10 Real Women on the Best Fashion Items They’ve Ever Bought on Amazon

Take a peek into our Amazon carts and you’ll probably find a list of boring staples: Larabars, paper towels and vitamin C serum. But, if we’re being honest, it’s the fashion purchases that get us the most excited (especially when it leads to someone asking, “Oh my god, where’d you get that?"). If you find it hard to navigate the thousands—if not millions—of cute dresses, beach-ready bikinis and on-trend handbags on the site, let these real women inspire you with some of their all-time favorite Amazon fashion purchases. Go on, Prime to your heart’s content. 

8 Trendy Outfits We’re Buying From the #FoundItOnAmazon Section

green dress

Dressesonline Women's Off-the-shoulder Gown

“After finding this amazing shoot location in the hidden hills of Tuscany, I knew I wanted a glamorous dress that would complement the breathtaking views. My favorite feature of my gown was the corset back! Just in case I gained a few pounds from the delicious Italian cuisine, I wanted to ensure the dress would still fit me. I can honestly say I was blown away by the dress and how it looked in the images taken by Elizabeth Austin Photography!” —Takeyla R.

one piece

Sweatyrocks Women's One-shoulder Cutout One-piece

“I bought this bathing suit for a beach weekend and got so many compliments on it. The colors and the cut were so flattering—all for less than $20!” —Corley M.

packing cubes

Travelwise Packing Cube System

"I use these packing cubes for my toddler's suitcase when we travel and it is the happiest feeling to be like, 'he needs PJs!' and all I have to do is locate the pouch with that item and unzip it to get exactly what I need. Without these, his suitcase is a jumble of clothing and I end up losing too much time to searching." —Rachel B.

bike shorts

Ododos Power Flex Yoga Short

“These bike shorts were recommended to me by my most stylish friend, and when I saw the super affordable price and the glowing reviews, I was sold. Once they arrived, I was still wary of wearing them to anything that wasn’t a workout class, but I finally mustered the courage to wear them with a linen blazer to work a few weeks ago. And guess what? I actually got a few compliments on my look. Best $15 I've ever spent." —Dena S.

straw hat

Brixton Women's Joanna Hat

“Straw hats are super trendy right now and I love that this one has a wide brim to protect my face and neck from the sun. It’s really well-made and there are different sizes, so you don’t have to worry about it blowing off your head on a breezy beach day.” —Kelsey L.


Romacci Women's Baggy Playsuit

“When my colleague informed me that her adorable olive green overalls were from Amazon, I immediately went online to buy them. She mentioned the sizing was weird, so I purchased both the medium and the large and wound up keeping the medium (I’m nearly 5’8,” for reference). Long story short, I love these. They are sweat saunas in the summer, which I learned the hard way, but for an easy, cute, I'm-a-pre-school-teacher-in-Park-Slope look, these are your best bet.” —Dara K.

Buy It ($21)

white jeans

Lee Vintage Modern Women's Flare Jeans

“I've been hunting for a pair of white flares that don't do my thighs a major disservice. These actually fit my frame (which is a miracle, considering I'm petite and need to get everything hemmed) and look amazing with a chunky heeled sandal and my vintage rocker tees.” —Roberta F.

yellow dress

Xinuo Women’s Yellow Floral Maxi Dress

“I just got this dress and it is glorious. It's breathable and easy to dress up or down. Basically, it's a perfect summer frock. I'm seriously considering buying it in another color. However, there isn't a ton of stretch in the waist, so make sure to read the size chart carefully.” —Abby H.

pearl bag

Miuco Crystal Pearl Tote Bag

“This. Bag. In addition to actually looking very expensive in person, it came with so many unexpected details: First, it’s very structured, it's surprisingly roomy and it's lined in a satiny material. Instead of having a zipper, it has a pouch closure (with pearls on the ends of the strings!!) so you can cinch it shut. The whole thing came wrapped up in a protective dust bag, and, as the cherry on top, they even included a fancy metal bookmark that had an inspirational quote...I mean, definitely a little unorthodox, but I'll take it!”—Cristina G.

white cover up

Ranrui Venustar Women’s Long Embroidered Lace Kimono Cardigan

“I needed a last-minute beach cover-up for a trip to Mexico and saw this on the #FoundItOnAmazon section. It’s now my favorite beach dress of all time. It’s light, airy and has quite a lot of outfit potential. I wore it over a swimsuit, as a dress (with nude Spanx shorts underneath to remedy the see-through fabric) and as a kimono over denim shorts and a tank. For $21, it’s truly one of the most versatile pieces of clothing I own.” —Bri L.

BL Headshot


Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...