Sure, celebrities can hire professional makeup artists, splurge on designer products and seek out the greatest skin-care specialists in the world. But these stars took primping to an entirely new level and launched their very own beauty lines with products they actually use. The best part? They’re shockingly affordable. Here, six celebs who are taking the beauty biz by storm.

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Drew Barrymore Flower Beauty
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Drew Barrymore’s FLOWER Beauty

Already everyone's favorite free spirit, Drew Barrymore gave us another reason to love her: by launching a beauty brand that felt designer but didn't cost a fortune. Since 2013, FLOWER Beauty has made some of the best lipstick in our makeup bag (that, ahem, you can find at Walmart).

Jessica Alba Honest Beauty
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Jessica Alba’s Honest Beauty

What’s the secret to Jessica Alba’s youthful sauce? Everything nontoxic. The actress launched The Honest Company in 2012, which made eco-friendly household products far more accessible to families. In 2015, Alba expanded the brand’s baby-centric demographic and introduced a separate skin-care and makeup entity, Honest Beauty, which has a variety of facial products that are free of harmful ingredients.

Cindy Crawford Meaningful Beauty
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Cindy Crawford’s Meaningful Beauty

The legendary supermodel went from strutting the catwalk to creating age-defying skin-care products—go figure. Meaningful Beauty focuses specifically on antioxidant crèmes, dark spot treatments and serums to hydrate and rejuvenate skin back to a more youthful state. Hey, if it helps us look this much like the ’90s babe, we’re sold.

Gabrielle Union Flawless hair care
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Gabrielle Union’s Flawless

Gabrielle Union might not wake up with flawless hair. But she sure knows how to achieve it, which is why she launched her very own hair-care line in 2017. From moisturizing conditioners to repairing masques, the Union-approved line will encourage you to embrace your natural side.

Eva Mendes Circa
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Eva Mendes’s Circa

Not everyone looks effortlessly beautiful like Eva Mendes. Luckily, her cosmetics line Circa has voluminous mascaras, eye shadow palettes and other makeup essentials that can help you achieve Mendes’s iconic smoky eye and petal-pink lip. Oh, and did we mention it’s sold exclusively at Walmart? Cha-ching.

Miranda Kerr Kora Organics
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Miranda Kerr’s Kora Organics

In 2006, model Miranda Kerr realized there wasn’t an organic skin-care brand she actually wanted to put on her skin. So she created her own. The Kora Organics line has hand creams, cleansers and a variety of skin-care products that are enriched with antioxidants, vitamins and minerals. Baby-soft skin of a Victoria’s Secret Angel? Check.

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