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M.Gemi

What do you get when you mix an ultra-comfortable shoe with an of-the-moment fabric? A massive wait list, evidently. 

That’s what happened when M.Gemi, the Italian-made shoe retailer, released its “Cerchio” sneaker earlier this year. The style sold out in a mere seven days and quickly amassed a 6,000-person wait list (bonkers). So like every smart fashion house, the brand moved fast to re-release the style just in time for the holiday madness.

Meet the velvet Cerchio: a simply designed slip-on sneaker that comes in five rich hues of crushed velvet, from a light champagne to a deep blue, aptly named “Jeans.” Since their debut, over 40 percent of the brand’s stock has sold, with black and blue as the most popular hues.

With velvet already taking over everything else in your wardrobe, it’s pretty clear that these $198 sneakers should be the next victim. But don’t wait too long: It’s probably only a matter of time until you’re number 6,001 on the wait list.

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