At the beginning of this year, I launched my own business—a trendy Jewish jewelry line called Mamaleh (*plug*). Come summer, I wanted to do some sort of live—but intimate—event to bring my brand to the masses (aka a few friends old and new). My friend Micah Siva, the chef behind the modern Jewish food account, NoshWithMicah, was going to be in town, and she suggested we could host a shabbat dinner together. I offered up my home. She offered to cook. Invites were sent. The party was in motion. Except…I hadn’t done anything like this before. I’ve had friends over for dinner, sure, but those were just fun gatherings. This was to put my brand on a pedestal. Plus, most of my “planning” time was earmarked for chasing a toddler away from traffic or bending over a toilet bowl thanks to first trimester nausea. All this to say: It didn’t take long for me to freak out about the party planning.
Enter: Partytrick, a digital party planner service for people who, like me, have exquisite taste (of course), but have no idea how to access it. Sure, I’d love to create the enveloping ambiance of a farm-to-table garden party, but I have absolutely no idea where to start. Basically, Partytrick makes using a party planner accessible, bringing together your best DIY attempt with professional taste and know-how. For example, they won't make and send your invites, but they'll give you recommendations on where to get them, what information to include and when to send them.