The 21 Best Celebrity Brands for All Your Hair, Skin & Makeup Needs
OK, so celebrities can hire professional makeup artists, splurge on hair experts and seek out the best skincare specialists in the world. And thankfully, they’ve been kind enough to share their beauty secrets with the rest of us—via affordable beauty lines, of course. From Rihanna to Gwyneth Paltrow, here are 21 celebs who are taking the beauty biz by storm, plus some of our fave picks from each brand.
1. Selena Gomez’s Rare Beauty
Selena Gomez’s beauty line is brand new, but fans and beauty lovers alike are already flocking to the stores (and online) to get their hands on the cosmetic line. So far, the collection has foundations, concealers, lipsticks, primers and brushes great for an everyday look.
2. Tracee Ellis Ross’s Pattern Beauty
Our fave TV mom (and curly hair inspo) spent ten years perfecting her haircare line we love today—Pattern Beauty— for natural hair. Inspired by the lack of natural hair representation on TV, Tracee Ellis Ross created a collection for all hair types and textures in mind. Whether you’re looking for a leave-in, conditioner or hair oil, Ross broke it down for curls, coils and tight textured gals.
3. Millie Bobby Brown’s Florence by Mills
If you’ve ever wondered how Millie Bobby Brown achieves her glowing skin, look no further than her beauty line—Florence by Mills (named after her grandmother, how sweet is that?). The clean beauty brand is filled with vitamins, antioxidants and botanicals. Plus, the packaging alone is enough to have it on display.
4. Lady Gaga’s Haus of Laboratories
Are we surprised the queen of out-of-this-world looks decided to launch her own beauty line? Channel your inner Gaga with colorful lipsticks, shimmering eyeshadows and a bold liquid eyeliner to make your eyes really pop. Plus for a every purchase made, $1 is donated to the popstar’s Born This Way Foundation, so win-win.
5. Venus Williams’s EleVen
Venus Williams decided to break the mold and focus on a product that we always need in our routine—SPF. The tennis star launched EleVen with a sunscreen and serum for all skin types and tones. It not only protects your skin, but the environment as well, because the formula is reef-safe.
6. Lauren Conrad’s Lauren Conrad Beauty
Our favorite The Hills star and fashion mogul just launched a beauty line. The eco-friendly brand has a minimalistic collection to leave in your on-the-go makeup bag. And when you’re done, the packaging is easy to recycle.
7. Victoria Beckham’s Victoria Beckham Beauty
In 2019, fashion-beauty guru Victoria Beckham created Victoria Beckham Beauty to give us clean, high-end products. Whether you’re in the market for a great eyeliner, serum or priming moisturizer, Beckham made sure to keep the working gal (or Spice Girl-in-training) in mind.
8. Taraji P. Henson’s TBH by Taraji
While there are many natural hair brands out there, Taraji P. Henson stood out for providing scalp care to all hair types and textures. Whether its braids, curls, or an afro, the actress set out to moisturize, cleanse and nourish your hair. With nourishing ingredients like shea butter, avocado oil and tea tree oil, you can’t go wrong.
9. Rihanna’s Fenty Beauty
When Rihanna launched Fenty Beauty in 2017, she changed the makeup game forever with a 40 shades of foundation (and expanded the range to 50 later on). She started a conversation about how beauty brands need to be more inclusive to all skin tones. If cosmetics weren’t enough, the singer recently came out with Fenty Skin (as if we didn’t have enough of her items in our beauty cabinets).
10. Alicia Keys’s Keys Soulcare
Let’s be honest: Alicia Keys is skincare goals. After hinting at a beauty line for a while, it’s finally here. Keys Soulcare launched today (like right now) and revealed two new exciting products. But if you were looking for a full collection you’ll just have to wait a little bit longer. No worries, we’ll just set a reminder for 2021 to ring in the new year with glowing and clear skin like the singer herself.
11. Gwyneth Paltrow’s Goop
OK, we can’t talk about celebrity beauty brands without discussing the mastermind behind Goop. Gwyneth Paltrow turned Goop from a weekly newsletter to a lifestyle empire. The clean beauty products are a fave amongst PureWow editors, and who can blame us after taking one look at the natural, nontoxic ingredients.
12. Gabrielle Union’s Flawless
Gabrielle Union will always be hair inspo, so it makes sense she relaunched her haircare brand—Flawless—(which made its debut back in 2017) so we can achieve star-studded locks too. From moisturizing conditioners to repairing masques, the Union-approved line is ready to hydrate, define and repair natural hair.
13. Jessica Alba’s Honest Beauty
What’s the secret to Jessica Alba’s youthful sauce? Clean beauty. In 2015, Alba expanded her home brand (aka The Honest Company) and introduced a separate skincare and makeup entity—Honest Beauty—which has a variety of facial products that are free of nontoxic, harmful ingredients.
14. Drew Barrymore’s FLOWER Beauty
Already everyone’s favorite free spirit, Drew Barrymore gave us another reason to love her—by launching a beauty brand that felt designer but didn’t cost a fortune. One of the OG celebs to make a brand (circa 2013), Barrymore has cosmetics to make your look colorful and vibrants. (Plus, she’s coming out with hair tools soon.)
15. Cindy Crawford’s Meaningful Beauty
The legendary supermodel went from strutting the catwalk to creating age-defying skin-care products. Meaningful Beauty focuses specifically on antioxidant crèmes, dark spot treatments and serums to hydrate and rejuvenate skin.
16. Miranda Kerr’s Kora Organics
In 2006, model Miranda Kerr realized there wasn’t an organic skincare brand she actually wanted to put on her skin. Enter Kora Organics. The line has hand creams, cleansers and a variety of skincare products filled with antioxidants, vitamins and minerals. Baby-soft skin of a Victoria’s Secret Angel? Check.
17. Kylie Jenner’s Kylie Cosmetics
Two words: Lip kit. Kylie Jenner knew exactly what she was doing when she started Kylie Cosmetics just a shy of three years ago. The popular lip kit featuring a liquid lippie and liner had everyone trying to recreate Jenner’s photo-ready pout. Now you can achieve your best selfie with a variety of lip kits, eyeshadows and the ‘kybrow’ powder, to name a few.
18. Iman’s Iman Cosmetics
The model is probably the OG of celebs creating their own beauty lines with a launch year of 1994 (!). She set out with one mission: create a beauty collection catered to women of color. Since then, she’s developed inclusive products like foundations, bronzers and powders, to name a few.
19. Kim Kardashian West’s KKW Beauty
Inspired by the success of her collab with Kylie Jenner, Kim Kardashian West decided to try her hand in the beauty business with her own line—KKW Beauty. From contour kits to lip crayons, the reality star has even expanded her collection to even include body foundation (yup, you heard that right).
20. Josie Maran’s Josie Maran Cosmetics
Model and actress Josie Maran strived to create healthy, natural products, and her efforts resulted in the clean beauty brand we know today. One of her key ingredients, Argan oil, can be found in most (if not all) of her products to hydrate, nourish and protect the skin all day.
21. Lindsay Ellingson’s Wander Beauty
Supermodel Lindsay Ellingson (along with entrepreneur Divya Gugnani) set out to create Wander Beauty, a makeup and skincare brand to make daily routines quick and effortless. The cosmetics are multifunctional while the skincare is paraben-, sulfate- and fragrance-free, so your on-the-go look stays simple and clean.