hiking, running and/or camping, the U.S. Geological Survey has a $80 pass for entry to all of America’s 62 national parks. Valid for one full year, the America the Beautiful Lands Pass covers the pass’s owner and three accompanying passengers (who have to be 16 and older) in a single, private, non-commercial vehicle. Basically, your pal and their guests can drive one car into any National Park and get in gratis. Hopefully, you’ll get invited along on an adventure or two.

For the Fashionista

24. Nuuly Subscription Service


Anthropologie, Free People and Urban Outfitters are some of their favorite places to shop, but we all know they can get pricey. That’s where Nuuly comes in. The subscription service allows you to rent six styles from the aforementioned stores and many more brands every month for only $98. Oh, and there’s free shipping and free returns, meaning there are no hidden fees.

For the Anti-Chef

25. Goldbelly Food Subscriptions


Just because you can’t take them out to dinner IRL doesn’t mean you can’t treat them to a meal (and the opportunity to skip doing the dishes for one night). Goldbelly offers a mecca of different treats from across the country, with everything from the best pie places (from $65) to popular BBQ spots (from $110). Or select from a variety of subscription boxes, cooking classes or care packages put together by top chefs that they (and their stomachs) will love. Bon appétit.

For the Bargain Shopper

26. Italic Membership


Italic is a membership-based site that uses the same materials and manufacturers as your fave designer clothing, accessories and home goods...all served up at prices you can actually afford. Yes, you're paying a membership fee (of only $60) just so your friend can spend more money, but trust us, it’s worth the savings they can score on luxe sunglasses, men's belts and $32 leggings that are nearly identical to a pair from Alo Yoga.

For the Audiobook Enthusiast

27. Audible Membership Subscription


One of our favorite gifts to receive is a good book. But our favorite gift to give is a book (or audiobook) subscription that allows grandma to choose what and when she wants to read. With Audible, you have the option to gift a membership for one month, three months, six months or one year, and if she already has a membership, you can send her credits to use on future book purchases. (Just make sure to send over this list of audiobooks that are even better than the print version.)

Fast Facts

  • 1-Month Subscription: $15
  • 3-Month Subscription: $45
  • 6-Month Subscription: $90
  • 12-Month Subscription: $150

For the Aspiring Chef

28. The Chef and the Dish Cooking Lessons

The Chef and the Dish

The Chef and the Dish is like inviting a chef into your kitchen to teach you how to cook, except it’s entirely over Skype, so you can be in the comfort of your own home. You can gift one virtual private lesson (gift cards require a $100 minimum) taught by pros from around the world, who will walk them through main dishes like pho, paella and fresh pasta. Or, you can get them a monthly Class Pass subscription, so they can unlock more classes, receive personalized 1:1 with a private chef and get access to more recipes, behind-the-scenes content and more.

Fast Facts

  • Cooking Class Gift Card: $100 to $1,500+
  • What's In Your Fridge Class Pass: $139/month for 3 months
  • Winner, Winner, Chicken Dinner Class Pass: $1,395/year for 5 classes
  • Around the World 5 Class Pass: $1,395/year for 5 classes
  • Dough Making Around the World Class Pass: $1,445/year for 5 classes

For the World Explorer

29. Ancestry Membership


If your kiddo has been interested in learning more about their family history, they'll love a gift membership to Ancestry. They can explore their roots with the U.S. Discovery membership or research more widely with the World Explorer tier. It'll be a fun little present to do together and discover more about your family tree.

Fast Facts

  • U.S. Discover Membership: $119/six months, $229/12 months
  • World Explorer Membership: $169/six months, $319/12 months
  • All Access Membership: $259/six months, $479/12 months

For the Pinterest Interior Designer

30. Art Crate Personalized Art Subscription


For anyone who just bought a new house, moved apartments or just happens to love a gallery wall, this service is for them. Art Crate will set your giftee up with a curator each month to select one piece of art for their space (and provide solid decorating advice). Choose a gift card amount, which can then be applied to four different month-to-month plans based on their preferred artwork size, budget and whether they want frames or not. If they're ever unhappy with a print, Art Crate offers a money-back guarantee.

Fast Facts

  • Small Prints: $20/month
  • Medium Prints: $25/month
  • Large Prints: $37/month
  • Extra Large Prints: $55/month

For the New Parents (and Their Kiddos)

31. Lovevery Subcription Box


Take the guesswork out of trying to figure out exactly what toys are most age appropriate (or that they don’t already own) for your little niece or nephew with this adorable activity subscription box ($80 per box). There are lots of box options to choose from for newborns all the way up to 4-year-olds, and each one comes packed with toys and games to help stimulate and develop their growing minds. Add to that the fact that everything is made with sustainability in mind—i.e., organic fabrics and nontoxic paints—and you’ve got yourself a total no-brainer. (FYI: This fun play kit got a stamp of approval from our Happy Kid Awards.)

For the Gut-Conscious

32. MyGirl Wellness Better Belly Subscription

My Girl Wellness

If the past few years have taught us anything, it’s that health is wealth. Put your loved one first and give them the tools they need to live their life to the fullest with My Girl Wellness’s Better Belly System ($102). The subscription comes with a probiotic that replenishes good bacteria in the gut and boosts their immunity, a digestive enzyme to aid the body in the breakdown and proper nutrient absorption of food and their famous magnesium-rich “You Go Girl” supplement that regulates bowel movements and eases painful constipation. PureWow’s associate fashion commerce editor Stephanie Meraz raves, “I’ve been incorporating these into my daily routine for over two years now, and you know it’s a top-notch product when your naturopathic doctor gives it the stamp of approval after assessing the ingredients and blend.”

For the Busy Fashionista

33. Daily Look Subscription

Daily Look

Daily Look is the subscription box for the fashionista who needs options. The clothing subscription box comes with 12 items in sizes from XS to 3X. There’s a $40 style fee that can be applied as credit to any purchases, with the average cost of an item being $60. Your bestie can request clothes for any occasion, business casual to classic wardrobe staples and date night. Shipments can come monthly, bi-monthly or quarterly, with the option to skip a delivery. There's also an option to preview your box before it ships, so their stylist can make any requested adjustments.

For the World Traveler

34. Tinggly Experience Gift Box


If you want to gift an experience, Tinggly has a bevy of them on offer for everyone in your life. From weddings to birthdays, solo trips and gap years, it’s easy to bequeath your traveler with an experience they won’t forget. Once you choose a gift box, Tinggly will mail it to the recipient’s home. Inside is a catalogue of activities from which they can choose one to book through the company’s website. There’s no expiration date and exchanges are accepted. So, sit back and let them choose the bucket-list item for their next trip—Venice gondola rides, spa treatments, cooking classes and hot air balloon excursions are all on the table. (And that's just a start.)

For the Staycationer

35. ResortPass


Whoever said you had to skip town to have a good time didn’t know about ResortPass. The platform gives easy access to luxury hotel amenities in a plethora of cities such as Los Angeles, New York and Miami. The day pass (from 35) allows you to relax on private beaches, spend the day in a spa, lounge by rooftop pools and more. It’s great for a staycation if the recipient lives in a big city like Los Angeles or New York, where it’s easy to drop into hotels like The Roosevelt and The Dominick. The pass is also great while traveling—simply reserve amenities for the cities you’ll be visiting.

For the Bravo Addict

36. Cameo Personalized Videos


Cameo is an online service that allows you to buy personalized shout-outs from celebs and reality stars—ideal for your Bravo-obsessed coworker. The company has a roster of thousands of athletes, comedians and personalities to choose from, including Debra Messing, Billy Porter and tons of Bravo-lebrities. The stars set their own price per message, which can range from $1 to over $1,000, and you can request exactly what they say in their video.

For the Hostess

37. Party Trick

Party Trick

We know planning any gathering can be stressful, so give the hostess in your life some peace of mind. Party Trick allows you to let them take the lead on planning out their next festivities. From curated menus to helpful decor guides to fun games to play, the app puts everything in one place. Buy them the party pack for specific themes or an annual unlimited subscription.

Fast Facts

  • Lifetime Membership: $299
  • Party Pack: $25
  • Subscription: $89/year

A Thoughtful Self-Care Gift

38. Ambrosia Box Subscription

Ambrosia Box

The Ambrosia Box is a thoughtful gift that will encourage the recipient to practice the art of self-care. Each box has a seasonal theme and includes four full-sized products that span beauty and wellness, from sunscreen to bath salts, candles and artisan soap bars. No sample sizes here—Ambrosia is on a mission to help people cultivate daily rituals for mindful living.

Fast Facts

  • One Time Box: $60/box
  • Quarterly Plan: $56/box
  • Annual Plan: $50/box

For the Sentimental One

39. Postable Letters


When it comes to holiday notes, forget email. Send snail mail right from your phone with Postable—starting at $4. Just pick a card, write a message and Postable will send your recipients a request to input their mailing address and then handle the shipping for you.

For the Bread Stan

40. Eli Zabar Bread of the Month Club

Eli Zabar

For the bread lover in your life, we'd recommend a membership to Eli Zabar's Bread of the Month Club. Eli Zabar is a family-owned business known for their prime selection of meat, cheese, fish, bread and sweets. With their monthly membership, your giftee will receive a different type of bread every month—from their signature French rye bread to a dozen assorted bagels.

Fast Facts

  • 4-Month Membership: $150
  • 6-Month Membership: $220
  • 12-Month Membership: $400

For the Young Adult and Middle Grade Reader

41. Owl Crate Subscription

Owl Crate

Owl Crate is a book subscription focusing on young adult and middle grade literature. Each monthly box comes packed with a signed hardback, monthly magazine, pin, handwritten author letter and bookish goodies from small businesses and artists. Great for kids, teens and anyone who loves the YA genre.

Fast Facts

  • 1-Month Membership: $36
  • 3-Month Membership: $105
  • 6-Month Membership: $204

What Are Virtual Gifts?

Virtual gifts can be delivered electronically, often in the form of a gift card or voucher, which gives your recipient access to a service (like a streaming platform), subscription (think a coffee or book of the month) or experience. They’re notified instantly of the gift via email, though some retailers offer a physical card as well. Virtual gifts are a great idea because they can usually be sent anywhere, especially when it comes to subscription services. It’s an easy way to let someone—whether that’s a friend, faraway family member or coworker—know you’re thinking about them and appreciate them.  

What to Look for in a Virtual Gift

When shopping for a virtual gift, here are some things to keep in mind:

  • Expiration: make sure that your gift recipient has plenty of time to activate their gift. Depending on the retailer, there could be no expiration date, while others will set a time limit.
  • Delivery: if you’ve subscribed someone to receive a series of products, give them a head’s up so they know to expect it. Some companies, like those that do cocktail subscriptions, may require someone over the age of 21 to sign for the package.
  • Shipping: many companies will deliver within a week, but check the policy to make sure the first shipment arrives within your desired time frame.
  • Customer reviews: before you buy, see what others are saying. Reviews can clue you in on what people really love, and any hiccups or surprises that you should expect.
  • Subscription length: do you want to gift a monthly or yearly subscription? Often, companies will offer a discount for longer subscriptions. If you do plan to give more than a one-off box of olive oil samplers or 30 days of Hulu, just make sure you’ve also got the billing straightened out. Renewals are usually automatic, so unless you’re planning to give the same thing next year, it’s best to have the gift automatically end so you’re not on the hook for remembering to cancel.

How We Chose These Virtual Gifts

We searched high and low for the best-selling and top-rated virtual gifts on the market. We broke things down by categories like gift cards, subscription boxes and experiences, while also considering customer reviews and editor-approved favorites. Whether you're trying to impress the teen in your life or looking for something special for your partner, the virtual gifts below have been vetted, so you be assured the gift recipient will be pleased.

The 62 Best Valentine’s Day Gifts for Her That’ll Dazzle, Wow and Delight, from $8 to $900

dana dickey

Senior Editor

Dana Dickey is a PureWow Senior Editor, and during more than a decade in digital media, she has scoped out and tested top products and services across the lifestyle space...

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Assistant Editor

Sydney Meister is PureWow's Assistant Editor, covering everything from dating trends and relationship advice (here's looking at you, 'soonicorns') to interior design, beauty...

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.